Moon Active (Hebrew: מון אקטיב בע"מ) is a

private Private or privates may refer to: Music * "In Private", by Dusty Springfield from the 1990 album ''Reputation'' * Private (band), a Denmark-based band * "Private" (Ryōko Hirosue song), from the 1999 album ''Private'', written and also recorded ...

Israeli

company A company, abbreviated as co., is a Legal personality, legal entity representing an association of legal people, whether Natural person, natural, Juridical person, juridical or a mixture of both, with a specific objective. Company members ...

that develops

online game An online game is a video game that is either partially or primarily played through the Internet or any other computer network available. Online games are ubiquitous on modern gaming platforms, including PCs, consoles and mobile devices, a ...

History

The company was founded in 2011 by Shmuel (Molly) Albin and is engaged in the development of online games. The company's headquarters is located in

Tel Aviv Tel Aviv-Yafo ( or , ; ), sometimes rendered as Tel Aviv-Jaffa, and usually referred to as just Tel Aviv, is the most populous city in the Gush Dan metropolitan area of Israel. Located on the Israeli Mediterranean coastline and with a popula ...

, where approximately 800 employees were working as of October 2021. Additionally, around 500 employees are based in Europe, including a large development center in

Kyiv Kyiv, also Kiev, is the capital and most populous List of cities in Ukraine, city of Ukraine. Located in the north-central part of the country, it straddles both sides of the Dnieper, Dnieper River. As of 1 January 2022, its population was 2, ...

and an office in

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. In its early years, the company developed four games, none of which were successful. In January 2016, the company released

Coin Master ''Coin Master'' is a casual mobile game that incorporates mechanics from village building, slot machines, and social interaction. The game was developed by Tel Aviv, Israel-based company Moon Active. It could be argued whether the game falls ...

for smartphones on the iOS and Android operating systems, which became a major success. According to estimates, the game's gross revenue (including commissions to Apple and Google) reached $100 million in 2018, $550 million in 2019, and $1.25 billion in 2020. The game features a slot machine that grants coins to players, who must then build villages and raid the villages of other players. While the game is

free-to-play "Free-to-play" ("F2P" or "FtP") video games are games that give players access to a significant portion of their content for free. The term "free-to-play business model" or simply, "free-to-play model", refers collectively to business models tha ...

, frequent gameplay often requires

in-app purchases Microtransaction (mtx) refers to a business model where users can purchase in-game virtual goods with micropayments. Microtransactions are often used in free-to-play games to provide a revenue source for the developers. While microtransactions ...

. At the beginning of 2020, the

venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...

Insight Partners Insight Venture Management, LLC (commonly referred to as Insight Partners and previously Insight Venture Partners) is a global venture capital and private equity firm that invests in high-growth technology, software, and internet businesses. The ...

purchased 10% of the company's shares for $125 million, turning the company into a

unicorn The unicorn is a legendary creature that has been described since Classical antiquity, antiquity as a beast with a single large, pointed, spiraling horn (anatomy), horn projecting from its forehead. In European literature and art, the unico ...

. In December 2020, the company acquired Melsoft, a

Cyprus Cyprus (), officially the Republic of Cyprus, is an island country in the eastern Mediterranean Sea. Situated in West Asia, its cultural identity and geopolitical orientation are overwhelmingly Southeast European. Cyprus is the List of isl ...

-based company with a development center in

Belarus Belarus, officially the Republic of Belarus, is a landlocked country in Eastern Europe. It is bordered by Russia to the east and northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Belarus spans an a ...

, known for developing network games such as ''Family Island'' and ''My Cafe''. In November 2021, the company conducted a secondary fundraising round, during which existing shareholders, including employees and investors, sold shares totaling $300 million, based on a company valuation of $5 billion. In August 2024, Moon Active hit $6 billion milestone with

References

External links

* {{Official website, https://www.moonactive.com/ of Moon Active Companies based in Tel Aviv Video game companies of Israel

History

See also

References

External links