The George R. Moscone Convention Center (pronounced ),
popularly
In sociology, popularity is how much a person, idea, place, item or other concept is either liked or accorded status by other people. Liking can be due to reciprocal liking, interpersonal attraction, and similar factors. Social status can b ...
known as the Moscone Center, is the largest convention and exhibition complex in
San Francisco, California
San Francisco (; Spanish for "Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
. The complex consists of three main halls spread out across three blocks and in the
South of Market neighborhood.
The convention center originally opened in 1981. It is named after San Francisco former mayor
George Moscone, who was
assassinated in November 1978.
History

The South of Market Area where Moscone Center was built was claimed by the
San Francisco Redevelopment Agency, and a protracted battle was fought by the displaced low-income residents during the 1960s and 1970s.
Although the center is named after the murdered mayor, Moscone initially opposed the development of the area when he served on the SF Board of Supervisors in the 1960s because he felt it would displace elderly and poor residents of the area. As mayor, Moscone convened a special committee of proponents and opponents of a convention center. Hearings were held throughout SF seeking citizen input. A compromise was reached which was supported by Moscone. He put the matter on the ballot in November 1976 and it passed overwhelmingly.
The original Moscone Convention Center hall opened in 1981 on the site of what is now known as Moscone South. It was designed by a team at
Hellmuth, Obata & Kassabaum
HOK, formerly Hellmuth, Obata + Kassabaum and legally HOK Group, Inc., is an American design, architecture, engineering, and urban planning firm, founded in 1955.
As of 2018, HOK is the largest U.S.-based architecture-engineerin ...
led by
Bill Valentine. The exhibition hall was placed underground to minimize the controversial convention center's visible footprint.
Moscone Center was featured in the 1995 movie ''
The Net'', with Sandra Bullock.
The expansion of Moscone North and Moscone West in 1992 and 2003, designed by
Gensler with
Hunt Construction Group as the general contractor, added an additional to its original of exhibit space.
[Epstein. E. (February 13, 1996)]
Moscone Expansion is Part of Trend
''San Francisco Chronicle''.
Moscone North and South underwent a two-year renovation project that was completed in 2012. The renewal project was designed by
HOK, the center's original architect. A $ expansion project is underway, which was scheduled for completion in December 2018. The aboveground portions of Moscone South have been demolished and replaced by a more spacious structure. Moscone North was also renovated. The expansion project was designed by
Skidmore, Owings & Merrill
Skidmore, Owings & Merrill (SOM) is an American architectural, urban planning and engineering firm. It was founded in 1936 by Louis Skidmore and Nathaniel Owings in Chicago, Illinois. In 1939, they were joined by engineer John Merrill. The firm ...
in collaboration with
Mark Cavagnero Associates
Mark Cavagnero Associates is a San Francisco, California-based architecture firm, founded by Mark Cavagnero, FAIA in 1988. The Firm's portfolio is of various public-serving projects for public, non-profit and institutional clients.
Current Projec ...
.
Facilities
The Moscone Center complex consists of three main halls:
* Moscone South is located to the south of Howard Street. It is three stories tall. It opened in 2017, replacing the original Moscone Center building that opened in 1981.
A
Keith Haring sculpture stands outside the hall at the corner of 3rd and Howard streets.
* Moscone North is located to the north of Howard Street.
* Moscone West is a three-level exhibition hall located across 4th Street from Moscone North.
Moscone North and South are connected by a pedestrian bridge over Howard Street, as well as by the underground exhibition hall, which extends far beyond the aboveground structures and beneath
Yerba Buena Gardens and the
Metreon
The Metreon is a shopping center located in downtown San Francisco, California, United States at the corner of 4th Street and Mission Street. It is a four-story building built over the corner of the underground Moscone Center convention cen ...
entertainment center. The massive underground hall has been described as a bunker.
Together, Moscone North and South have of contiguous exhibition space, two ballrooms, 82 meeting rooms, and of pre-function lobby space.
A large solar electricity system was installed on the roof of the center in March 2004 by PowerLight Corporation. The installation of this system marked San Francisco's first major step towards obtaining all municipal energy from pollution-free sources. With the solar array (675 kW capacity) in place, San Francisco boasts one of the largest city-owned solar installations in the country. The electricity generated by the solar system, combined with savings from energy efficiency measures, delivers the equivalent energy to power approximately 8,500 homes.
The location of the complex in the
South of Market area
South of Market (SoMa) is a neighborhood in San Francisco, California, situated just south of Market Street. It contains several sub-neighborhoods including South Beach, Yerba Buena, and Rincon Hill.
SoMa is home to many of the city's museums, ...
provides easy access to downtown San Francisco's many hotels and restaurants, as well as major transportation systems. The center is two blocks away from the
Powell Street station, which is served by both
BART and
Muni Metro. When complete, the
Yerba Buena/Moscone station will also bring Muni Metro service to the southwestern corner of the convention center complex and provide connectivity with
Caltrain. An
Amtrak Thruway Motorcoach stop at Moscone Center (station code SFM) also transports riders to the
Emeryville Amtrak station along the ''
Capitol Corridor'' line.
Labor organizations supported the construction of the center, and were granted full labor jurisdiction. All labor in the Convention Center is performed by I.A.T.S.E. Local 16 Stagehands, Sign and Display Workers Local #510, Brotherhood of Teamsters local #65, IBEW Local #6, Security I.A.T.S.E. Local #B-18, Communications Workers of America, and the Hotel & Restaurant Workers Local #2. IUOE Local #39 provides Engineering Services.
Projection Presentation Technology is the on-site rental service.
Events
Moscone Center hosts many large events each year. During the 2016–17 season, Moscone Center hosted 74 events with a total attendance of 1,021,031.

Moscone Center hosts a number of annual professional gatherings, including:
*
American Bar Association
The American Bar Association (ABA) is a voluntary bar association of lawyers and law students, which is not specific to any jurisdiction in the United States. Founded in 1878, the ABA's most important stated activities are the setting of acad ...
annual meeting
*
Dreamforce
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automatio ...
(since 2005)
*
Game Developers Conference (2005, since 2007)
* Oracle OpenWorld (since 1997)
* Pacific Coast Builders Conference
*
RSA Conference (2001, 2003–2005, since 2007)
*
SEMICON West (since 1992)
*
Winter Fancy Food Show
*
SPIE
SPIE (formerly the Society of Photographic Instrumentation Engineers, later the Society of Photo-Optical Instrumentation Engineers) is an international not-for-profit professional society for optics and photonics technology, founded in 1955. It ...
Photonics West
In addition, Moscone Center hosts public gated events such as the SF Auto Show and the Fancy Foods Show.

Moscone Center formerly hosted the following annual events:
*
American Geophysical Union
The American Geophysical Union (AGU) is a 501(c)(3) nonprofit organization of Earth, atmospheric, ocean, hydrologic, space, and planetary scientists and enthusiasts that according to their website includes 130,000 people (not members). AGU's ...
fall meeting (until 2016)
*
Apple Worldwide Developers Conference (2003–2016)
*
Google I/O (2008–2015)
*
JavaOne (1997–2009, 2017)
*
Macworld/iWorld (1985–2014)
* Microsoft
Build
Build may refer to:
* Engineering something
* Construction
* Physical body stature, especially muscle size; usually of the human body
* Build (game engine), a 1995 first-person shooter engine
* "Build" (song), a 1987 song by The Housemartins
* ...
(2013–2016)
*
VMworld (2007, 2009, 2010, 2012–2015, 2019)
*
West Coast Computer Faire (1984–1991)
*
WonderCon
WonderCon is an annual comic book, science fiction, and film convention held in the San Francisco Bay Area (1987–2011), then—under the name WonderCon Anaheim—in Anaheim, California (2012–2015, 2017–present), and WonderCon Los Ange ...
(2003–2011)
*
Intel Developer Forum
The Intel Developer Forum (IDF) was a biannual gathering of technologists to discuss Intel products and products based on Intel products. The first IDF was held in 1997.
To emphasize the importance of China, the Spring 2007 IDF was held in Beij ...
(2002–2016)
Other notable events at the convention center have included:
*
1984 Democratic National Convention
The Democratic National Convention (DNC) is a series of presidential nominating conventions held every four years since 1832 by the United States Democratic Party. They have been administered by the Democratic National Committee since the 1852 ...
, at which the
Democratic Party Democratic Party most often refers to:
*Democratic Party (United States)
Democratic Party and similar terms may also refer to:
Active parties Africa
*Botswana Democratic Party
*Democratic Party of Equatorial Guinea
*Gabonese Democratic Party
*Demo ...
nominated
Walter Mondale
Walter Frederick "Fritz" Mondale (January 5, 1928 – April 19, 2021) was an American lawyer and politician who served as the 42nd vice president of the United States from 1977 to 1981 under President Jimmy Carter. A U.S. senator from Minnesot ...
for
President of the United States
The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the Federal government of the United States#Executive branch, executive branch of the Federal gove ...
and
Geraldine Ferraro
Geraldine Anne Ferraro (August 26, 1935 March 26, 2011) was an American politician, diplomat, and attorney. She served in the United States House of Representatives from 1979 to 1985, and was the Democratic Party's vice presidential nominee ...
for
Vice President
A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is o ...
, marking the first time a woman had been nominated by a major party for either office
* 1987
National Sports Collectors Convention
* 1992 and 1996 Microsoft
Professional Developers Conference
*
1993
File:1993 Events Collage.png, From left, clockwise: The Oslo I Accord is signed in an attempt to resolve the Israeli–Palestinian conflict; The Russian White House is shelled during the 1993 Russian constitutional crisis; Czechoslovakia is peace ...
World Science Fiction Convention
* 2000 President
Bill Clinton
William Jefferson Clinton (Birth name, né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 ...
br>
spokein the Esplanade Ballroom an
recordeda weekly radio address in the Green Room
* 2009
OpenSource World
LinuxWorld Conference and Expo (renamed to OpenSource World in its final year) was a conference and trade show that focused on open source and Linux solutions in the information technology sector. It ran from 1998 to 2009, in venues around the wo ...
* 2015
TwitchCon
* 2015
PlayStation Experience
*
2015 Capcom Cup
* 2016
NFL Experience
* 2016
North American International Auto Show
* 2017 GMSA
Mobile World Congress Americas
See also
*
Bill Graham Civic Auditorium
*
49-Mile Scenic Drive
*
Roger Boas
*
List of convention centers in the United States
This is a list of convention centers in the United States by state or insular area.
By state Alabama
*Bald Rock Lodge (Cheaha State Park)
* Bessemer Civic Center
* Birmingham–Jefferson Convention Complex
*Bryant Convention Center ( Tuscal ...
References
External links
Moscone Center official websiteMoscone Convention Center Interactive MapInformation about the solar installation on the roof of Moscone CenterThings to do in and near Moscone CenterMuseum Parc Garage- nearby parking for visitors for Moscone
{{San Francisco Attractions
Landmarks in San Francisco
Buildings and structures in San Francisco
Convention centers in California
Buildings and structures completed in 1981
Event venues established in 1981
Buildings and structures completed in 1992
Buildings and structures completed in 2003
South of Market, San Francisco
HOK (firm) buildings
Gensler buildings