Mother's Pride is a brand name for a variety of breads produced by British Bakeries, a division of

Premier Foods Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling, Ambrosia (food), Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, J. Lyons ...

. The company also bakes Nimble (reduced calorie) and

Hovis Hovis Ltd is a British company that produces flour, yeast and bread. Founded in Stoke-on-Trent, it began mass-production in Macclesfield in 1886. Hovis became part of Rank Hovis McDougall (RHM) in 1962 after a succession of mergers. RHM, with ...

branded loaves as well as supermarket "own brand" ranges. British Bakeries was set up by Rank, Hovis, McDougall in 1955 to counter the then dominance of

Allied Bakeries An alliance is a relationship among people, groups, or states that have joined together for mutual benefit or to achieve some common purpose, whether or not an explicit agreement has been worked out among them. Members of an alliance are calle ...

(

Sunblest Associated British Foods plc (ABF) is a British multinational food processing and retailing company headquartered in London, England. Its ingredients division is the world's second-largest producer of both sugar and baker's yeast and a major pr ...

) and ensure an outlet for their flour products. Mother's Pride, which had been sold in the north of England since at least 1936 (an advert appears for Mother's Pride bread produced by W J Brookes & Sons, Bakers, Old Trafford, Manchester 16 in the 1935 "A Hundred Years of Road Passenger Transport in Manchester", published by Manchester Corporation Transport in that year), was marketed as a national brand by the new division in 1956. During the 1970s and '80s, it was a best-selling brand of white bread in the UK. The 1960s advertising jingle was: "Mother's Pride's a family, a family of bread". One well-known advertisement featured singer

Dusty Springfield Mary Isobel Catherine Bernadette O'Brien (16 April 1939 – 2 March 1999), better known by her stage name Dusty Springfield, was a British singer. With her distinctive mezzo-soprano voice, she was a popular singer of blue-eyed soul, Pop mus ...

singing a jingle called "Knocker-Upper" (which, in the UK, can refer to someone who wakes up other people).This is featured in the 1994 documentary "Dusty: Full Circle". In May 2024, issues with packaging led to the Mother's Pride Scottish

plain loaf A plain loaf, slices of which are known in Scots as plain breid (pronounced ), is a traditional style of loaf made chiefly in Scotland and Ireland. It has a dark, well-fired crust on the top and bottom of the bread. There is no crust on the sid ...

being temporarily unavailable nationwide, with supply expected to resume in early June.

References

{{food-product-stub Premier Foods brands Brand name breads

See also

References