Mojo is a

cola Cola is a Carbonation, carbonated soft drink flavored with vanilla, cinnamon, citrus essential oil, oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked br ...

flavored

carbonated soft drink A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...

manufactured by the Akij Food and Beverage Limited (AFBL). The soft drink brand Mojo has been recognized by Bangladesh Brand Forum as the "number one beverage brand in Bangladesh" in the "Best Brand Award 2024".

History

The brand was launched in April 2006 by

Akij Group Akij Group is a Bangladeshi industrial conglomerate founded by Sheikh Akijuddin in 1940. The industries under this conglomerate include textiles, tobacco, food and beverage, cement, ceramics, printing and packaging, pharmaceuticals, consumer pro ...

's sister project Akij Food & Beverage Limited (AFBL). Mojo manufactures and distributes both domestically and abroad. Mojo has exported to 47 countries around the world. After the

Gaza war The Gaza war is an armed conflict in the Gaza Strip and southern Israel fought since 7 October 2023. A part of the unresolved Israeli–Palestinian conflict, Israeli–Palestinian and Gaza–Israel conflict, Gaza–Israel conflicts dating ...

, many Muslims in

Bangladesh Bangladesh, officially the People's Republic of Bangladesh, is a country in South Asia. It is the List of countries and dependencies by population, eighth-most populous country in the world and among the List of countries and dependencies by ...

began boycotting the products of various companies, including

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

, due to its affiliations with the Israel, in which Coca-Cola's sale was decreased by 60%. During the same period, Mojo run a donation campaign where every ৳1 BDT (approximately $0.0084 USD) would go to the

Palestine Palestine, officially the State of Palestine, is a country in West Asia. Recognized by International recognition of Palestine, 147 of the UN's 193 member states, it encompasses the Israeli-occupied West Bank, including East Jerusalem, and th ...

donation fund. This campaign led to the significant rise in sales recording the highest sale in the brand's history. The significant rise in demand leads to them facing product shortages. On 2 January 2024, Sheikh Shamim Uddin, chairman of

, presented a cheque of 50 lac

taka The taka (, , sign: , code: BDT, short form: Tk) is the currency of Bangladesh. In Unicode, it is encoded at . Issuance of banknotes 10 and larger is controlled by Bangladesh Bank, while the 2 and 5 govt. notes are the responsibility of the ...

or $41,821 USD to the

Palestinian Palestinians () are an Arab ethnonational group native to the Levantine region of Palestine. *: "Palestine was part of the first wave of conquest following Muhammad's death in 632 CE; Jerusalem fell to the Caliph Umar in 638. The indigenous p ...

ambassador. Through the

World Food Program The World Food Programme (WFP) is an international organization within the United Nations that provides food assistance worldwide. It is the world's largest humanitarian organization and the leading provider of school meals. Founded in 1961, ...

(WFP), Akij Welfare Trust and Mojo have donated Tk 61,750,000 or $516,493 USD to Gaza and Tk 15,000,000 to Palestine Embassy as of June 2024.

Other flavors

* Naga Mojo

References

External links

* {{Authority control 2006 establishments in Bangladesh Bangladeshi brands Bangladeshi drinks Bangladeshi inventions Caffeinated soft drinks Cola brands Kosher drinks Patent medicines Products introduced in 2006 Food and drink introduced in 2006 Soft drinks Drink companies of Bangladesh