Mother Dairy is a wholly owned

subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...

of the National Dairy Development Board which is a

statutory body A statutory body or statutory authority is a body set up by law (statute) that is authorised to implement certain legislation on behalf of the relevant country or state, sometimes by being Primary and secondary legislation, empowered or deleg ...

under the

ownership Ownership is the state or fact of legal possession and control over property, which may be any asset, tangible or intangible. Ownership can involve multiple rights, collectively referred to as '' title'', which may be separated and held by dif ...

of the

Ministry of Fisheries, Animal Husbandry and Dairying The Ministry of Fisheries, Animal Husbandry and Dairying () is a ministry of the Government of India responsible for the administration of matters related to fisheries, animal husbandry and dairying. The ministry came into existence on 31 May ...

of the

Government of India The Government of India (ISO 15919, ISO: Bhārata Sarakāra, legally the Union Government or Union of India or the Central Government) is the national authority of the Republic of India, located in South Asia, consisting of States and union t ...

that manufactures, markets and sells

milk Milk is a white liquid food produced by the mammary glands of lactating mammals. It is the primary source of nutrition for young mammals (including breastfeeding, breastfed human infants) before they are able to digestion, digest solid food. ...

and

dairy product Dairy products or milk products are food products made from (or containing) milk. The most common dairy animals are cow, water buffalo, goat, nanny goat, and Sheep, ewe. Dairy products include common grocery store food around the world such as y ...

s. Mother Dairy was founded in 1974, as a

of the National Dairy Development Board (NDDB).

History

Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy Development Board (NDDB), under 'Operation Flood'. It was an initiative under Operation Flood, a dairy development program aimed at making India a milk sufficient nation. Mother Dairy sources a significant part of its requirement of liquid milk from dairy cooperatives and village level farmer centric organizations. It originally focused on

Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, but spread chiefly to the west, or beyond its Bank (geography ...

and other parts of the National Capital Region (NCR), and has 1500 milk booths and 300 safal outlets in the market. It later expanded to other regions in India. It currently sells milk and milk products through 400 Safal outlets.

Brands and subsidiaries

The company sells milk products under the "Mother Dairy" brand, and is a leading milk supplier in Delhi-NCR, and sells around 30 lakh litres of milk per day in this region. It is also offers milk and milk products. Safal is the retail arm of Mother Dairy. It operates a large number of milk and milk product stores in the NCR, and also has a significant presence in

Bengaluru Bengaluru, also known as Bangalore (List of renamed places in India#Karnataka, its official name until 1 November 2014), is the Capital city, capital and largest city of the southern States and union territories of India, Indian state of Kar ...

. Safal also has a plant in Bengaluru, which produces around 23,000 MT of aseptic fruit pulp and concentrates annually. It supplies milk and milk products to food processing companies such as

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

Pepsi Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

, Nestle, etc. Safal also has a presence across 40 countries viz., USA,

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...

Middle East The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...

Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...

and

Africa Africa is the world's second-largest and second-most populous continent after Asia. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 20% of Earth's land area and 6% of its total surfac ...

and exports fresh

fruit In botany, a fruit is the seed-bearing structure in flowering plants (angiosperms) that is formed from the ovary after flowering. Fruits are the means by which angiosperms disseminate their seeds. Edible fruits in particular have long propaga ...

s and

vegetable Vegetables are edible parts of plants that are consumed by humans or other animals as food. This original meaning is still commonly used, and is applied to plants collectively to refer to all edible plant matter, including edible flower, flo ...

s (

grape A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus ''Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters. The cultivation of grapes began approximately 8,0 ...

banana A banana is an elongated, edible fruit – botanically a berry – produced by several kinds of large treelike herbaceous flowering plants in the genus '' Musa''. In some countries, cooking bananas are called plantains, distinguishing the ...

gherkin A pickled cucumber – commonly known as a pickle in the United States, Canada and Australia and a gherkin ( ) in Britain, Ireland, South Africa, and New Zealand – is a usually small or miniature cucumber that has been pickled in a brine, ...

onion An onion (''Allium cepa'' , from Latin ), also known as the bulb onion or common onion, is a vegetable that is the most widely cultivated species of the genus '' Allium''. The shallot is a botanical variety of the onion which was classifie ...

, etc.), fruit pulp & concentrate, frozen fruits & vegetables, etc. It also added some limited sweets in its portfolio and had been expanding it gradually. It is first in the category in terms of milk and milk products ad for kids, are the three variants launched by Mother Dairy as its breakfast basket in July 2020. Mother Dairy is only present in dairy segment under the brand name Mother Dairy, which was launched under the ''Operation Golden Flow'' program of NDDB. Mother Dairy opens first restaurant 'Café Delights' in Noida and plans more outlets in Delhi.

Revenue

As of 2020, Mother Dairy has a revenue over ₹10,000 crore rupees or nearly $1.6 Billion.

Products

Mother Dairy Milk & Dairy Products

Mother Dairy sells Milk and other milk products under the Mother Dairy brand.

Milk

# Mother Dairy Dietz ( Skim/skimmed milk) - Fat: 0.1%, SNF: 8.7% # Mother Dairy LiveLite (Semi-skimmed milk) - Fat: 1.5%, SNF: 9% # Mother Dairy Toned milk ( Whole/regular milk) - Fat: 3%, SNF: 8.5% # Mother Dairy Super-T Milk - Fat: 4%, SNF: 8.5% # Mother Dairy Cow milk - Fat: 4%, SNF: 8.5% # Mother Dairy Standardized Milk - Fat: 4.5%, SNF: 8.5% # Mother Dairy FullYo Milk - Fat: 5%, SNF: 9% # Mother Dairy Full Cream Milk - Fat: 6%, SNF: 9% # Mother Dairy Ultra Milk - Fat: 7%, SNF: 9%

Dahi

# Mother Dairy Ultimate Dahi # Mother Dairy Probiotic Advanced Dahi # Mother Dairy Classic Dahi # Mother Dairy Mishti Doi # Mother Dairy Aam Doi

Lassi

Mother Dairy Lassi (Sweet, Mango, Strawberry, Mishti Doi Lassi)

Chhach

# Mother Dairy Chhach # Mother Dairy Premium Chhach # Mother Dairy Masala Chhach # Mother Dairy Tadka Chhach

Probiotic Milk

# Mother Dairy Nutrifit

Flavoured Milk

# Mother Dairy Chillz

Mother Dairy Paneer

Mother Dairy Butter

Mother Dairy Bread

In July 2020, Mother Dairy entered into selling bread in its business and also formalised plans to target to more than double its revenue to ₹25,000 crore in the next five years from this segment which was around ₹10,500 crore in year 2019.

Mother Dairy Cheese

Mother Dairy Ghee

In November 2020, Mother Dairy had rolled out a new campaign #KhushbooApnepanKi focusing on Mother Dairy Ghee, which is aimed at highlighting, showcasing and evoking nostalgia and stimulating togetherness in winter and is planned for three-months which will be advertised across print, digital, radio and outdoor mediums, and is targeted to create awareness and enhance brand affinity for Mother Dairy Ghee amongst its consumers.

Mother Dairy Fruit Yogurt

Mother Dairy Cream

Packaged food Products

In January 2021, the company had launched three packaged food products – frozen drumsticks, frozen cut okra and frozen Haldi paste cubes – under its Safal brand on the occasion of Makar Sankranti and these new products in horticulture are sourced from tribals of Jharkhand which will help tribals with newer markets and will positively impact livelihood of tribals. With the addition of these vegetables frozen vegetable portfolio now offers 6 vegetable type options. The company is selling fresh fruits and vegetables through around 400 Safal outlets. The "Safal" brand currently also includes Frozen vegetables, pulses and honey.

Mother Dairy Milk Shakes

Mother Dairy Sweets

Mother Dairy used to sell five packaged sweets – Milk Cake, Orange Mawa Barfi, Frozen Rasmalai, Gulab Jamun and Rasgulla and had recently launched two new varieties of sweets – Mathura peda and mewa atta laddoo. In year 2021 the organisation is targeting ₹100 crore sales from this new combinations.

References

External links

* {{Dairy Industry in India Cooperatives in India Dairy products companies of India Companies based in Noida Indian companies established in 1974 Ice cream brands Indian brands Dairy farming in India 1974 establishments in Uttar Pradesh Food and drink companies established in 1974