Moov (stylized as MOOV) is a

subscription The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, and ...

-based

music Music is generally defined as the The arts, art of arranging sound to create some combination of Musical form, form, harmony, melody, rhythm or otherwise Musical expression, expressive content. Exact definition of music, definitions of mu ...

podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing ...

and video streaming service that combines

lossless Lossless compression is a class of data compression that allows the original data to be perfectly reconstructed from the compressed data with no loss of information. Lossless compression is possible because most real-world data exhibits statistic ...

audio and high-definition music videos with exclusive content and special features on music. Moov was launched in 2006 by

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...

public company

PCCW PCCW Limited (formerly known as Pacific Century CyberWorks Limited) is a Hong Kong-based information and communications technology (ICT) company. The company is the majority owner of telecommunications company HKT Limited, and also holds a m ...

. The service has over 1.5 million tracks in lossless

FLAC FLAC (; Free Lossless Audio Codec) is an audio coding format for lossless compression of digital audio, developed by the Xiph.Org Foundation, and is also the name of the free software project producing the FLAC tools, the reference software p ...

-based 16-Bit/44.1 kHz quality. It has distribution agreements with close to 300 labels and content providers including

EMI EMI Group Limited (originally an initialism for Electric and Musical Industries, also referred to as EMI Records Ltd. or simply EMI) was a British transnational conglomerate founded in March 1931 in London. At the time of its break-up in 2012, ...

Gold Typhoon Gold Typhoon Group is a Chinese entertainment company. Gold Label was founded in 2004 in Hong Kong, launched with the support of EMI, and acquired EMI Music Taiwan / EMI Music China (Typhoon Records) in 2008, reforming to Gold Typhoon. On 1 Ja ...

and

Sony Music Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainmen ...

. Moov is currently available in

Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making it ...

and

Mainland China "Mainland China" is a geopolitical term defined as the territory governed by the People's Republic of China (including islands like Hainan or Chongming), excluding dependent territories of the PRC, and other territories within Greater Chin ...

. The platform is integrated with other PCCW products and services. Music contents are shared with HKT eye, a fixed network service. Video contents such as concerts and music videos are shared with Now TV, a subscription-based television network.

Development

After launching Moov in

in 2006, the company began to expand its service overseas. In 2013,

partners SMC,

China Telecom China Telecom Corp., Ltd. is a Chinese telecommunications company. It is one of the red chip listed companies of state-owned China Telecommunications Corporation. Its H shares have been traded on the Stock Exchange of Hong Kong since 15 Nove ...

and BestTV to expand the music streaming service to

with the brand "摩音符 Moov". Moov became the first

-based

streaming service from outside of

to operate in China. In 2016, Moov extends its streaming service to

by partnering with

Vietnamobile Vietnamobile is a Vietnamese mobile network operator. It is a joint-venture of Hanoi Telecom and Hutchison Asia Telecom Group and the fourth largest provider as of 2012. History HT Mobile was set up in 2007 as a joint-venture of Hanoi Telecom ...

and through signing deals with over 150 content providers in Vietnam. In 2014, Moov launches the LyricSnap! feature that allows users share music and lyric on social media platforms. In 2015, Moov has started to support

Apple Watch Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was ...

and launches its lossless

-based 16-Bit/44.1 kHz audio streaming service. In 2016, Moov launches the Therapeutic Music library with Cantonese audio inductions. The library contain playlists created by registered professional music therapists from around the world including the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...

and Australia, targeting different needs such as stress reduction, pregnancy soothing and sleep improvement. Moov claims it to be "Asia's first and only Therapeutic Music Library".

References

External links

Official websiteMOOV's channel on YouTubeMOOV Facebook page
{{Music streaming services Companies established in 2006 Online music stores of China Android (operating system) software IOS software 2006 software Music streaming services Jukebox-style media players Online music database clients

Development

See also

References

External links