''More!'' was a fortnightly, later weekly, women's fashion magazine and associated website published on Tuesdays in the United Kingdom by
Bauer London Lifestyle. It included celebrity news, high street fashion, and sex tips. The magazine was published fortnightly until September 2007, when it became a weekly publication
to compete with ''
Look''. ''More'' USA is still published.
On 22 April 2013, Bauer Media Group announced that it would cease publication of ''More!'' magazine and its website. In its closing web comments, the publisher reported that continuing challenging economic conditions meant that the product was no longer viable.
History and profile
''More!'' magazine was launched in 1988, aimed at older teenage girls. In 2002, it was relaunched as a lifestyle magazine for young women.
The
ABC in August 2009 revealed a 17.3% growth of year-on-year circulation, making ''More!'' the UK's fastest-growing glossy celeb weekly.
The magazine launched its own annual fashion awards in 2004.
Also in 2009, the magazine sponsored ''
The City'' when it was shown on
MTV
MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
.
Circulation
According to the ABC, the magazine had an average net circulation of 188,265 from July to December 2010.
[http://www.abc.org.uk/Data/ProductPage.aspx?tid=1483 ]
Content
The content of ''More!'' magazine was divided into sections: "celebs", "fashion and beauty", "men and relationships" and "every week".
The fashion content in the magazine had an emphasis on affordable
high street
High Street is a common street name for the primary business street of a city, town, or village, especially in the United Kingdom and Commonwealth. It implies that it is the focal point for business, especially shopping. It is also a metonym fo ...
clothing - items from
Primark,
New Look and similar chains were often featured.
Regular features included:
*''Look what we bought'' - the magazine travel to a different UK
shopping centre
A shopping center in American English, shopping centre in English in the Commonwealth of Nations, Commonwealth English (see American and British English spelling differences#-re, -er, spelling differences), shopping complex, shopping arcade, ...
each week and ask women in the target audience to change into new clothes which they've just bought
*''The big question'' - 40 men are asked the same question, such as "What's the cutest thing your girlfriend does?" and "What was the last text you sent?"
*''Rehab'' - advice from experts about health, relationships and careers
*''Position of the week'' - each week a different sex position was illustrated
Staff
References
{{Bauer Verlagsgruppe
1988 establishments in the United Kingdom
2013 disestablishments in the United Kingdom
Bauer Group (UK)
Weekly magazines published in the United Kingdom
Defunct women's magazines published in the United Kingdom
Biweekly magazines published in the United Kingdom
Defunct magazines published in London
Magazines established in 1988
Magazines disestablished in 2013
Defunct women's fashion magazines
Fashion magazines published in the United Kingdom