Mona Johannesson (born September 18, 1987, in
Huskvarna
Huskvarna (; formerly spelled ''Husqvarna'') constitutes the eastern part of Jönköping, a city in the Swedish province of Småland, and has a population of about 24,000. The distance to central Jönköping is about 5 km. The name Huskv ...
,
Sweden
Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...
) is a
Swedish model
A model is an informative representation of an object, person, or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin , .
Models can be divided in ...
. In Sweden, she is considered to be one of the top models in the country.
Johannesson was discovered at the age of 14 by an
IMG Models
IMG, originally known as the International Management Group, is a global sports, fashion, events and media company headquartered in New York City. The company manages athletes and fashion celebrities; owns, operates and commercially represents ...
scout while she was at a horse trials event in
Gothenburg
Gothenburg ( ; ) is the List of urban areas in Sweden by population, second-largest city in Sweden, after the capital Stockholm, and the fifth-largest in the Nordic countries. Situated by the Kattegat on the west coast of Sweden, it is the gub ...
, Sweden. She modeled only part-time until she finished school. Once she finished her education, she moved to
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
. Her big break came when an editorial in ''Fjords'' magazine re-created some of model
Kate Moss
Katherine Ann Moss (born 16 January 1974) is an English model. Arriving towards the end of the "supermodel era", Moss rose to fame in the early 1990s as part of the heroin chic fashion trend. Her collaborations with Calvin Klein brought her t ...
's most famous poses, and Johannesson was quickly dubbed "The Next Kate Moss", including by ''
Vogue
Vogue may refer to:
Business
* ''Vogue'' (magazine), a US fashion magazine
** British ''Vogue'', a British fashion magazine
** '' Vogue Adria'', a fashion magazine for former Yugoslav countries
** ''Vogue Arabia'', an Arab fashion magazine
** ' ...
''. The nickname "Baby Kate" has stuck with her ever since. By January 2005, she had already appeared in British ''Vogue'', ''Pop'', Italian ''Vanity Fair'' and Italian ''Vogue''.
Johannesson has walked in numerous fashion shows including
Chanel
Chanel ( , ) is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. It is privately owned by French brothers, Alain and Gérard Wertheimer, through the holding company Chanel Limited, established in 2018 and headquarte ...
,
Dolce & Gabbana
Dolce & Gabbana (), also known by initials D&G, is an Italian Luxury goods, luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, ...
,
Nina Ricci,
Miu Miu
Miu Miu is an Italian high fashion women's clothing and accessory brand and a fully owned subsidiary of Prada. It is headed by Miuccia Prada and headquartered in Milan, Italy.
Silvia Onofri is its CEO.
History
Miu Miu was established in 1992 ...
and
Burberry
Burberry Group plc is a British luxury fashion house established in 1856 by Thomas Burberry and headquartered in London, England. It designs and distributes ready to wear, including trench coats, leather accessories, and footwear. It is l ...
. Her list of advertising campaigns includes
Armani Exchange
Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and ...
, Boucheron Jewelry,
Bulgari
Bulgari (, ; stylized as BVLGARI) is an Italian luxury fashion house founded in 1884 and known for its jewellery, watches, fragrances, accessories, and leather goods. Headquartered in Rome, the company was acquired by the French conglomera ...
, Burberry Blue, Cacharel, Costume National, Filippa K, Hogan, Hugo by
Hugo Boss
Hugo Boss AG (stylized in all caps) is a designer fashion company headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, Fashion accessory, accessories, footwear, and Leather, leather goods. Hugo Boss is one of the ...
, H&M Divided, iBlues, J.Crew,
Kurt Geiger
Kurt Geiger is a luxury British footwear and Fashion accessory, accessories brand. Kurt Geiger has around 70 stores, and multiple concessions within department stores, including Harrods and Selfridges. Kurt Geiger owns three brands: Kurt Geiger L ...
, Les Printemps,
Nina Ricci, Tse Cashmere, Ungaro Fuchsia and Valentino RED.
References
External links
2006 interview(in Swedish)
*
Hint Fashion Magazine - Model Mania
{{DEFAULTSORT:Johannesson, Mona
1986 births
Living people
Swedish female models
People from Huskvarna