The Monarch Beverage Company Inc is a diversified, international beverage company based in

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...

. The company's

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

is Jacques Bombal. The company was founded in 1965 by Frank Armstrong. Monarch Beverage Company aimed to establish itself by offering lesser-known soft drink brands that had strong regional sales and appeal. Monarch Beverage Company purchased Dad's Root Beer product line from IC Industries of Chicago in 1986. Around that time, it was the second largest volume (12 million cases) root beer brand and was distributed by the Coca-Cola bottler network. In 2007, The Dad's Root Beer Company, LLC of

Jasper, Indiana Jasper is a city in and the county seat of Dubois County, Indiana, United States, located along the Patoka River. The population was 16,703 at the 2020 census making it the 48th largest city in Indiana. On November 4, 2007, Dubois County returned ...

, acquired the Dad's Root Beer brand as well as the rights to Bubble Up, Dr. Wells and

Sun Crest Sun Crest is a brand of flavored carbonated soft drink manufactured by Dad's Root Beer, The Dad's Root Beer Company, LLC, of Jasper, Indiana, and owned by Hedinger Brands, LLC, except for six countries in Asia owned by The Monarch Beverage Compan ...

in the U.S. and some other countries from The Monarch Beverage Co. of Atlanta. Monarch Beverages is now concentrated on international markets where it does 90% of its business with brands like Kickapoo Joy Juice, and its outside-U.S. ownership of Bubble Up and Sun Crest.

Brands

* Acute Fruit * American Cola * Bubble Up (International rights only) * COMOTION * Kickapoo Joy Juice * Mason's Root Beer * Nesbitt's (International rights only) * NTrinsic * Planet Cola (and other flavors) * Rush Energy Drink * Reaktor Energy * Sensa *

(International rights only)

Former brands

All Sport All Sport is a brand of sports drink. Although comparatively lacking popularity and brand recognition, its competitors include Gatorade and Powerade. History All Sport was launched by PepsiCo in 1994 as a competitor to The Coca-Cola Company� ...

(2001–2007) * Bubble Up (1978–2007) Dad's Root Beer �
Bubble Up page
* Chocolate Soldier (1966–1988) * Dad's Root Beer (1986–2007) * Dr. Wells (1987–2007) * Frostie Root Beer (1980–2000) Hoovers
Leading Edge Brands, LLC company profile

*

Grapette Grapette is a grape-flavored soft drink that was first produced and marketed in 1939 by Benjamin "Tyndle" Fooks. Grapette is now produced by Grapette International, and is marketed in the United States by Walmart as part of its Sam's Choice line ...

(and Orangette) (1977–2000) (was never marketed) Nancy and Walker's Scrapbook
The Grapette Story
* Kist (1966–1997) U.S. Patent and Trademark Office
nbsp;– Chocolate Soldier, serial no. 71222497, filed Oct. 29, 1925, reg. no. 0210242, registered March 9, 1926 (2nd renewal: Mar. 9, 1966)U.S. Patent and Trademark Office
- Chocolate Soldier, serial no. 72265007, filed Feb. 20, 1967, reg. no. 0844208, registered Feb. 13, 1968 * Moxie (1966–2007) * Nesbitt's (1975–1999) Nesbitt's Orange Memorabilia Page �
Facts Page
* NuGrape (1968–1999) Jamaica Plain Historical Society �
"Moxie Soda Outsold Coca-Cola"
. *

Quench In materials science, quenching is the rapid cooling of a workpiece in water, gas, oil, polymer, air, or other fluids to obtain certain material properties. A type of heat treating, quenching prevents undesired low-temperature processes, such ...

(1968–2007)

References

External links

Monarch Beverage Company website
{{Monarch Beverages Drink companies of the United States Manufacturing companies based in Atlanta * Food and drink companies based in Atlanta American companies established in 1965 Food and drink companies established in 1965