''More!'' was a fortnightly, later weekly, women's fashion magazine and associated website published on Tuesdays in the United Kingdom by Bauer London Lifestyle. It included celebrity news, high street fashion, and sex tips. The magazine was published fortnightly until September 2007, when it became a weekly publication to compete with '' Look''. ''More'' USA is still published. On 22 April 2013, Bauer Media Group announced that it would cease publication of ''More!'' magazine and its website. In its closing web comments, the publisher reported that continuing challenging economic conditions meant that the product was no longer viable.

History and profile

''More!'' magazine was launched in 1988, aimed at older teenage girls. In 2002, it was relaunched as a lifestyle magazine for young women. The ABC in August 2009 revealed a 17.3% growth of year-on-year circulation, making ''More!'' the UK's fastest-growing glossy celeb weekly. The magazine launched its own annual fashion awards in 2004. Also in 2009, the magazine sponsored '' The City'' when it was shown on

MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...

Circulation

According to the ABC, the magazine had an average net circulation of 188,265 from July to December 2010.http://www.abc.org.uk/Data/ProductPage.aspx?tid=1483

Content

The content of ''More!'' magazine was divided into sections: "celebs", "fashion and beauty", "men and relationships" and "every week". The fashion content in the magazine had an emphasis on affordable

high street High Street is a common street name for the primary business street of a city, town, or village, especially in the United Kingdom and Commonwealth. It implies that it is the focal point for business, especially shopping. It is also a metonym fo ...

clothing - items from Primark, New Look and similar chains were often featured. Regular features included: *''Look what we bought'' - the magazine travel to a different UK

shopping centre A shopping center in American English, shopping centre in English in the Commonwealth of Nations, Commonwealth English (see American and British English spelling differences#-re, -er, spelling differences), shopping complex, shopping arcade, ...

each week and ask women in the target audience to change into new clothes which they've just bought *''The big question'' - 40 men are asked the same question, such as "What's the cutest thing your girlfriend does?" and "What was the last text you sent?" *''Rehab'' - advice from experts about health, relationships and careers *''Position of the week'' - each week a different sex position was illustrated

Staff

References

{{Bauer Verlagsgruppe 1988 establishments in the United Kingdom 2013 disestablishments in the United Kingdom Bauer Group (UK) Weekly magazines published in the United Kingdom Defunct women's magazines published in the United Kingdom Biweekly magazines published in the United Kingdom Defunct magazines published in London Magazines established in 1988 Magazines disestablished in 2013 Defunct women's fashion magazines Fashion magazines published in the United Kingdom