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''Mother Earth News'' is a bi-monthly American magazine that has a circulation of 500,520 . It is published in Topeka,
Kansas Kansas ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to the west. Kansas is named a ...
. Since its founding, ''Mother Earth News'' has promoted
renewable energy Renewable energy (also called green energy) is energy made from renewable resource, renewable natural resources that are replenished on a human lifetime, human timescale. The most widely used renewable energy types are solar energy, wind pow ...
,
recycling Recycling is the process of converting waste materials into new materials and objects. This concept often includes the recovery of energy from waste materials. The recyclability of a material depends on its ability to reacquire the propert ...
, family farms, good agricultural practices, better eating habits, medical self-care, more meaningful education and
affordable housing Affordable housing is housing which is deemed affordable to those with a household income at or below the median, as rated by the national government or a local government by a recognized housing affordability index. Most of the literature on ...
. The magazine approaches environmental problems from a down-to-earth, practical,
simple living Simple living refers to practices that promote simplicity in one's lifestyle. Common practices of simple living include reducing the number of possessions one owns, depending less on technology and services, and spending less money. In addition t ...
, how-to standpoint.


History

Founders John and Jane Shuttleworth started the magazine on a "shoestring" budget of $1500, published from home in 1970. The first issue was published in January of that year. (John Shuttleworth died on March 29, 2009, at his home in Evergreen, Colorado, at the age of 71.) The magazine was originally published in
Madison, Ohio Madison is a village in Lake County, Ohio, United States. The population was 3,435 at the 2020 census. Madison was incorporated as a village in 1867. Geography According to the United States Census Bureau, the village has a total area of , ...
, and moved to
Hendersonville, North Carolina Hendersonville is a city in and the county seat of Henderson County, North Carolina, United States, located south of Asheville, North Carolina, Asheville. Like the county, the city is named for 19th-century North Carolina Supreme Court Chief Jus ...
, later. The headquarters is in Topeka, Kansas. It had a scrappy, no-frills style and appearance throughout the 1970s. ''Mother Earth News'' embraced the revived interest in the
back-to-the-land movement A back-to-the-land movement is any of various agrarianism, agrarian movements across different historical periods. The common thread is a call for people to take up smallholding and to grow food from the land with an emphasis on a greater degree o ...
at the beginning of the 1970s, and combined this with an interest in the
ecology Ecology () is the natural science of the relationships among living organisms and their Natural environment, environment. Ecology considers organisms at the individual, population, community (ecology), community, ecosystem, and biosphere lev ...
movement and
self-sufficiency Self-sustainability and self-sufficiency are overlapping states of being in which a person, being, or system needs little or no help from, or interaction with others. Self-sufficiency entails the self being enough (to fulfill needs), and a sel ...
. Unlike many other magazines with ecological coverage, ''Mother Earth News'' concentrated on do-it-yourself and how-to articles, aimed at the growing number of people moving to the country. As a result, the magazine thrived throughout the 1970s. There were articles on home building,
farming Agriculture encompasses crop and livestock production, aquaculture, and forestry for food and non-food products. Agriculture was a key factor in the rise of sedentary human civilization, whereby farming of domesticated species created ...
,
gardening Gardening is the process of growing plants for their vegetables, fruits, flowers, herbs, and appearances within a designated space. Gardens fulfill a wide assortment of purposes, notably the production of Aesthetics, aesthetically pleasing area ...
, and entrepreneurism, all with a DIY approach. The subject matter of the articles ranged widely into such subjects as
geodesic domes A geodesic dome is a hemispherical thin-shell structure (lattice-shell) based on a geodesic polyhedron. The Structural rigidity, rigid triangular elements of the dome distribute Stress (mechanics), stress throughout the structure, making geodesic ...
,
hunting Hunting is the Human activity, human practice of seeking, pursuing, capturing, and killing wildlife or feral animals. The most common reasons for humans to hunt are to obtain the animal's body for meat and useful animal products (fur/hide (sk ...
, food storage, and even a regular column on
amateur radio Amateur radio, also known as ham radio, is the use of the radio frequency radio spectrum, spectrum for purposes of non-commercial exchange of messages, wireless experimentation, self-training, private recreation, radiosport, contesting, and emer ...
.
Alternative energy Renewable energy (also called green energy) is energy made from renewable resource, renewable natural resources that are replenished on a human lifetime, human timescale. The most widely used renewable energy types are solar energy, wind pow ...
was a frequent topic covered in the magazine, with articles on how to switch to
solar power Solar power, also known as solar electricity, is the conversion of energy from sunlight into electricity, either directly using photovoltaics (PV) or indirectly using concentrated solar power. Solar panels use the photovoltaic effect to c ...
and
wind power Wind power is the use of wind energy to generate useful work. Historically, wind power was used by sails, windmills and windpumps, but today it is mostly used to generate electricity. This article deals only with wind power for electricity ge ...
, and how to make a still and run your car on
ethanol Ethanol (also called ethyl alcohol, grain alcohol, drinking alcohol, or simply alcohol) is an organic compound with the chemical formula . It is an Alcohol (chemistry), alcohol, with its formula also written as , or EtOH, where Et is the ps ...
. A series of "Plowboy Interviews" (a jokey nod to " Playboy Interviews") was also a regular feature, which included interviews of environmental leaders and others. With its left-of-center perspective, ''The Mother Earth News'' attracted a wide readership, not only of back to the landers but also others ranging from hippies, to survivalists, to
suburban A suburb (more broadly suburban area) is an area within a metropolitan area. They are oftentimes where most of a metropolitan areas jobs are located with some being predominantly residential. They can either be denser or less densely populated ...
dwellers who dreamed of someday moving to the country, to long-time rural dwellers who found the DIY articles useful. In the March–April 1975 issue of the magazine, Issue No. 32, John Shuttleworth said in the second installment of the Plowboy Interview: In 1979 editor Bruce Woods and two other employees bought the magazine from the Shuttleworths. The Eco-Village, a 600-acre (240 ha) research center, was in full swing with vast experimental gardens, houses, and energy projects. Each summer 20,000 people took ''Mother Earth News'' seminars on everything from
beekeeping Beekeeping (or apiculture, from ) is the maintenance of bee colonies, commonly in artificial beehives. Honey bees in the genus '' Apis'' are the most commonly kept species but other honey producing bees such as '' Melipona'' stingless bees are ...
to cordwood construction. A radio show shared the magazine's philosophies on hundreds of stations nationwide and alternative fuel vehicles carrying the ''Mother Earth News'' logo criss-crossed the country. The magazine flagged somewhat with the declining popularity of the back to the land movement in the early 1980s. Eventually, it was sold to the New American Company in 1986, who redesigned it with a much slicker image and repositioned it as "The Original Country Magazine." A number of employees of ''Mother Earth News'' left the magazine at this time to start '' BackHome Magazine''. New American stopped publishing its magazines, and sold them to Sussex Publishers in 1991. The magazine survived, and grew through the late 1990s and the first half-decade of the 21st century. Notable gardener Ira Wallace was the mid-Atlantic correspondent during the 1990s. Sussex Publishers in New York City owned the magazine until 2001, when it was acquired by its current owners, Ogden Publications. In 2010, the magazine celebrated its 40th anniversary. The February–March issue included articles from the magazine's previous 40 years. In 2020, the magazine celebrated its 50th anniversary, despite the COVID-19 pandemic. Each magazine issue that year contained content about the 50-year history of the title. Controversy hit the magazine in August, when they received public criticism from authors such as Chris Newman, for their lack of diversity in authors and representation. Ogden initially responded stumblingly, but has since embraced numerous initiatives to diversify its content, audience, and staff.


See also

* '' Grit'' * ''
Utne Reader ''Utne Reader'' (also known as ''Utne''; , ) is a digital digest that collects and reprints articles on politics, culture, and the environment, generally from alternative media sources including journals, newsletters, weeklies, zines, music, and ...
'' * '' Harrowsmith''


References


External links

* {{Authority control 1970 establishments in Ohio Bimonthly magazines published in the United States Lifestyle magazines published in the United States Activist publications Environmental magazines Magazines established in 1970 Magazines published in Kansas Magazines published in North Carolina Magazines published in Ohio Mass media in Topeka, Kansas Simple living