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Moss Empires was a company formed in Edinburgh in 1899, from the merger of the theatre companies owned by Sir Edward Moss, Richard Thornton and Sir Oswald Stoll. This created the largest chain of variety theatres and
music hall Music hall is a type of British theatrical entertainment that was most popular from the early Victorian era, beginning around 1850, through the World War I, Great War. It faded away after 1918 as the halls rebranded their entertainment as Varie ...
s in the United Kingdom. The business was successful, with major variety theatres in almost every city in the UK and Ireland, and was advertised as the largest group in the world.


History

The group had grown to over 50 theatres when Stoll withdrew his in 1910 to run them as a separate business. The first Royal Command Variety Performance was planned for Sir Edward Moss's Edinburgh Empire in the Coronation year 1911 but it burned down and instead was held at the London Palace Theatre in 1912, owned then by Sir Alfred Butt, a competitor of Moss, who later joined its alliance; with many subsequent performances being given at the
London Palladium The London Palladium () is a Grade II* West End theatre located on Argyll Street, London, in Soho. The theatre was designed by Frank Matcham and opened in 1910. The auditorium holds 2,286 people. Hundreds of stars have played there, many wit ...
. In 1932, impresario and producer George Black oversaw the merging of GTC (General Theatre Corporation) with Moss Empires variety circuit. Black became in charge of the new company Moss Empires Group and controlled a chain of 53 theatres all over the UK. In 1938, Black became the joint managing director of Moss Empires making him one of London's most powerful producers before his death in 1945. In 1945 Val Parnell became managing director of Moss Empires until 1958. Prince Littler became chairman in 1947 and after some 30 years the Moss and Stoll companies reunited. The company ended its promotion of music halls during the 1960s, due to increasing competition from other entertainment media. In 1964, Stoll Moss was acquired by Lew Grade; it later became part of his Associated Communications Corporation. ACC was acquired by Robert Holmes à Court in 1982. The company continues as Really Useful Theatres, formed from the sale of the Stoll Moss theatres by Janet Holmes à Court to RUG Theatres, during January 2000.Lloyd Webber buys London theatres
/ref> They continue to manage six theatres, the
London Palladium The London Palladium () is a Grade II* West End theatre located on Argyll Street, London, in Soho. The theatre was designed by Frank Matcham and opened in 1910. The auditorium holds 2,286 people. Hundreds of stars have played there, many wit ...
,
Theatre Royal, Drury Lane The Theatre Royal, Drury Lane, commonly known as Drury Lane, is a West End theatre and listed building, Grade I listed building in Covent Garden, London, England. The building faces Catherine Street (earlier named Bridges or Brydges Street) an ...
, the
Gillian Lynne Theatre The Gillian Lynne Theatre (formerly the New London Theatre) is a West End theatre located on the corner of Drury Lane and Parker Street in Covent Garden in the London Borough of Camden. The Winter Garden Theatre occupied the site until 1965. On ...
, the Adelphi, His Majesty's and the
Cambridge Theatre The Cambridge Theatre is a West End theatre, on a corner site in Earlham Street facing Seven Dials, London, Seven Dials, in the London Borough of Camden, built in 1929–30 for Bertie Meyer on an "irregular triangular site". Design and const ...
.


Examples of theatres


England

* Bradford Alhambra (1914) * Liverpool Olympia (1905) *
Liverpool Empire Theatre The Liverpool Empire Theatre is a theatre on the corner of Lime Street in Liverpool, England. The playhouse, which opened in 1925, is the second one to be built on the site. It has the largest two-tier auditorium in the United Kingdom and can ...
(1925) *Newcastle Empire (1890) *Nottingham Empire Palace (1898) * Sunderland Empire Theatre (1907)


London

* Empire Theatre of Varieties,
Leicester Square Leicester Square ( ) is a pedestrianised town square, square in the West End of London, England, and is the centre of London's entertainment district. It was laid out in 1670 as Leicester Fields, which was named after the recently built Leice ...
* Hackney Empire (1901) *
London Palladium The London Palladium () is a Grade II* West End theatre located on Argyll Street, London, in Soho. The theatre was designed by Frank Matcham and opened in 1910. The auditorium holds 2,286 people. Hundreds of stars have played there, many wit ...
(1910) * Coliseum Theatre (1904) *
Theatre Royal, Drury Lane The Theatre Royal, Drury Lane, commonly known as Drury Lane, is a West End theatre and listed building, Grade I listed building in Covent Garden, London, England. The building faces Catherine Street (earlier named Bridges or Brydges Street) an ...
(1812)


Scotland

* Alhambra Theatre Glasgow (1910–1968) 20% ownership only, ending in 1952 * Empire Palace Theatre, Edinburgh (1892–1963) * Glasgow Empire Theatre (1897–1963)


Wales

*Empire Theatre, Oxford Street, Swansea (1900–1960)


Former Moss Empire venues

*
O2 Shepherd's Bush Empire Shepherd's Bush Empire (currently known as O2 Shepherd's Bush Empire for sponsorship reasons, and formerly known as the BBC Television Theatre) is a music venue in Shepherd's Bush, West London, run by the Academy Music Group. It was original ...
(1903)


References


Stoll-Moss Theatres Ltd (company history)
{{authority control Defunct companies based in London Defunct companies of Scotland Companies based in Edinburgh 1899 establishments in Scotland Entertainment companies established in 1899 Theatre companies in the United Kingdom