Moonlite BunnyRanch
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The Moonlite BunnyRanch is a legal, licensed
brothel A brothel, strumpet house, bordello, bawdy house, ranch, house of ill repute, house of ill fame, or whorehouse is a place where people engage in Human sexual activity, sexual activity with prostitutes. For legal or cultural reasons, establis ...
in Mound House, Nevada,
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
, east of
Carson City Carson City, officially the Carson City Consolidated Municipality, is an independent city and the capital of the U.S. state of Nevada. As of the 2020 census, the population was 58,639, making it the 6th most populous city in the state. The m ...
. First opened in 1955, it came to national attention under
Dennis Hof Dennis Leroy Hof (October 14, 1946 – October 16, 2018) was an American businessman and politician. He owned seven Prostitution in Nevada, legal brothels in Nevada, most notably the Moonlite BunnyRanch. Hof was also a Republican Party (United S ...
, who owned the brothel from 1992 until his death in 2018.


History

The brothel now known as the Moonlite BunnyRanch first opened in 1955 as the Moonlight Ranch. There is a historical marker on the premises, found just inside of the property's original main gate, as the ranch is located near a stop on the original
Pony Express The Pony Express was an American express mail service that used relays of horse-mounted riders between Missouri and California. It was operated by the Central Overland California and Pikes Peak Express Company. During its 18 months of opera ...
. It operated discreetly until 1971, when Nevada began regulation of houses of prostitution. Dennis Hof, a frequent customer, purchased the business in 1992 for $700,000 and invested another $500,000 in upgrading the facilities and decor.
Jesse Ventura Jesse Ventura (born James George Janos; July 15, 1951) is an American politician, political commentator, actor, media personality, and retired professional wrestler. After achieving fame in the WWE, World Wrestling Federation (WWF, now WWE), he ...
, former professional wrestler and
Governor of Minnesota The governor of Minnesota is the head of government of the U.S. state of Minnesota, leading the state's executive branch. Forty people have been governor of Minnesota, though historically there were also three governors of Minnesota Territory ...
, wrote in his 1999 autobiography ''I Ain't Got Time to Bleed'' that he visited the BunnyRanch in the 1970s, had sex there, and received $10 in return for a belt he had made of empty rifle shell casings. In July 2003,
Mötley Crüe Mötley Crüe is an American Heavy metal music, heavy metal band formed in Hollywood, California, in 1981 by bassist Nikki Sixx and drummer Tommy Lee, with guitarist Mick Mars and lead vocalist Vince Neil joining right after. The band has sol ...
singer
Vince Neil Vincent Neil Wharton (born February 8, 1961) is an American musician. He is the lead vocalist of heavy metal music, heavy metal band Mötley Crüe, which he fronted from their 1981 formation until his departure in 1992. Neil reunited with the ...
was charged with battery after a sex worker at the ranch alleged that he grabbed her around the throat and threw her against a wall. In February 2009, a new main entrance to the Moonlite BunnyRanch with direct access to U.S. 50 opened to traffic. Constructed by the
Nevada Department of Transportation The Nevada Department of Transportation (Nevada DOT or NDOT) is a government agency in the U.S. state of Nevada. NDOT is responsible for maintaining and improving Nevada's highway system, which includes U.S. highways and Interstate highways with ...
as a business access road, the new street was officially named BunnyRanch Boulevard by Lyon County. Dennis Hof subsequently purchased another nearby brothel, then known as Madame Kitty's Fantasy Ranch, located about one mile (1.6 km) away. To better capitalize on the BunnyRanch brand name, he rechristened it BunnyRanch Two in 2004. In June 2008, Hof renamed it again: The Love Ranch. In early 2009, due to
the recession ''The Recession'' is the fifth studio album by American rapper Young Jeezy. It was released on September 2, 2008, by Corporate Thugz Entertainment and Def Jam Recordings. The album was supported by five singles: " Put On" featuring Kanye West, ...
, State Senator Bob Coffin (D) proposed legalizing prostitution statewide for tax purposes. Hof was prominently featured in a number of media reports saying he would expand into
Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
given the opportunity. However, the
Nevada Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...
lawmakers refused to consider the proposal of statewide legal prostitution during that legislative session. In May 2017, a man backed a stolen
semi-trailer truck A semi-trailer truck (also known by a wide variety of other terms – see below) is the combination of a tractor unit and one or more semi-trailers to carry freight. A semi-trailer attaches to the tractor with a type of hitch called ...
through the front door of the brothel, causing extensive damage but no injuries. Hof died on October 16, 2018. As of February 2020, company madam and financial officer Suzette Cole runs the brothel as trustee of Hof's estate. The State of Nevada shut down all brothels in March 2020 during the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
. Sex workers at the BunnyRanch sued Governor Steve Sisolak in October, asking that the brothel be re-opened or that
remote work Remote work (also called telecommuting, telework, work from or at home, WFH as an initialism, hybrid work, and other terms) is the practice of work (human activity), working at or from one's home or Third place, another space rather than from ...
be allowed.


In the media

The Moonlite BunnyRanch was featured on
HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...
's ''
America Undercover ''America Undercover'' is a series of documentaries that aired on the cable television network HBO from 1983 through 2006. Within the series are several sub-series, such as ''Autopsy'', '' Real Sex'', and ''Taxicab Confessions''. History The ser ...
'' show specials, ''Cathouse'' (2002), and ''Cathouse 2: Back in the Saddle'' (2003). This led to the series '' Cathouse: The Series'', airing in two seasons in 2005 and 2007. " Air Force Amy" was featured in
HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...
's documentaries ''Cathouse'', ''Cathouse 2'', and ''Cathouse: The Series'' about the ranch. She was called "the all-time top earner" and "the master of the game"."Sex for Sale"
, Joyce Marcel, ''
The American Reporter The American Reporter was the first online-only newspaper to use content that was specifically written for the web, rather than items fed from a news wire. It was started in 1995 by Joe Shea, and last published in September 2016, a month before ...
'', Vol. 12, No. 3,056w, December 23, 2006. Retrieved May 3, 2007.
"Cathouse: The Series"
episode guide from TV.com. Retrieved May 3, 2007.
"Cathouse: The Series"
episode guide from
AOL AOL (formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City, and a brand marketed by Yahoo! Inc. The service traces its history to an online ...
. Retrieved May 4, 2007.
"Cathouse: The Series"
episode guide from
Yahoo Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, an ...
. Retrieved May 4, 2007.
The "She's Got Game" episode (2005) included a personal profile of her."She's Got Game"
'' Cathouse: The Series'' season 1 episode 5, first aired July 14, 2005. Retrieved May 3, 2007.
She also appeared in the 2004
BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
television program ''The Brothel'' on the same subject"The Brothel"
26 November 2004. ''
BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
''. Retrieved May 3, 2007.
and the 2005 documentary ''Pornstar Pets''."About Air Force Amy"
, official site. Retrieved April 16, 2015.
. Retrieved 2007-04-04. The ranch was also featured as a supposedly "haunted house" in an episode of '' Proof Positive'' and is frequently mentioned on the ''
Howard Stern Show ''The Howard Stern Show'' is an American radio show hosted by Howard Stern that gained wide recognition when it was radio syndication, nationally syndicated on terrestrial radio from WINS-FM, WXRK in New York City, between 1986 and 2005. The sho ...
'', usually to announce that another porn star has started to work there. In 2008, Moonlite BunnyRanch sex worker Brooke Taylor was featured in the web series "Who's Sleeping with Your Husband", speaking candidly about the reasons she believes men visit brothels and revealing the most popular menu items.


Virginity auction

In September 2008, a 22-year-old woman calling herself Natalie Dylan announced on ''
The Howard Stern Show ''The Howard Stern Show'' is an American radio show hosted by Howard Stern that gained wide recognition when it was radio syndication, nationally syndicated on terrestrial radio from WINS-FM, WXRK in New York City, between 1986 and 2005. The sho ...
'' that she would auction off her virginity on the BunnyRanch website and that the act would be consummated at the ranch.Buy a virgin
''The State Hornet'', 17 September 2008
While Dylan's sister had worked at the BunnyRanch two years prior, Dylan insisted her sibling had nothing to do with her decision, saying "My sister definitely didn't pressure me into doing this".INTERVIEW: Virgin Sells Her 'First Time'
''momlogic.com'', 14 January 2009
A recent
women's studies Women's studies is an academic field that draws on Feminism, feminist and interdisciplinary methods to place women's lives and experiences at the center of study, while examining Social constructionism, social and cultural constructs of gender; ...
graduate from Sacramento State, Dylan planned to use the money to finance graduate school and said, "I feel empowered because I am being pro-choice with my body."My Exclusive Interview with Natalie Dylan Who is Auctioning off Her Virginity
''Blogging in America'', 26 September 2008
She retained the right to reject the winner of the auction and pick another bidder, claiming that several bids had exceeded $1 million. Dennis Hof was to receive half of the winning bid. A news report in May 2010 suggested that the episode may have been a hoax, although Hof insisted it was not. Hof later indicated the transaction was never consummated, stating, "It didn't work out, but she still made $250,000 out of the deal."


See also

* Louis and the Brothel *
Prostitution in Nevada Nevada is the only U.S. state where prostitution is legally permitted in some form. Prostitution is legal in 10 of Nevada's 17 counties, although only six allow it in every municipality. Six counties have at least one active brothel, which mai ...
* List of brothels in Nevada


References


Further reading

*Rebecca Mead
Letter from Nevada – American Pimp – How to Make an Honest Living From the Oldest Profession
. ''The New Yorker'', 23 April 2001
Exploring the Problem of Sex Trafficking in Las Vegas...
by CK Forrey · 2014 · scholars.law.unlv.edu *Kimberly D. Krawie
A Woman's Worth
NORTH CAROLINA LAW REVIEW Volume 88 Number 5 Globalization, Families, and the State Article 10 6-1-2010 *Dunn, Jennifer C. (2017‒12‒29)
Critical Rhetoric in the Age of the (First) Reality TV President: A Critique of Freedom and Domination
International Journal of Communication 14 (2020), 813–830 1932–8036/20200005 *Dunn, Jennifer C. (2016). ''Going to work at the Moonlite Bunny Ranch: Potentials of rhetorical and ethnographic methods for cultural studies''. Cultural Studies — Critical Methodologies, 16(6), 525–535. *T Carrasquillo 201
Understanding Prostitution and the Need for Reform
Touro Law Center


External links

* * {{Prostitution in the United States, state=collapsed Brothels in Nevada 1955 establishments in Nevada History of women in Nevada Human commodity auctions