Molson Canadian is a 5%
abv North American lager beer
Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the ...
produced by the
Molson Brewery
The Molson Brewery is a Canada-based brewery based in Montreal and was established in 1786 by the Molson family. In 2005, Molson merged with the Adolph Coors Company to become Molson Coors.
Molson Coors maintains some of its Canadian operati ...
, the Canadian division of
Molson Coors
Molson Coors Beverage Company is a Canadian-American Multinational corporation, multinational Drink industry, drink and brewing company, brewing company headquartered in Chicago, Illinois.
Molson Coors was formed in 2005 through the merger of Mo ...
. It was first introduced in 1959.
Awards
Molson Canadian has won several beer industry awards, including:
*Canadian Brewing Awards - 2006 Gold Medal ‘North American Style Lager’
*
World Beer Cup - 2002 Silver Medal
*
Monde Selection - 6 Time Gold Medal Distinction (1989, 1990, 1991, 1997, 2001 and 2002).
Mega Keg
The "Molson Canadian Mega Keg" is the world's largest monument to a keg of Molson Canadian. The monument measures 11 metres (36.5 feet) by five metres (16.5 feet), or roughly the height of a three-story building.
The monument was revealed to winners of a contest themed around the Mega Keg in September 2008. Were it a real keg, the Mega Keg monument would be large enough to hold the equivalent volume of over 500,000 cans of Molson Canadian.
Molson Canadian contracted
Mississauga
Mississauga is a Canadian city in the province of Ontario. Situated on the north-western shore of Lake Ontario in the Regional Municipality of Peel, it borders Toronto (Etobicoke) to the east, Brampton to the north, Milton to the northwest, ...
, Ontario-based Kubik to design and construct the massive monument.
Molson Canadian Sub-Zero
Molson Canadian Sub Zero is Molson Canadian served at temperatures below freezing (0C or 32F).
Molson Canadian Red Leaf Project
The Molson Canadian Red Leaf Project is an environmental platform that was introduced in 2011, which saw 100,000 trees planted in locations across Canada, in addition to park clean-up efforts in ten cities.
National Hockey League
In February 2011 Molson entered a partnership with the
National Hockey League
The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...
, however, a series of court rulings delayed the beginning of the partnership until the opening night of the 2011–12 season on October 6.
The $375-million deal, which runs seven years, reportedly includes the following expenditures: approximately $100-million for the rights, $100-million in guaranteed advertising buys, and $100-million in so-called activation, which includes costs for the events and special promotions staged by Molson to capitalize on its rights.
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References
External links
Molson.comCanadian site
U.S. site
Canadian beer brands
Products introduced in 1959
Molson Coors brands
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