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Moooi is a Dutch furniture, interior, and lighting modern design company. It was founded by
Marcel Wanders Marcel Wanders (2 July 1963) is a Dutch designer, and art director in the Marcel Wanders studio in Amsterdam, who designs architectural, interior and industrial projects. Life Born in Boxtel, Wanders graduated cum laude from the Hogeschool vo ...
and
Casper Vissers Casper may refer to: People * Casper (given name) * Casper (surname) * Casper (Maya ruler) (422–487?), ruler of the Mayan city of Palenque * Tok Casper, first known king of Maya city-state Quiriguá in Guatemala, ruling beginning in 426 * Dav ...
in the
Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...
in 2001.


Name and stated mission

When Marcel Wanders and Casper Vissers started Moooi in 2001, they promised each other to create a legendary brand. Today, the venture is currently led by Marcel Wanders and Robin Bevers. Moooi is named after the Dutch word for beautiful – the third ‘O’ in the brand name stands for an extra value in terms of beauty and uniqueness. Moooi doesn’t tell designers what to do, but listens to what designers want to make, and realizes their dreams. To create the unexpected welcome and elicit the extra ‘O’. The result is a multi-sensory and comprehensive lifestyle collection. Eclectic and always on the edge of commercial reality and cultural interest. To trigger, to create conversation pieces which make your environment more special, a life extraordinary.


History and ownership

Designer
Marcel Wanders Marcel Wanders (2 July 1963) is a Dutch designer, and art director in the Marcel Wanders studio in Amsterdam, who designs architectural, interior and industrial projects. Life Born in Boxtel, Wanders graduated cum laude from the Hogeschool vo ...
first approached Moooi co-founder and former CEO
Casper Vissers Casper may refer to: People * Casper (given name) * Casper (surname) * Casper (Maya ruler) (422–487?), ruler of the Mayan city of Palenque * Tok Casper, first known king of Maya city-state Quiriguá in Guatemala, ruling beginning in 426 * Dav ...
to help him market a designer lamp shade. Together they founded Moooi in 2001 with the intention of working with unconventional designers. Wanders acts as both the Art Director and a designer of Moooi. Moooi's first international show was the
Salone del Mobile The Milan Furniture Fair ( it, Salone Internazionale del Mobile di Milano) is a furniture fair held annually in Milan. It is the largest trade fair of its kind in the world. The exhibition showcases the latest in furniture and design from countrie ...
in
Milan Milan ( , , Lombard language, Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the List of cities in Italy, second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4  ...
in 2001. In 2002 entrepreneur
Hans Lensvelt Hans may refer to: __NOTOC__ People * Hans (name), a masculine given name * Hans Raj Hans, Indian singer and politician ** Navraj Hans, Indian singer, actor, entrepreneur, cricket player and performer, son of Hans Raj Hans ** Yuvraj Hans, Punjabi ...
, owner of the LENSVELT brand of office furniture, became a 33% owner of the company. Prominent Italian design brand
B&B Italia B&B Italia SpA is an Italian modern furniture company whose products are sold worldwide. The company was founded in 1966 by the Busnelli family, who manages the company. On March 1, 2011, the Busnelli family became majority shareholders of the c ...
acquired a 50% share in the company in 2006, which it held until 2012. That year, founders Wanders and Vissers became the majority owners again after buying back half of the stock owned by B&B Italia and the remaining shares held by Lensvelt (by this time 10%). In 2015 Wanders and Vissers, who previously owned 50% of the company, again became the majority shareholders. Vissers stepped down as Moooi CEO in 2015, and he and Wanders announced
Robin Bevers Robin may refer to: Animals * Australasian robins, red-breasted songbirds of the family Petroicidae * Many members of the subfamily Saxicolinae (Old World chats), including: **European robin (''Erithacus rubecula'') ** Bush-robin ** Forest ...
, the Managing Director of the Marcel Wanders Studio from 2005 to 2010, as his replacement beginning in September of that year.


Products

Moooi's collection is always original, unexpected, eclectic, rebellious and sophisticated and is always on the edge of commercial reality and cultural interest. A well-curated mix of lighting, furniture and accessories that outlast everyday interiors, define personalities of spaces & deliver the extra touch of creativity and beauty that is always unexpected and yet so exquisitely welcome. The Moooi collection contains work from emerging talent and internationally recognised designers. Together, we are intensely curious and on a search towards unique and innovative designs, concepts and materials. The company carries lighting, furniture, accessories, wallcovering and carpet collections. Moooi designs are available in 82 countries: via (e-commerce) retailers, project- and contract dealers, agents & distributors, their own (brand)stores and their website moooi.com. Every design in their collection is an original Moooi design, but a few of those designs grew out to be Moooi fan-favourites and are called ''Moooi Originals''. Extraordinary designs, well-loved by people all over the world!


Moooi Carpets

Founded in 2015, Moooi Carpets reinvented the carpet by introducing a technology that generates extremely high-definition prints. Moooi Carpets offers a rich and refined carpet collection with an extensive assembly of unique, iconic, and breathtaking designs. An endless mix of colours, playful illusions of depth and photo-realistic designs, Moooi Carpets’ technology creates revolutionary and exceptional flooring solutions. In the 2015 Milan exhibition, carpets designed by Studio Job,
Ross Lovegrove Ross Lovegrove (born 1958 in Cardiff, Wales) is a Welsh artist and industrial designer. Biography Ross Lovegrove was born in Wales in 1958. He studied at Manchester Polytechnic (now Manchester Metropolitan University), graduating with a F ...
, and Neri&Hu were shown. In 2019, Moooi presented "A Life Extraordinary" at Salone del Mobile, showcasing collections o
Moooi WallcoveringMoooi Carpets
and other additions to the collection.


Moooi Wallcovering

Moooi Wallcovering with its imaginative patterns and revolutionary materials, broadens design horizons by adding a new vertical dimension of creative luxury. In 2018 Moooi presented The Extinct Animals wallcovering collection in Milan. Each pattern inspired by the characteristics of the Extinct Animals. Early 2020 a capsule collection inspired by the Indigo Macaque, the latest addition to our Extinct Animals family, was launched.


Locations

*The company is headquartered in
Breda Breda () is a city and municipality in the southern part of the Netherlands, located in the province of North Brabant. The name derived from ''brede Aa'' ('wide Aa' or 'broad Aa') and refers to the confluence of the rivers Mark and Aa. Breda ...
,
Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...
, and the Moooi warehouse is located in the same region. *Moooi's 700 m2 flagship showroom and brand store, opened in 2008, is located in Amsterdam's
Jordaan The Jordaan is a neighbourhood of the city of Amsterdam, Netherlands. It is part of the borough of Amsterdam-Centrum. The area is bordered by the Singelgracht canal and the neighbourhood of Frederik Hendrikbuurt to the west; the Prinsengra ...
neighborhood. Until 2013, the showroom and shop was known as the Moooi Gallery and also hosted special exhibitions, such as the 2010 exhibition by Lorenzo Petrantoni. In 2013 the brand decided the space should show only Moooi products. *In 2010, a showroom was opened in
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
’s
Paddington Paddington is an area within the City of Westminster, in Central London. First a medieval parish then a metropolitan borough, it was integrated with Westminster and Greater London in 1965. Three important landmarks of the district are Padd ...
district. *Moooi opened a showroom in
Milan Milan ( , , Lombard language, Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the List of cities in Italy, second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4  ...
’s
Zona Tortona The red-tailed silverside, or zona (''Bedotia geayi'') is a species of Madagascar rainbowfish endemic to the Mananjary River drainage in Madagascar. It is threatened by habitat loss and introduced species. It has often been confused with the rel ...
in 2010. It was closed in 2013. *A New York City showroom and brand store opened in April 2015 in a 3,875 ft2 (360 m2) showroom in the city's NoMad area. *Moooi products are offered in various design stores in 82 countries. *In September 2021, Moooi store The Hague opened in the Westfield Mall of The Netherlands.


Projects and collaborations

The company frequently collaborates with photographers such as
Erwin Olaf Erwin Olaf Springveld (born 2 July 1959), professionally known as Erwin Olaf, is a Dutch photographer from Hilversum. Time magazine described his work as straddling "the worlds of commercial, art and fashion photography at once." Biography E ...
to present collections, beginning with the brand’s first Salone del Mobile in 2001. Collaborations have included “Naked Portraits” (2002-2006), “Super Heroes” (2007-2008), “Luxury Accessories” (2008), “Inside the Box” (2012). For Moooi's new collection presentation in Milan in 2013, Wanders asked Olaf to select photographs from his personal work, a collection of interior design photography. For the 2014 exhibition, the brand collaborated with photographer Massimo Listri. In 2015 it was
Rahi Rezvani Rahi Rezvani ( fa, ; born 1978) is an Iranian-born photographer and film director, based in Amsterdam. Early life and education Rezvani was born and raised in Tehran. He earned a Bachelor of Fine Arts in graphic design from Tehran University of ...
.
Levi van Veleuw Levi (; ) was, according to the Book of Genesis, the third of the six sons of Jacob and Leah (Jacob's third son), and the founder of the Israelite Tribe of Levi (the Levites, including the Kohanim) and the great-grandfather of Aaron, Moses and ...
's work was installed in the Amsterdam and London showrooms in 2013. Rezvani's work is also currently featured in Moooi's new NYC showroom. In 2012 and 2013, Moooi collaborated with Frame magazine to reward the designer who submitted “the best custom-created lamp or furnishing designed for a specific interior” with €25,000. The final winners in 2013, before the competition was discontinued, were designers Itay Ohaly, Thomas Vailly, and Christian Fiebig for their piece “Impulsive Furnishing Unit,” a portable furniture fabrication unit. Entries were judged this year by
Jana Scholzte Jana may refer to: Entertainment * ''Jana'' (film), a 2004 Tamil film by Shaji Kailas * Jana (singer) (born 1974), Serbian singer * Jana (Native American singer), née Jana Mashonee * '' Jana of the Jungle'', animated series created by Doug Wil ...
, the
Victoria & Albert Museum The Victoria and Albert Museum (often abbreviated as the V&A) in London is the world's largest museum of applied arts, decorative arts and design, housing a permanent collection of over 2.27 million objects. It was founded in 1852 and nam ...
’s contemporary design curator. Designer
Philippe Stark Philippe Starck (; born 18 January 1949) is a French industrial architect and designer known for his wide range of designs, including interior design, architecture, household objects, furniture, boats and other vehicles. Life Starck was born on ...
was the judge in 2012, and the winner of the 2012 award was Bertjan Pot, now a frequent collaborator with the brand. Moooi worked with
IDEO IDEO () is a design and consulting firm with offices in the U.S., England, Germany, Japan, and China. It was founded in Palo Alto, California, in 1991. The company's 700 staff uses a design thinking approach to design products, services, environ ...
and
roboticist Robotics is an interdisciplinary branch of computer science and engineering. Robotics involves design, construction, operation, and use of robots. The goal of robotics is to design machines that can help and assist humans. Robotics integr ...
Catie Cuan Catie Cuan an artist and innovator in the field of choreorobotics. She is a robotics Ph.D. candidate at Stanford University in the Department of Mechanical Engineering. Early life and education She earned a bachelor’s degree from the Uni ...
on their Piro project, a dancing scent diffuser robot launched for
Milan Design Week The Milan Furniture Fair ( it, Salone Internazionale del Mobile di Milano) is a furniture fair held annually in Milan. It is the largest trade fair of its kind in the world. The exhibition showcases the latest in furniture and design from countrie ...
in June 2022.


Exhibitions

*New York’s MoMA museum has acquired two of Wanders’ chairs (one produced by Moooi) for its permanent collection. *In 2013, Moooi collaborated with photographer
Erwin Olaf Erwin Olaf Springveld (born 2 July 1959), professionally known as Erwin Olaf, is a Dutch photographer from Hilversum. Time magazine described his work as straddling "the worlds of commercial, art and fashion photography at once." Biography E ...
to present The Unexpected Welcome during
Milan Design Week The Milan Furniture Fair ( it, Salone Internazionale del Mobile di Milano) is a furniture fair held annually in Milan. It is the largest trade fair of its kind in the world. The exhibition showcases the latest in furniture and design from countrie ...
’s 2013 Salone del Mobile. *During
Milan Design Week The Milan Furniture Fair ( it, Salone Internazionale del Mobile di Milano) is a furniture fair held annually in Milan. It is the largest trade fair of its kind in the world. The exhibition showcases the latest in furniture and design from countrie ...
2014, Moooi presented their new collection with large-scale interior photography by Massimo Listri. This exhibition was also called The Unexpected Welcome, Moooi’s brand tagline. *At the 2015 Salone del Mobile in Milan, Moooi debuted their 2015 collection, including the new carpet collection, alongside the photography of
Rahi Rezvani Rahi Rezvani ( fa, ; born 1978) is an Iranian-born photographer and film director, based in Amsterdam. Early life and education Rezvani was born and raised in Tehran. He earned a Bachelor of Fine Arts in graphic design from Tehran University of ...
. *Moooi also created online walkthroughs of the 2013, 2014, and 2015 Salone del Mobile exhibitions to extend their accessibility. *Moooi paired with Listri for an exhibition at the International Contemporary Furniture Fair (
ICFF The International Cycling Film Festival ( pl, Międzynarodowy Festiwal Filmów Rowerowych, german: Internationales Festival des Fahrrad-Films) is an independent, not-for-profit film festival held annually in Germany, in Poland, in Kosovo and i ...
) in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
in May of 2015, where the brand previously exhibited in 2014, 2013, 2010, 2009, 2008, and 2004. *Wanders’ Mermaids project, a photographic collection of human “mermaids” exploring Moooi's lighting and furniture collection, showed at the
London Design Festival London Design Festival is a citywide design event that takes place over nine days every September across London. It was conceived by Sir John Sorrell and Ben Evans CBE in 2003 and celebrated its 20th edition in September 2022. In an article by ...
in 2011. The brand also appeared in the 2013 and 2012 editions of this festival. *Moooi exhibited at the Stockholm Furniture Fair in 2013, 2011, 2009, 2008, 2006, 2005, 2004, and 2003. *Moooi has also exhibited several times at Design POST during the
imm Cologne The imm Cologne (internationale möbelmesse) is an international, publicly open furniture trade show held at '' Koelnmesse'' exhibition centre in Cologne, Germany, every year in January. The exhibition's primary focus is contemporary furniture ...
furniture trade show, in 2013, 2012, and 2007 as well as in
Cologne Cologne ( ; german: Köln ; ksh, Kölle ) is the largest city of the German western state of North Rhine-Westphalia (NRW) and the fourth-most populous city of Germany with 1.1 million inhabitants in the city proper and 3.6 millio ...
’s Orgatec fair for interior office design in 2012. *Additional exhibitions Moooi has participated in include: **Amsterdam’s Via Milano New Dutch Design exhibitions 2002–2006 and 2008–2010; **The 2011 HD Expo & Conference in
Las Vegas Las Vegas (; Spanish language, Spanish for "The Meadows"), often known simply as Vegas, is the List of United States cities by population, 25th-most populous city in the United States, the most populous city in the U.S. state, state of Neva ...
; **The CIBONE exhibition at Designtide Tokyo in 2008; **The 2004 “Brilliant” exhibition at the
Victoria & Albert Museum The Victoria and Albert Museum (often abbreviated as the V&A) in London is the world's largest museum of applied arts, decorative arts and design, housing a permanent collection of over 2.27 million objects. It was founded in 1852 and nam ...
in London; **The 2003 “Somewhere Totally Else” exhibition at the London Design Museum; **The 2002 Dutch Design exhibit at
Apartment Zero ''Apartment Zero'', also known as ''Conviviendo con la muerte'' (Spanish: Living with Death),Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
; **The “Skin: Surface, Substance and Design” exhibition at the Cooper Hewitt Smithsonian design museum (2002); **The 2002 Milan in a Van exhibition at the Victoria & Albert Museum; **A 2001 exhibition at the LIMN gallery of contemporary art in
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
,
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the ...
; and **The 2001 traveling Hitec-Lotec exhibition in the UK.


Awards and recognition

*100% Design Blueprint Award for the Best Design of 2002 Elle Décor UK award for the 2002 Best Lighting Design and the Elle Décor International award for Lighting & Accessories for Light Shade Shade by Jurgen Bey *FX International Interior Design Award for Best Furniture & Lighting *100% Design Blueprint award nomination for Best Product of 2004 for the Carbon Chair and City System *2006 Woon Award for Best Home Interior Professionals *2006 Elle Décor's Designer of the Year (Marcel Wanders) *2007 Elle Décor International Design Award for the Best Lighting Design for the Paper Chandelier by Studio Job *Shortlisted for the London Design Museum’s 2012 Designs of the Year for the Heracleum chandelier by Bertjan Pot (All shortlisted designs were exhibited at the museum.) *2013 Rotterdam Design Award nomination for the “Unexpected Welcome” exhibition at Milan's Salone del Mobile with photographer
Erwin Olaf Erwin Olaf Springveld (born 2 July 1959), professionally known as Erwin Olaf, is a Dutch photographer from Hilversum. Time magazine described his work as straddling "the worlds of commercial, art and fashion photography at once." Biography E ...
*2014 LEF Award for Boldness in the first EH&I awards by Dutch interior design magazine Eigen Huis & Interieur (“Own House & Interior”) *Best Lighting Brand design award from Harper's Bazar Interiors magazine for the Prop Lamp by Bertjan Pot


References


External links

*{{Official website, http://www.moooi.com/ Design companies of the Netherlands Interior design Luxury brands Furniture companies of the Netherlands Dutch brands Design companies established in 2001 Dutch companies established in 2001