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Fashion is a term used interchangeably to describe the creation of
clothing Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin s ...
,
footwear Footwear refers to garments worn on the feet, which typically serve the purpose of protective clothing, protection against adversities of the environment such as wear from rough ground; stability on slippery ground; and temperature. *Shoes and si ...
,
accessories Accessory may refer to: * Accessory (legal term), a person who assists a criminal In anatomy * Accessory bone * Accessory breast * Accessory kidney * Accessory muscle * Accessory nucleus, in anatomy, a cranial nerve nucleus * Accessory nerve ...
,
cosmetics Cosmetics are substances that are intended for application to the body for cleansing, beautifying, promoting attractiveness, or altering appearance. They are mixtures of chemical compounds derived from either Natural product, natural source ...
, and
jewellery Jewellery (or jewelry in American English) consists of decorative items worn for personal adornment such as brooches, ring (jewellery), rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the ...
of different cultural
aesthetics Aesthetics (also spelled esthetics) is the branch of philosophy concerned with the nature of beauty and taste (sociology), taste, which in a broad sense incorporates the philosophy of art.Slater, B. H.Aesthetics ''Internet Encyclopedia of Ph ...
and their mix and match into outfits that depict distinctive ways of dressing ( styles and
trends A fad, trend, or craze is any form of collective behavior that develops within a culture, a generation, or social group in which a group of people enthusiastically follow an impulse for a short time period. Fads are objects or behaviors that ...
) as signifiers of
social status Social status is the relative level of social value a person is considered to possess. Such social value includes respect, honour, honor, assumed competence, and deference. On one hand, social scientists view status as a "reward" for group members ...
, self-expression, and group belonging. As a multifaceted term, fashion describes an
industry Industry may refer to: Economics * Industry (economics), a generally categorized branch of economic activity * Industry (manufacturing), a specific branch of economic activity, typically in factories with machinery * The wider industrial sector ...
,
designs A design is the concept or proposal for an object, process, or system. The word ''design'' refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something ...
,
aesthetics Aesthetics (also spelled esthetics) is the branch of philosophy concerned with the nature of beauty and taste (sociology), taste, which in a broad sense incorporates the philosophy of art.Slater, B. H.Aesthetics ''Internet Encyclopedia of Ph ...
, and trends. The term 'fashion' originates from the Latin word 'Facere,' which means 'to make,' and describes the manufacturing, mixing, and wearing of outfits adorned with specific cultural aesthetics, patterns, motifs, shapes, and cuts, allowing people to showcase their group belongings, values, meanings, beliefs, and ways of life. Given the rise in mass production of
commodities In economics, a commodity is an economic good, usually a resource, that specifically has full or substantial fungibility: that is, the market treats instances of the good as equivalent or nearly so with no regard to who produced them. Th ...
and clothing at lower prices and global reach, reducing fashion's environmental impact and improving
sustainability Sustainability is a social goal for people to co-exist on Earth over a long period of time. Definitions of this term are disputed and have varied with literature, context, and time. Sustainability usually has three dimensions (or pillars): env ...
has become an urgent issue among politicians, brands, and consumers.


Definitions

The French word , meaning "fashion", dates as far back as 1482, while the English word denoting something "in style" dates only to the 16th century. Other words exist related to concepts of style and appeal that precede ''mode''. In the 12th and 13th century
Old French Old French (, , ; ) was the language spoken in most of the northern half of France approximately between the late 8th [2-4; we might wonder whether there's a point at which it's appropriate to talk of the beginnings of French, that is, when it wa ...
the concept of elegance begins to appear in the context of aristocratic preferences to enhance beauty and display refinement, and , the idea of making oneself more attractive to others by style or artifice in grooming and dress, appears in a 13th-century poem by Guillaume de Lorris advising men that "handsome clothes and handsome accessories improve a man a great deal". Fashion scholar Susan B. Kaiser states that everyone is "forced to appear", unmediated before others. Everyone is evaluated by their attire, and evaluation includes the consideration of
colors Color (or colour in Commonwealth English; see spelling differences) is the visual perception based on the electromagnetic spectrum. Though color is not an inherent property of matter, color perception is related to an object's light absorpt ...
, materials, silhouette, and how garments appear on the body. Garments identical in style and material also appear different depending on the wearer's body shape, or whether the garment has been washed, folded, mended, or is new. ''Fashion'' is defined in a number of different ways, and its application can be sometimes unclear. Though the term ''fashion'' connotes difference, as in "the new fashions of the season", it can also connote sameness, for example in reference to "the fashions of the 1960s", implying a general uniformity. Fashion can signify the latest trends, but may often reference fashions of a previous era, leading to the reappearance of fashions from a different time period. While what is fashionable can be defined by a relatively insular, esteemed and often rich aesthetic elite who make a look exclusive, such as
fashion house Fashion design is the art of applying design, aesthetics, clothing construction, and natural beauty to clothing and its accessories. It is influenced by diverse cultures and different trends and has varied over time and place. "A fashion design ...
s and haute couturiers, this 'look' is often designed by pulling references from
subculture A subculture is a group of people within a culture, cultural society that differentiates itself from the values of the conservative, standard or dominant culture to which it belongs, often maintaining some of its founding principles. Subcultures ...
s and social groups who are not considered elite, and are thus excluded from making the distinction of what is fashion themselves. Whereas a ''trend'' often connotes a peculiar aesthetic expression, often lasting shorter than a season and being identifiable by visual extremes, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and
collections Collection or Collections may refer to: Computing * Collection (abstract data type), the abstract concept of collections in computer science * Collection (linking), the act of linkage editing in computing * Garbage collection (computing), autom ...
. ''Style'' is an expression that lasts over many seasons and is often connected to cultural movements and
social marker A social marker is a discernible sign that gives a clue to a group identity of the person with the marker. It is frequently used by members of elite to indicate their dominant position through appearance, speech, dress, choice of food, and ritual ...
s, symbols, class, and culture (such as
Baroque The Baroque ( , , ) is a Western Style (visual arts), style of Baroque architecture, architecture, Baroque music, music, Baroque dance, dance, Baroque painting, painting, Baroque sculpture, sculpture, poetry, and other arts that flourished from ...
and
Rococo Rococo, less commonly Roccoco ( , ; or ), also known as Late Baroque, is an exceptionally ornamental and dramatic style of architecture, art and decoration which combines asymmetry, scrolling curves, gilding, white and pastel colours, sculpte ...
). According to sociologist
Pierre Bourdieu Pierre Bourdieu (, ; ; ; 1 August 1930 – 23 January 2002) was a French sociologist and public intellectual. Bourdieu's contributions to the sociology of education, the theory of sociology, and sociology of aesthetics have achieved wide influ ...
, fashion connotes "the latest difference." Even though the terms ''fashion'', ''clothing'' and ''costume'' are often used together, fashion differs from both. ''Clothing'' describes the material and the technical garment, devoid of any social meaning or connections; ''costume'' has come to mean
fancy dress A costume party (American English) or fancy dress party (other varieties of English) is a type of party, common in contemporary Anglo culture, in which many of the guests are dressed in costume, usually depicting a fictional or stock characte ...
or masquerade wear. Fashion, by contrast, describes the social and temporal system that influences and "activates" dress as a social signifier in a certain time and context. Philosopher
Giorgio Agamben Giorgio Agamben ( ; ; born 22 April 1942) is an Italian philosopher best known for his work investigating the concepts of the state of exception, form-of-life (borrowed from Ludwig Wittgenstein) and '' homo sacer''. The concept of biopolitic ...
connects fashion to the qualitative
Ancient Greek Ancient Greek (, ; ) includes the forms of the Greek language used in ancient Greece and the classical antiquity, ancient world from around 1500 BC to 300 BC. It is often roughly divided into the following periods: Mycenaean Greek (), Greek ...
concept of , meaning "the right, critical, or opportune moment", and clothing to the quantitative concept of , the personification of chronological or sequential time. While some exclusive brands may claim the label ''
haute couture (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design. The term ''haute couture'' generally refers to a specific type of upper garment common in Europe during the 16th to the ...
,'' in France, the term is technically limited to members of the in Paris. Haute couture is more aspirational; inspired by art and culture, and in most cases, reserved for the economic
elite In political and sociological theory, the elite (, from , to select or to sort out) are a small group of powerful or wealthy people who hold a disproportionate amount of wealth, privilege, political power, or skill in a group. Defined by the ...
. However, New York's fashion calendar hosts Couture Fashion Week, which strives for a more equitable and inclusive mission. Fashion is also a source of art, allowing people to display their unique tastes, sensibilities, and styles. Different
fashion design Fashion design is the art of applying design, aesthetics, clothing construction, and natural beauty to clothing and its accessories. It is influenced by diverse cultures and different trends and has varied over time and place. "A fashion design ...
ers are influenced by outside stimuli and reflect this inspiration in their work. For example,
Gucci Guccio Gucci S.p.A., doing business as Gucci ( , ), is an Italian Luxury goods, luxury fashion house based in Florence. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and ...
's 'stained green' jeans may look like a grass stain, but to others, they display purity, freshness, and summer. Fashion is unique, self-fulfilling and may be a key part of someone's identity. Similarly to art, the aims of a person's choices in fashion are not necessarily to be liked by everyone, but instead to be an expression of personal taste. A person's personal style functions as a "societal formation always combining two opposite principles. It is a socially acceptable and secure way to distinguish oneself from others and, at the same time, it satisfies the individual's need for social adaptation and imitation." While philosopher
Immanuel Kant Immanuel Kant (born Emanuel Kant; 22 April 1724 â€“ 12 February 1804) was a German Philosophy, philosopher and one of the central Age of Enlightenment, Enlightenment thinkers. Born in Königsberg, Kant's comprehensive and systematic works ...
believed that fashion "has nothing to do with genuine judgements of taste", and was instead "a case of unreflected and 'blind' imitation", sociologist
Georg Simmel Georg Simmel (; ; 1 March 1858 – 26 September 1918) was a German sociologist, philosopher, and critic. Simmel was influential in the field of sociology. Simmel was one of the first generation of German sociologists: his neo-Kantian approach ...
thought of fashion as something that "helped overcome the distance between an individual and his society". American sociologist Diana Crane also mentioned in her book that fashion is closely intertwined with personal and group identity, serving as a means of expressing cultural, social, and political affiliations.


History of fashion

Changes in clothing often took place at times of economic or social change, as occurred in ancient
Rome Rome (Italian language, Italian and , ) is the capital city and most populated (municipality) of Italy. It is also the administrative centre of the Lazio Regions of Italy, region and of the Metropolitan City of Rome. A special named with 2, ...
and the medieval
Caliphate A caliphate ( ) is an institution or public office under the leadership of an Islamic steward with Khalifa, the title of caliph (; , ), a person considered a political–religious successor to the Islamic prophet Muhammad and a leader of ...
, followed by a long period without significant changes. In eighth-century
Moorish Spain Al-Andalus () was the Muslim-ruled area of the Iberian Peninsula. The name refers to the different Muslim states that controlled these territories at various times between 711 and 1492. At its greatest geographical extent, it occupied most o ...
, the musician
Ziryab Abu al-Hasan 'Ali Ibn Nafi (; 789– 857), commonly known as Ziryab, was a singer, oud and lute player, composer, poet, and teacher. He lived and worked in what is now Iraq, Northern Africa and Andalusia during the medieval Islamic period. He ...
introduced to Córdoba sophisticated clothing styles based on seasonal and daily fashions from his native
Baghdad Baghdad ( or ; , ) is the capital and List of largest cities of Iraq, largest city of Iraq, located along the Tigris in the central part of the country. With a population exceeding 7 million, it ranks among the List of largest cities in the A ...
, modified by his inspiration. Similar changes in fashion occurred in the 11th century in the Middle East following the arrival of the Turks, who introduced clothing styles from Central Asia and the Far East.


Alleged Western distinctiveness

Early Western travellers who visited
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
,
Persia Iran, officially the Islamic Republic of Iran (IRI) and also known as Persia, is a country in West Asia. It borders Iraq to the west, Turkey, Azerbaijan, and Armenia to the northwest, the Caspian Sea to the north, Turkmenistan to the nort ...
,
Turkey Turkey, officially the Republic of Türkiye, is a country mainly located in Anatolia in West Asia, with a relatively small part called East Thrace in Southeast Europe. It borders the Black Sea to the north; Georgia (country), Georgia, Armen ...
, or
China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
, would frequently remark on the absence of change in fashion in those countries. In 1609, the secretary of the Japanese bragged inaccurately to a Spanish visitor that
Japanese clothing There are typically two types of clothing worn in Japan: traditional clothing known as , including the national dress of Japan, the kimono, and which encompasses all else not recognised as either national dress or the dress of another country. T ...
had not changed in over a thousand years.Braudel, Fernan
''Civilization and Capitalism, 15th–18th Centuries, Vol 1: The Structures of Everyday Life''
William Collins & Sons, London 1981
However, these conceptions of non-Western clothing undergoing little, if any, evolution are generally held to be untrue; for instance, there is considerable evidence in
Ming China The Ming dynasty, officially the Great Ming, was an Dynasties of China, imperial dynasty of China that ruled from 1368 to 1644, following the collapse of the Mongol Empire, Mongol-led Yuan dynasty. The Ming was the last imperial dynasty of ...
of rapidly changing fashions in
Chinese clothing Chinese clothing, including ethnic minority garments, and modern adaptations of indigenous styles, is a vital aspect of Chinese culture and civilization. For thousands of years, Chinese clothing has evolved with dynastic traditions, foreign infl ...
. In imperial China, clothing were not only an embodiment of freedom and comfort or used to cover the body or protect against the cold or used for decorative purposes; it was also regulated by strong
sumptuary law Sumptuary laws (from Latin ) are laws that regulate consumption. '' Black's Law Dictionary'' defines them as "Laws made for the purpose of restraining luxury or extravagance, particularly against inordinate expenditures for apparel, food, furnitu ...
s which was based on strict social hierarchy system and the ritual system of the Chinese society. It was expected for people to be dressed accordingly to their gender, social status and occupation; the Chinese clothing system had cleared evolution and varied in appearance in each period of history. However, ancient Chinese fashion, like in other cultures, was an indicator of the socioeconomic conditions of its population; for Confucian scholars, however, changing fashion was often associated with social disorder which was brought by rapid commercialization. Clothing which experienced fast changing fashion in ancient China was recorded in ancient Chinese texts, where it was sometimes referred as , "contemporary-styles", and was associated with the concept of , "outrageous dress", which typically holds a negative connotation. Similar changes in clothing can be seen in Japanese clothing between the Genroku period and the later centuries of the
Edo period The , also known as the , is the period between 1600 or 1603 and 1868 in the history of Japan, when the country was under the rule of the Tokugawa shogunate and some 300 regional ''daimyo'', or feudal lords. Emerging from the chaos of the Sengok ...
(1603–1867), during which a time clothing trends switched from flashy and expensive displays of wealth to subdued and subverted ones. The myth on the lack of fashion in what was considered the Orient was related to
Western Imperialism Imperialism is the maintaining and extending of power over foreign nations, particularly through expansionism, employing both hard power (military and economic power) and soft power ( diplomatic power and cultural imperialism). Imperialism foc ...
also often accompanied
Orientalism In art history, literature, and cultural studies, Orientalism is the imitation or depiction of aspects of the Eastern world (or "Orient") by writers, designers, and artists from the Western world. Orientalist painting, particularly of the Middle ...
, and European imperialism was especially at its highest in the 19th century. In the 19th century time, Europeans described China in binary opposition to Europe, describing China as "lacking in fashion" among many other things, while Europeans deliberately placed themselves in a superior position when they would compare themselves to the Chinese as well as to other countries in
Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...
:Similar ideas were also applied to other countries in the East Asia, in India, and Middle East, where the perceived lack of fashion were associated with offensive remarks on the Asian social and political systems:


Africa

Additionally, there is a long history of fashion in
West Africa West Africa, also known as Western Africa, is the westernmost region of Africa. The United Nations geoscheme for Africa#Western Africa, United Nations defines Western Africa as the 16 countries of Benin, Burkina Faso, Cape Verde, The Gambia, Gha ...
. Cloth was used as a form of currency in trade with the Portuguese and
Dutch Dutch or Nederlands commonly refers to: * Something of, from, or related to the Netherlands ** Dutch people as an ethnic group () ** Dutch nationality law, history and regulations of Dutch citizenship () ** Dutch language () * In specific terms, i ...
as early as the 16th century, and locally produced cloth and cheaper European imports were assembled into new styles to accommodate the growing elite class of West Africans and resident gold and slave traders. There was an exceptionally strong tradition of weaving in the
Oyo Empire The Oyo Empire was a Yoruba people, Yoruba empire in West Africa. It was located in present-day western Nigeria (including the South West (Nigeria), South West zone, Benin Republic, and the western half of the North Central (Nigeria), North Cent ...
, and the areas inhabited by the
Igbo people The Igbo people ( , ; also spelled Ibo" and historically also ''Iboe'', ''Ebo'', ''Eboe'', / / ''Eboans'', ''Heebo''; natively ) are an ethnic group found in Nigeria, Cameroon, Gabon, and Equatorial Guinea. Their primary origin is fo ...
.


Fashion in the Western world

The beginning in Europe of continual and accelerating change in clothing styles can be fairly reliably dated to late
medieval times In the history of Europe, the Middle Ages or medieval period lasted approximately from the 5th to the late 15th centuries, similarly to the post-classical period of global history. It began with the fall of the Western Roman Empire and t ...
. Historians, including
James Laver James Laver, CBE, FRSA (14 March 1899 – 3 June 1975) was an English author, critic, art historian, and museum curator who acted as Keeper of Prints, Drawings and Paintings for the Victoria and Albert Museum between 1938 and 1959. He was also ...
and
Fernand Braudel Fernand Paul Achille Braudel (; 24 August 1902 – 27 November 1985) was a French historian. His scholarship focused on three main projects: ''The Mediterranean'' (1923–49, then 1949–66), ''Civilization and Capitalism'' (1955–79), and the un ...
, date the start of Western fashion in clothing to the middle of the
14th century The 14th century lasted from 1 January 1301 (represented by the Roman numerals MCCCI) to 31 December 1400 (MCD). It is estimated that the century witnessed the death of more than 45 million lives from political and natural disasters in both Euro ...
,Laver, James: ''The Concise History of Costume and Fashion'', Abrams, 1979. though they tend to rely heavily on contemporary imagery, as illuminated manuscripts were not common before the 14th century. The most dramatic early change in fashion was a sudden drastic shortening and tightening of the male over-garment from calf-length to barely covering the buttocks, sometimes accompanied with stuffing in the chest to make it look bigger. This created the distinctive Western outline of a tailored top worn over leggings or trousers. The pace of change accelerated considerably in the following century, and women's and men's fashion, especially in the dressing and adorning of the hair, became equally complex.
Art historians The history of art focuses on objects made by humans for any number of spiritual, narrative, philosophical, symbolic, conceptual, documentary, decorative, and even functional and other purposes, but with a primary emphasis on its aesthetics ...
are, therefore, able to use fashion with confidence and precision to date images, often to within five years, particularly in the case of images from the 15th century. Initially, changes in fashion led to a fragmentation across the upper classes of Europe of what had previously been a very similar style of dressing and the subsequent development of distinctive national styles. These national styles remained very different until a counter-movement in the 17th to 18th centuries imposed similar styles once again, mostly originating from
Ancien Régime ''Ancien'' may refer to * the French word for " ancient, old" ** Société des anciens textes français * the French for "former, senior" ** Virelai ancien ** Ancien Régime ** Ancien Régime in France {{disambig ...
France. Though the rich usually led fashion, the increasing affluence of
early modern Europe Early modern Europe, also referred to as the post-medieval period, is the period of European history between the end of the Middle Ages and the beginning of the Industrial Revolution, roughly the mid 15th century to the late 18th century. Histori ...
led to the
bourgeoisie The bourgeoisie ( , ) are a class of business owners, merchants and wealthy people, in general, which emerged in the Late Middle Ages, originally as a "middle class" between the peasantry and aristocracy. They are traditionally contrasted wi ...
and even peasants following trends at a distance, but still uncomfortably close for the elites – a factor that Fernand Braudel regards as one of the main motors of changing fashion. In the
16th century The 16th century began with the Julian calendar, Julian year 1501 (represented by the Roman numerals MDI) and ended with either the Julian or the Gregorian calendar, Gregorian year 1600 (MDC), depending on the reckoning used (the Gregorian calend ...
, national differences were at their most pronounced. Ten 16th century portraits of German or Italian gentlemen may show ten entirely different hats.
Albrecht Dürer Albrecht Dürer ( , ;; 21 May 1471 – 6 April 1528),Müller, Peter O. (1993) ''Substantiv-Derivation in Den Schriften Albrecht Dürers'', Walter de Gruyter. . sometimes spelled in English as Durer or Duerer, was a German painter, Old master prin ...
illustrated the differences in his actual (or composite) contrast of Nuremberg and Venetian fashions at the close of the 15th century (illustration, right). The "Spanish style" of the late 16th century began the move back to synchronicity among upper-class Europeans, and after a struggle in the mid-17th century, French styles decisively took over leadership, a process completed in the 18th century. Though different textile colors and patterns changed from year to year, the cut of a gentleman's coat and the length of his waistcoat, or the pattern to which a lady's dress was cut, changed more slowly. Men's fashions were primarily derived from military models, and changes in a European male silhouette were galvanized in theaters of European war where gentleman officers had opportunities to make notes of different styles such as the "Steinkirk"
cravat Cravat, cravate or cravats may refer to: * Cravat (early), forerunner neckband of the modern necktie * Cravat, British name for what in American English is called an ascot tie * Cravat bandage, a triangular bandage * Cravat (horse) (1935–1954) ...
or necktie. Both parties wore shirts under their clothing, the cut and style of which had little cause to change over a number of centuries. Though there had been distribution of dressed dolls from France since the 16th century and
Abraham Bosse Abraham Bosse ( – 14 February 1676) was a French artist, mainly as a printmaker in etching, but also in watercolor painting, watercolour.provincial culture and later a badge of the conservative peasant. Although
tailor A tailor is a person who makes or alters clothing, particularly in men's clothing. The Oxford English Dictionary dates the term to the thirteenth century. History Although clothing construction goes back to prehistory, there is evidence of ...
s and dressmakers were no doubt responsible for many innovations, and the textile industry indeed led many trends, the
history of fashion design History of fashion design refers specifically to the development of the purpose and intention behind garments, shoes, accessories, and their design and construction. The modern industry, based around firms or fashion houses run by individual desi ...
is generally understood to date from 1858 when the English-born
Charles Frederick Worth Charles Frederick Worth (13 October 1825 – 10 March 1895) was an English fashion designer who founded the House of Worth, one of the foremost fashion houses of the 19th and early 20th centuries. He is considered by many fashion historians to ...
opened the first authentic ''
haute couture (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design. The term ''haute couture'' generally refers to a specific type of upper garment common in Europe during the 16th to the ...
'' house in Paris. The Haute house was the name established by the government for the fashion houses that met the standards of the industry. These fashion houses continue to adhere to standards such as keeping at least twenty employees engaged in making the clothes, showing two collections per year at fashion shows, and presenting a certain number of patterns to costumers. Since then, the idea of the fashion designer as a celebrity in their own right has become increasingly dominant. Although fashion can be feminine or masculine, additional trends are
androgynous Androgyny is the possession of both masculine and feminine characteristics. Androgyny may be expressed with regard to biological sex or gender expression. When ''androgyny'' refers to mixed biological sex characteristics in humans, it often r ...
. The idea of
unisex Unisex is an adjective indicating something is not sex-specific, i.e. is suitable for any type of sex. The term can also mean gender-blindness or gender neutrality. The term 'unisex' was coined in the 1960s and was used fairly informally. The co ...
dressing originated in the 1960s, when designers such as
Pierre Cardin Pierre Cardin (born Pietro Costante Cardin; 2 July 1922 – 29 December 2020) was an Italian-born naturalised-French fashion designer. He is known for what were his avant-garde style and Space Age designs. He preferred geometry, geometric shap ...
and
Rudi Gernreich Rudolf "Rudi" Gernreich (August 8, 1922 April 21, 1985) was an Austrian people, Austrian-born American fashion designer whose avant-garde clothing designs are generally regarded as the most innovative and dynamic fashion of the 1960s. He purposef ...
created garments, such as stretch jersey tunics or leggings, meant to be worn by both males and females. The impact of unisex wearability expanded more broadly to encompass various themes in fashion, including androgyny, mass-market retail, and conceptual clothing. The fashion trends of the 1970s, such as sheepskin jackets, flight jackets, duffel coats, and unstructured clothing, influenced men to attend social gatherings without a dinner jacket and to accessorize in new ways. Some men's styles blended the sensuality and expressiveness, and the growing gay-rights movement and an emphasis on youth allowed for a new freedom to experiment with style and with fabrics such as wool crepe, which had previously been associated with women's attire. The four major current
fashion capital A fashion capital is a city with major influence on the international fashion scene, from history, heritage, designers, trends, and styles, to manufacturing innovation and retailing of fashion products, including events such as fashion weeks, ...
s are acknowledged to be
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
(
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
), Paris,
Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
, and
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
, which are all headquarters to the most significant fashion companies and are renowned for their major influence on global fashion.
Fashion week A fashion week is a week-long fashion industry event where fashion designers, brands, or "houses" display their latest collections in runway fashion shows to buyers and the media which influences upcoming fashion trends for the current and appro ...
s are held in these cities, where designers exhibit their new clothing collections to audiences. A study demonstrated that general proximity to New York's Garment District was important to participate in the American fashion ecosystem. ''Haute couture'' has now largely been subsidized by the sale of
ready-to-wear Ready-to-wear (RTW)also called ''prêt-à-porter'', or off-the-rack or off-the-peg in casual useis the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a partic ...
collections and perfume using the same branding. Modern
Westerners The Western world, also known as the West, primarily refers to various nations and states in Western Europe, Northern America, and Australasia; with some debate as to whether those in Eastern Europe and Latin America also constitute the West. ...
have a vast number of choices in the selection of their clothes. What a person chooses to wear can reflect their personality or interests. When people who have high cultural
status Status (Latin plural: ''statūs''), is a state, condition, or situation, and may refer to: * Status (law) ** Legal status, in law ** Political status, in international law ** Small entity status, in patent law ** Status conference ** Status c ...
start to wear new or different styles, they may inspire a new fashion trend. People who like or respect these people are influenced by their style and begin wearing similarly styled clothes. Fashions may vary considerably within a society according to age, social class, generation, occupation, and geography, and may also vary over time. The terms ''fashionista'' and ''
fashion victim "Fashion victim" is a term claimed to have been coined by Oscar de la Renta that is used to identify a person who is unable to identify commonly recognized boundaries of style. Fashion victims are "victims" because they are vulnerable to faddishn ...
'' refer to someone who slavishly follows current fashions.


Asia

In the early 2000s, Asian fashion influences became increasingly significant in local and global markets. Countries such as China, Japan, India, and Pakistan have traditionally had large
textile industries The textile industry is primarily concerned with the design, Production (economics), production and distribution of textiles: yarn, textile, cloth and clothing. Industry process Cotton manufacturing Cotton is the world's most important natu ...
with a number of rich traditions; though these were often drawn upon by Western designers, Asian clothing styles gained considerable influence in the early- to mid-2000s. China Chinese fashion remained constantly changing over the centuries. In China, throughout the Tang Dynasty (618–907), women wore extravagant attire to demonstrate prosperity. Mongol men of the Yuan Dynasty (1279–1368) wore loose robes; horsemen sported shorter robes, trousers, and boots to provide ease when horseback riding. The leaders of the
Qing Dynasty The Qing dynasty ( ), officially the Great Qing, was a Manchu-led Dynasties of China, imperial dynasty of China and an early modern empire in East Asia. The last imperial dynasty in Chinese history, the Qing dynasty was preceded by the ...
(1644–1911) maintained Manchu dress, while establishing new garments for officials; while
foot binding Foot binding (), or footbinding, was the Chinese custom of breaking and tightly binding the feet of young girls to change their shape and size. Feet altered by foot binding were known as lotus feet and the shoes made for them were known as lotus ...
—originally introduced in the 10th century—was not preserved, women of this era were expected to wear particular heels that pushed them to take on a ladylike walk. Then, in the 1920s,
qipao ''Cheongsam'' (, ), also known as the ''qipao'' () and sometimes referred to as the mandarin gown, is a Chinese dress worn by women which takes inspiration from the , the ethnic clothing of the Manchu people. The cheongsam is most often see ...
was in vogue and the style consisted of stand collars, trumpet sleeves, straight silhouettes and short side slits. Since then, designers started to move into Western fashion like fur coats and cloaks and body-hugging dresses with long side slits as qipao became more popular. In the 1950s and 60s, ‘Lenin coats’ with double lines of buttons, slanting pockets and a belt came into vogue among Chinese men. India In India, it has been common for followers of different religions to wear corresponding pieces o
clothing
During the 15th century, Muslim and Hindu women wore notably different articles of clothing. This is also seen in many other Eastern world countries. In the Victorian era, most women did not wear blouses under their saris, which did not suit the Victorian society; however, British and Indian fashion would be influenced by each other in following decades. In the 1920s, the nationalists adopted
Khadi Khadi (, ), derived from khaddar, is a hand-spun and woven natural fibre cloth promoted by Mahatma Gandhi, Gandhi as Swadeshi movement, ''swadeshi (of homeland)'' for the freedom struggle of India and the term is used throughout the Indian sub ...
cloth as a symbol of resistance; here, Gandhi became the face of the resistance which made people spin, weave, and wear their Khadi. Today, the salwaar-kameez is recognized as the national dress of India. Japan For Japan, the people during the Meiji period (1868–1912) widely incorporated Western styles into Japanese fashion, which is considered to be a remarkable transformation for the Japanese vogue. They extensively adopted the style and practices of Western cultures.The upper classes wore more extravagant pieces of clothing like luxurious patterned silks and adorned themselves with fancy sashes. Women also started wearing Western dresses in public instead of their traditional
Kimono The is a traditional Japanese garment and the national dress of Japan. The kimono is a wrapped-front garment with square sleeves and a rectangular body, and is worn Garment collars in hanfu#Youren (right lapel), left side wrapped over ri ...
. Most of the officials were also required to wear Western suits. In this way, the Japanese slowly adopted into Western fashion. Moreover, like India, different Japanese religions wear different pieces of clothing.


Fashion industry

In its most common use, the term fashion refers to the current expressions on sale through the fashion industry. The global fashion industry is a product of the modern age. In the Western world, tailoring has since medieval times been controlled by
guild A guild ( ) is an association of artisans and merchants who oversee the practice of their craft/trade in a particular territory. The earliest types of guild formed as organizations of tradespeople belonging to a professional association. They so ...
s, but with the emergence of
industrialism Industrialisation ( UK) or industrialization ( US) is the period of social and economic change that transforms a human group from an agrarian society into an industrial society. This involves an extensive reorganisation of an economy for th ...
, the power of the guilds was undermined. Before the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century, with the rise of new technologies such as the
sewing machine Diagram of a modern sewing machine Animation of a modern sewing machine as it stitches A sewing machine is a machine used to sew fabric and materials together with thread. Sewing machines were invented during the first Industrial Revolutio ...
, the rise of global trade, the development of the factory system of production, and the proliferation of retail outlets such as department stores, clothing became increasingly
mass-produced Mass production, also known as mass production, series production, series manufacture, or continuous production, is the production of substantial amounts of standardized products in a constant flow, including and especially on assembly lines. ...
in standard sizes and sold at fixed prices. Although the fashion industry developed first in Europe and America, , it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold worldwide. For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally. The fashion industry has for a long time been one of the largest employers in the United States, and it remains so in the 21st century. However, U.S. employment in fashion began to decline considerably as production increasingly moved overseas, especially to China. Because data regarding the fashion industry typically are reported for national economies and expressed in terms of the industry's many separate sectors, aggregate figures for the world production of textiles and
clothing Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin s ...
are difficult to obtain. However, by any measure, the clothing industry accounts for a significant share of world economic output. The fashion industry consists of four levels: # The production of raw materials, principally
fiber Fiber (spelled fibre in British English; from ) is a natural or artificial substance that is significantly longer than it is wide. Fibers are often used in the manufacture of other materials. The strongest engineering materials often inco ...
, and
textile Textile is an Hyponymy and hypernymy, umbrella term that includes various Fiber, fiber-based materials, including fibers, yarns, Staple (textiles)#Filament fiber, filaments, Thread (yarn), threads, and different types of #Fabric, fabric. ...
s but also
leather Leather is a strong, flexible and durable material obtained from the tanning (leather), tanning, or chemical treatment, of animal skins and hides to prevent decay. The most common leathers come from cattle, sheep, goats, equine animals, buffal ...
and
fur A fur is a soft, thick growth of hair that covers the skin of almost all mammals. It consists of a combination of oily guard hair on top and thick underfur beneath. The guard hair keeps moisture from reaching the skin; the underfur acts as an ...
. # The production of fashion goods by designers, manufacturers, contractors, and others. # Retail sales. # Various forms of advertising and promotion. The levels of focus in the fashion industry consist of many separate but interdependent sectors. These sectors include
textile design Textile design, also known as textile geometry, is the creative and technical process by which thread or yarn fibers are interlaced to form a piece of Textile, cloth or Textile, fabric, which is subsequently printed upon or otherwise adorned. Texti ...
and production,
fashion design Fashion design is the art of applying design, aesthetics, clothing construction, and natural beauty to clothing and its accessories. It is influenced by diverse cultures and different trends and has varied over time and place. "A fashion design ...
and manufacturing, fashion retailing, marketing and
merchandising Merchandising is any practice which contributes to the sale of Product (business), products ("merch" colloquially) to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative w ...
,
fashion show A fashion show is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the spring/summer and fall/winter seasons. This is wh ...
s, and media and marketing. Each sector is devoted to the goal of satisfying consumer demand for apparel under conditions that enable participants in the industry to operate at a profit.


Fashion trends

A fashion trend signifies a specific look or expression that is spread across a population at a specific time and place. A trend is considered a more
ephemeral Ephemerality (from the Greek word , meaning 'lasting only one day') is the concept of things being transitory, existing only briefly. Academically, the term ephemeral constitutionally describes a diverse assortment of things and experiences, fr ...
look, not defined by the seasons when collections are released by the fashion industry. A trend can thus emerge from
street style Street style is fashion that is considered to have emerged not from studios, but from the population at large. Street fashion is generally associated with youth culture, and is most often seen in major urban centers. Magazines and newspapers co ...
, across cultures, and from
influencers A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience intera ...
and other
celebrities Celebrity is a condition of fame and broad public recognition of a person or group due to the attention given to them by mass media. The word is also used to refer to famous individuals. A person may attain celebrity status by having great w ...
. Fashion trends are influenced by several factors, including cinema, celebrities, climate, creative explorations, innovations, designs, political, economic, social, and technological. Examining these factors is called a
PEST analysis In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguila ...
. Fashion forecasters can use this information to help determine the growth or decline of a particular trend. People's minds as well as their perceptions and consciousness are constantly changing. Fads are inherently social, are constantly evolving in a contradiction between the old and the new, and are in a sense easily influenced by those around them, and therefore also begin to imitate constantly. Continuing on from the maximalist and 1980s influences of the early 2020s, vibrant coloured clothing had made a comeback for women in America, France, China, Korea, and Ukraine by the spring of 2023. This style, sometimes referred to as "
dopamine Dopamine (DA, a contraction of 3,4-dihydroxyphenethylamine) is a neuromodulatory molecule that plays several important roles in cells. It is an organic chemical of the catecholamine and phenethylamine families. It is an amine synthesized ...
dressing", featured long skirts and belted
maxi dress A dress (also known as a frock or a gown) is a one-piece outer garment that is worn on the torso, hangs down over the legs, and is primarily worn by women or girls. Dresses often consist of a bodice attached to a skirt. Dress shapes, silh ...
es with thigh splits, lots of gold and pearl jewelry, oversized striped
cardigan sweater A cardigan is a type of knitted garment that has an open front, and is worn like a jacket. Description Commonly cardigans are open fronted, have buttons, and are often knitted or woven: garments that are tied are instead considered a robe. Kn ...
s, multicoloured silk skirts with
seashell A seashell or sea shell, also known simply as a shell, is a hard, protective outer layer usually created by an animal or organism that lives in the sea. Most seashells are made by Mollusca, mollusks, such as snails, clams, and oysters ...
or floral print, strappy sandals, pants with a contrasting stripe down the leg, ugg boots, floral print maxi skirts, Y2K inspired
platform shoes Platform shoes are shoes, boots, or sandals with a thick sole, usually in the range of . Platform shoes may also be high heels, in which case the heel is raised significantly higher than the ball of the foot. Extreme heights, of both the sol ...
, chunky red rain boots, shimmery
jumpsuit A jumpsuit is a one-piece garment with sleeves and legs and typically without integral coverings for feet, hands or head. The original jump suit is the functional one-piece garment used by parachutists. The original skydivers' jumpsuits were ...
s, knitted dresses, leather
pilot An aircraft pilot or aviator is a person who controls the flight of an aircraft by operating its Aircraft flight control system, directional flight controls. Some other aircrew, aircrew members, such as navigators or flight engineers, are al ...
jackets with faux fur collars, skirts with bold contrasting vertical stripes, trouser suits with bootcut legs, jeans with glittery heart or star-shaped details, chunky white or black sandals, and
zebra Zebras (, ) (subgenus ''Hippotigris'') are African equines with distinctive black-and-white striped coats. There are three living species: Grévy's zebra (''Equus grevyi''), the plains zebra (''E. quagga''), and the mountain zebra (''E. ...
print
tote bag A tote bag is a large, typically unfastened bag with parallel handles that emerge from the sides of its pouch. Totes are often used as reusable shopping bags. The archetypal tote bag is made of sturdy cloth, perhaps with thick leather at its h ...
s. Big, oversized garments were often made from translucent materials and featured cutouts intended to expose the wearer's bare shoulder, thigh, or
midriff In fashion, the midriff is the human abdomen. The midriff is exposed when wearing a crop top or some forms of swimwear or underwear. Etymology "Midriff" is a very old term in the English language, coming into use before 1000 AD. In Old Engl ...
, such as low-cut waists on the pants or tops with strappy necklines intended to be worn braless. Desirable colours included neon green,
watermelon The watermelon (''Citrullus lanatus'') is a species of flowering plant in the family Cucurbitaceae, that has a large, edible fruit. It is a Glossary of botanical terms#scandent, scrambling and trailing vine-like plant, and is plant breeding ...
green, coral pink, orange, salmon pink,
magenta Magenta () is a purple-red color. On color wheels of the RGB color model, RGB (additive) and subtractive color, CMY (subtractive) color models, it is located precisely midway between blue and red. It is one of the four colors of ink used in colo ...
,
gold Gold is a chemical element; it has chemical symbol Au (from Latin ) and atomic number 79. In its pure form, it is a brightness, bright, slightly orange-yellow, dense, soft, malleable, and ductile metal. Chemically, gold is a transition metal ...
, electric blue, aquamarine,
cyan Cyan () is the color between blue and green on the visible spectrum of light. It is evoked by light with a predominant wavelength between 500 and 520 nm, between the wavelengths of green and blue. In the subtractive color system, or CMYK c ...
,
turquoise Turquoise is an opaque, blue-to-green mineral that is a hydrous phosphate of copper and aluminium, with the chemical formula . It is rare and valuable in finer grades and has been prized as a gemstone for millennia due to its hue. The robi ...
, and
royal blue Royal blue is a deep and vivid shade of blue. It is said to have been created by a consortium of mills in Rode, Wiltshire (in Somerset as of 1937), which won a competition to make a robe for Queen Charlotte, consort of King George III. I ...
. In 2023, the predominant colors in the United States, Britain, and France were red, white, and blue. As in the mid to late 1970s, Western shirts with pearl snaps in denim or bright madras plaid made a comeback, and sometimes featured contrasting yokes and cuffs with intricate embroidery.
Moccasin A moccasin is a shoe, made of deerskin or other soft leather, consisting of a sole (made with leather that has not been "worked") and sides made of one piece of leather, stitched together at the top, and sometimes with a vamp (additional pane ...
s, stonewash denim
waistcoat A waistcoat ( UK and Commonwealth, or ; colloquially called a weskit) or vest ( US and Canada) is a sleeveless upper-body garment. It is usually worn over a dress shirt and necktie and below a coat as a part of most men's formal wea ...
s with decorative fringes, preppy loafers,
navy blue Navy blue is a dark shade of the color blue. Navy blue got its name from the dark blue (contrasted with naval white) worn by officers in the Royal Navy since 1748 and subsequently adopted by other navies around the world. When this color name, ...
suits and
sportcoat A sport coat, also called a sport jacket (or sports coat or sports jacket in American English), is a men's smart casual lounge jacket designed to be worn on its own without matching trousers, traditionally for sporting purposes. Styles, fabrics, ...
s, straight leg jeans instead of the skinny jeans fashionable from the late 2000s until the early 2020s,
stetson Stetson is an American brand of hat manufactured by the John B. Stetson Company. "Stetson" is also used as a generic trademark to refer to any campaign hat, particularly in Scouting. John B. Stetson gained inspiration for his most famous ...
s, white baseball jerseys with bold red or blue
pinstripe Pinstripes are a pattern of very thin stripes of any color running in parallel. The pattern is often found in fashion. The pinstripe is often compared to the similar chalk stripe. Pinstripes are very thin, often in width, and are created with ...
s, striped blue
necktie A necktie, long tie, or simply a tie, is a cloth article of formal neckwear or office attire worn for decorative or symbolic purposes, resting under a folded shirt collar or knotted at the throat, and usually draped down the chest. On rare o ...
s, baggy white pants,
Union Jack The Union Jack or Union Flag is the ''de facto'' national flag of the United Kingdom. The Union Jack was also used as the official flag of several British colonies and dominions before they adopted their own national flags. It is sometimes a ...
motifs, flared jeans, and
duster coat A duster is a light, loose-fitting, long coat. History The original dusters were full-length, light-colored canvas or linen coats worn by horsemen in the United States to protect their clothing from trail dust. These dusters were typically sli ...
s as worn in the ''
Yellowstone Yellowstone National Park is a List of national parks of the United States, national park of the United States located in the northwest corner of Wyoming, with small portions extending into Montana and Idaho. It was established by the 42nd U ...
'' TV series, as well as
preppy Preppy (also spelled as preppie, or prep), is an American subculture associated with the alumni of college-preparatory schools in the Northeastern United States. The term, which is an abbreviation of "preparatory", is used to denote a person ...
style
college A college (Latin: ''collegium'') may be a tertiary educational institution (sometimes awarding degrees), part of a collegiate university, an institution offering vocational education, a further education institution, or a secondary sc ...
sweater A sweater (North American English) or pullover, also called a jersey or jumper (British English, Hiberno-English and Australian English),
s, retro blue and white striped football shirts,
chelsea boot Chelsea boots are close-fitting, ankle-length boots with elastic side panels, a low heel and a snug fit around the ankle. They often have a loop or tab of fabric on the back of the boot, enabling the boot to be pulled on. The boot dates back to ...
s with
cowboy boot Cowboy boots are a specific style of riding boot, historically worn by cowboys. They have a High-heeled footwear#Men and heels, high heel that is traditionally made of stacked leather, rounded to pointed toe, high shaft, and, traditionally, no l ...
styling, two-button blazers with red and blue boating stripes, V-neck
sweater vest A sweater vest (known as a ''tank top'', ''sleeveless jumper'', ''sleeveless sweater'', ''sleeveless pullover'' or ''slipover'' in the UK) is an item of knitwear that is similar to a sweater, but without sleeves, usually with a low-cut neckline. ...
s,
royal blue Royal blue is a deep and vivid shade of blue. It is said to have been created by a consortium of mills in Rode, Wiltshire (in Somerset as of 1937), which won a competition to make a robe for Queen Charlotte, consort of King George III. I ...
baseball jackets with white sleeves, Howler Brothers
gilet A gilet () or body warmer is a sleeveless jacket resembling a waistcoat or blouse. It may be waist- to knee-length and is typically straight-sided rather than fitted; however, historically, gilets were fitted and embroidered. In 19th-century dre ...
s, shirts and suits worn open to expose the chest, and boxy leather
reefer jacket A pea coat is an outer coat, generally of a navy-coloured heavy wool, originally worn by sailors of European and later American navies. Pea coats are characterized by short length, broad lapels, double-breasted fronts, often large wooden, metal ...
s were popular on both sides of the Atlantic.


Social influences

Fashion is inherently a
social phenomenon Social phenomena or social phenomenon (singular) are any behaviours, actions, or events that takes place because of social influence, including from contemporary as well as historical societal influences. They are often a result of multifaceted pro ...
. A person cannot have a fashion by oneself, but for something to be defined as fashion, there needs to be dissemination and followers. This dissemination can take several forms; from the top-down ("trickle-down") to bottom-up ("bubble up/trickle-up"), or transversally across cultures and through viral memes and media ("trickle-across"). Fashion relates to the social and cultural context of an environment. According to Matika, "Elements of popular culture become fused when a person's trend is associated with a preference for a genre of music ��like music, news, or literature, fashion has been fused into everyday lives." Fashion is not only seen as purely aesthetic; fashion is also a medium for people to create an overall effect and express their opinions and overall art. This mirrors what performers frequently accomplish through music videos. In the music video 'Formation' by
Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, actress, and businesswoman. With a career spanning over three decades, she has established herself as one of the most Cultural impact of Beyoncé, ...
, according to Carlos, The annual or seasonal runway show is a reflection of fashion trends and a designer's inspirations. For designers like
Vivienne Westwood Dame Vivienne Isabel Westwood (; 8 April 1941 – 29 December 2022) was an English fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream. In 2022, ''Sky Arts'' ranked her the ...
, runway shows are a platform for her voice on politics and current events. For her AW15 menswear show, according to Water, "where models with severely bruised faces channeled eco-warriors on a mission to save the planet." Another recent example is a staged feminist protest march for Chanel's SS15 show, rioting models chanting words of empowerment using signs like "Feminist but feminine" and "Ladies first." According to Water, "The show tapped into Chanel's long history of championing female independence: founder Coco Chanel was a trailblazer for liberating the female body in the post-WWI era, introducing silhouettes that countered the restrictive corsets then in favour." The annual
Met Gala The Met Gala, formally called the Costume Institute Benefit, is the annual haute couture fundraising festival held for the benefit of the Metropolitan Museum of Art's Costume Institute in Manhattan. The Met Gala was and still is popularly rega ...
ceremony in
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
is the premier venue where fashion designers and their creations are celebrated.
Social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
is also a place where fashion is presented most often. Some influencers are paid huge amounts of money to promote a product or clothing item, where the business hopes many viewers will buy the product off the back of the advertisement. Instagram is the most popular platform for advertising, but Facebook, Snapchat, Twitter and other platforms are also used. In New York, the LGBT fashion design community contributes very significantly to promulgating fashion trends, and drag celebrities have developed a profound influence upon
New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning seven to nine days when international Fashion design, fashion collections are shown to buyers, the pres ...
.


Marketing


Market research

Consumers of different groups have varying needs and demands. Factors taken into consideration when analyzing consumers' needs include key demographics. To understand consumers' needs and predict fashion trends, fashion companies have to do
market research Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...
There are two research methods: primary and secondary. Secondary methods are taking other information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups. Primary research often focuses on large sample sizes to determine customer's motivations to shop. The benefits of primary research are specific information about a fashion brand's consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended. Negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group. Observation can really help a company gain insight on what a consumer truly wants. There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily. They just wear what they would normally wear. Through observation patterns can be seen, helping trend forecasters know what their target market needs and wants. Knowing the needs of consumers will increase fashion companies' sales and profits. Through research and studying the consumers' lives the needs of the customer can be obtained and help fashion brands know what trends the consumers are ready for.


Symbolic consumption

Consumption is driven not only by need, the symbolic meaning for consumers is also a factor. Consumers engaging in symbolic consumption may develop a sense of self over an extended period of time as various objects are collected as part of the process of establishing their identity and, when the symbolic meaning is shared in a social group, to communicate their identity to others. For teenagers, consumption plays a role in distinguishing the child self from the adult. Researchers have found that the fashion choices of teenagers are used for self-expression and also to recognize other teens who wear similar clothes. The symbolic association of clothing items can link individuals' personality and interests, with music as a prominent factor influencing fashion decisions.


Political influences

Political figures have played a central role in the development of fashion, at least since the time of French king
Louis XIV LouisXIV (Louis-Dieudonné; 5 September 16381 September 1715), also known as Louis the Great () or the Sun King (), was King of France from 1643 until his death in 1715. His verified reign of 72 years and 110 days is the List of longest-reign ...
. For example, First Lady
Jacqueline Kennedy Jacqueline Lee Kennedy Onassis ( ; July 28, 1929 – May 19, 1994) was an American writer, book editor, and socialite who served as the first lady of the United States from 1961 to 1963, as the wife of President John F. Kennedy. A popular f ...
was a fashion icon of the early 1960s. Wearing Chanel suits, structural Givenchy shift dresses, and soft color Cassini coats with large buttons, she inspired trends of both elegant formal dressing and classic feminine style. Cultural upheavals have also had an impact on fashion trends. For example, during the 1960s, the U.S. economy was robust, the divorce rate was increasing, and the government approved the
birth control pill The combined oral contraceptive pill (COCP), often referred to as the birth control pill or colloquially as "the pill", is a type of birth control that is designed to be taken orally by women. It is the oral form of combined hormonal contra ...
. These factors inspired the younger generation to rebel against entrenched social norms. The civil rights movement, a struggle for social justice and equal opportunity for Blacks, and the women's liberation movement, seeking equal rights and opportunities and greater personal freedom for women, were in full bloom. In 1964, the leg-baring mini-skirt was introduced and became a white-hot trend. Fashion designers then began to experiment with the shapes of garments: loose sleeveless dresses, micro-minis, flared skirts, and trumpet sleeves. Fluorescent colors, print patterns, bell-bottom jeans, fringed vests, and skirts became ''de rigueur'' outfits of the 1960s. Concern and protest over U.S. involvement in the failing Vietnam War also influenced fashion. Camouflage patterns in military clothing, developed to help military personnel be less visible to enemy forces, seeped into streetwear designs in the 1960s. Camouflage trends have disappeared and resurfaced several times since then, appearing in high fashion iterations in the 1990s. Designers such as Valentino, Dior, and Dolce & Gabbana combined camouflage into their runway and ready-to-wear collections. Today, variations of camouflage, including pastel shades, in every article of clothing or accessory, continue to enjoy popularity.


Technology influences

Today, technology plays a sizable role in society, and technological influences are correspondingly increasing within the realm of fashion.
Wearable technology Wearable technology is any technology that is designed to be used while worn. Common types of wearable technology include smartwatches, fitness trackers, and smartglasses. Wearable electronic devices are often close to or on the surface of the s ...
has become incorporated; for example, clothing constructed with solar panels that charge devices and smart fabrics that enhance wearer comfort by changing color or texture based on environmental changes.
3D printing 3D printing, or additive manufacturing, is the construction of a three-dimensional object from a CAD model or a digital 3D model. It can be done in a variety of processes in which material is deposited, joined or solidified under computer ...
technology has influenced designers such as
Iris van Herpen Iris van Herpen (born June 5, 1984) is a Dutch fashion designer known for fusing technology with traditional haute couture craftsmanship. Van Herpen opened her own label ''Iris van Herpen'' in 2007. In 2011, the Dutch designer became a guest-mem ...
and
Kimberly Ovitz Kimberly Ovitz (born July 10, 1983) is an American fashion designer and founder/creative director of the fashion line ''Kimberly Ovitz''. Early life and education Born and raised in Los Angeles, California, Ovitz demonstrated an early interest i ...
. As the technology evolves, 3D printers will become more accessible to designers and eventually, consumers — these could potentially reshape design and production in the fashion industry entirely. Internet technology, enabling the far reaches of online retailers and social media platforms, has created previously unimaginable ways for trends to be identified, marketed, and sold immediately. Trend-setting styles are easily displayed and communicated online to attract customers. Posts on Instagram or Facebook can quickly increase awareness about new trends in fashion, which subsequently may create high demand for specific items or brands, new "buy now button" technology can link these styles with direct sales.
Machine vision Machine vision is the technology and methods used to provide image, imaging-based automation, automatic inspection and analysis for such applications as automatic inspection, process control, and robot guidance, usually in industry. Machine vision ...
technology has been developed to track how fashions spread through society. The industry can now see the direct correlation on how fashion shows influence street-chic outfits. Effects such as these can now be quantified and provide valuable feedback to fashion houses, designers, and consumers regarding trends.


Environmental impact


Media

Media, including social media platforms, play a crucial role in shaping fashion trends, creating a rapid cycle of trend adoption and obsolescence. For instance, an important part of fashion is
fashion journalism Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about and critique fashion events and trends as well as cultivate and maintain relationships with stylists and designers. F ...
. Editorial critique, guidelines, and commentary can be found on television and in magazines, newspapers, fashion websites, social networks, and
fashion blog Fashion blogs are blogs that cover the fashion industry, clothing, and lifestyle related topics. Definition A fashion blog can cover many topics, such as specific items of clothing and accessories, beauty tips, trends in various apparel mark ...
s. In recent years, fashion blogging and YouTube videos have become a major outlet for spreading trends and fashion tips, creating an online culture of sharing one's style on a website or social media accounts (i.e. Instagram, TikTok, or Twitter). Through these media outlets, readers and viewers all over the world can learn about fashion, making it very accessible. In addition to fashion journalism, another media platform that is important in fashion industry is advertisement. Advertisements provide information to audiences and promote the sales of products and services. The fashion industry uses advertisements to attract consumers and promote its products to generate sales. A few decades ago when technology was still underdeveloped, advertisements heavily relied on radio, magazines, billboards, and newspapers. These days, there are more various ways in advertisements such as television ads, online-based ads using internet websites, and posts, videos, and live streaming in social media platforms.


Fashion in printed media

There are two subsets of print styling: editorial and lifestyle. Editorial styling is the high-fashion styling seen in fashion magazines, and this tends to be more artistic and fashion-forward. Lifestyle styling focuses on a more overtly commercial goal, like a department store advertisement, a website, or an advertisement where fashion is not what's being sold but the models are hired to promote the product in the photo. The dressing practices of the powerful have traditionally been mediated through art and the practices of the courts. The looks of the French court were disseminated through prints from the 16th century on, but gained cohesive design with the development of a centralized court under King
Louis XIV LouisXIV (Louis-Dieudonné; 5 September 16381 September 1715), also known as Louis the Great () or the Sun King (), was King of France from 1643 until his death in 1715. His verified reign of 72 years and 110 days is the List of longest-reign ...
, which produced an identifiable style that took his name. At the beginning of the 20th century, fashion magazines began to include photographs of various fashion designs and became even more influential than in the past. In cities throughout the world these magazines were greatly sought after and had a profound effect on public taste in clothing. Talented illustrators drew exquisite fashion plates for the publications which covered the most recent developments in fashion and beauty. Perhaps the most famous of these magazines was ''
La Gazette du Bon Ton The ''Gazette du Bon Ton'' was a small but influential fashion design, fashion magazine published in France from 1912 to 1925.Davis48 Founded by Lucien Vogel, the short-lived publication reflected the latest developments in fashion, lifestyle an ...
'', which was founded in 1912 by Lucien Vogel and regularly published until 1925 (with the exception of the war years). ''Vogue'', founded in
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
in 1892, has been the longest-lasting and most successful of the hundreds of fashion magazines that have come and gone. Increasing affluence after
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
and, most importantly, the advent of cheap color printing in the 1960s, led to a huge boost in its sales and heavy coverage of fashion in mainstream women's magazines, followed by men's magazines in the 1990s. One such example of ''Vogues popularity is the younger version, ''
Teen Vogue ''Teen Vogue'' is an American progressive online publication, formerly in print, launched in January 2003, as a sister publication to '' Vogue'', targeted at teenage girls and young women. Like ''Vogue'', it included stories about fashion and ...
'', which covers clothing and trends that are targeted more toward the "fashionista on a budget".
Haute couture (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design. The term ''haute couture'' generally refers to a specific type of upper garment common in Europe during the 16th to the ...
designers followed the trend by starting
ready-to-wear Ready-to-wear (RTW)also called ''prêt-à-porter'', or off-the-rack or off-the-peg in casual useis the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a partic ...
and perfume lines which are heavily advertised in the magazines and now dwarf their original couture businesses. A recent development within fashion print media is the rise of text-based and critical magazines which aim to prove that fashion is not superficial, by creating a dialogue between fashion academia and the industry. Examples of this development are: ''Fashion Theory (journal), Fashion Theory'' (1997), ''Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry'' (2008), and ''Vestoj'' (2009).


Fashion in television

Television coverage began in the 1950s with small fashion features. In the 1960s and 1970s, fashion segments on various entertainment shows became more frequent, and by the 1980s, dedicated fashion shows such as ''Fashion Television'' started to appear. ''FashionTV'' was the pioneer in this undertaking and has since grown to become the leader in both Fashion Television and new media channels. The Fashion Industry is beginning to promote their styles through Bloggers on social media's. Vogue specified Chiara Ferragni as "blogger of the moment" due to the rises of followers through her Fashion Blog, that became popular. A few days after the 2010 Fall Fashion Week in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
came to a close, ''The New Islanders Fashion Editor, Genevieve Tax, criticized the fashion industry for running on a seasonal schedule of its own, largely at the expense of real-world consumers. "Because designers release their fall collections in the spring and their spring collections in the fall, fashion magazines such as ''Vogue'' always and only look forward to the upcoming season, promoting parkas come September while issuing reviews on shorts in January", she writes. "Savvy shoppers, consequently, have been conditioned to be extremely, perhaps impractically, farsighted with their buying." The fashion industry has been the subject of numerous films and television shows, including the reality show ''Project Runway'' and the drama series ''Ugly Betty''. Specific fashion brands have been featured in film, not only as product placement opportunities, but as bespoke items that have subsequently led to trends in fashion. Videos in general have been very useful in promoting the fashion industry. This is evident not only from television shows directly spotlighting the fashion industry, but also movies, events and music videos which showcase fashion statements as well as promote specific brands through product placements.


Controversial advertisements in fashion industry


Racism in fashion advertisements

Some fashion advertisements have been accused of racism and led to boycotts from customers. Globally known Swedish fashion brand H&M faced this issue with one of its children's wear advertisements in 2018. A Black child wearing a hoodie with the slogan "coolest monkey in the jungle" was featured in the ad. This immediately led to controversy, as "monkey" is commonly List of ethnic slurs and epithets by ethnicity#African, used as slur against Black people, and caused many customers to boycott the brand. Many people, including celebrities, posted on social media about their resentments towards H&M and refusal to work with and buy its products. H&M issued a statement saying "we apologise to anyone this may have offended", though this too received some criticism for appearing insincere. Another fashion advertisement seen as racist was from Gap Inc., GAP, an American worldwide clothing brand. GAP collaborated with Ellen DeGeneres in 2016 for the advertisement. It features four playful young girls, with a tall White girl leaning with her arm on a shorter Black girl's head. Upon release, some viewers harshly criticized it, claiming it shows an underlying passive racism. A representative from ''The Root (magazine), The Root'' commented that the ad portrays the message that Black people are undervalued and seen as props for White people to look better. Others saw little issue with the ad, and that the controversy was the result of people being Hostile Attribution Bias, oversensitive. GAP replaced the image in the ad and apologized to critics.


Sexism in fashion advertisements

Many fashion brands have published ads that were provocative and sexy to attract customers' attention. British high fashion brand, Jimmy Choo, was blamed for having sexism in its ad which featured a female British model wearing the brand's boots. In this two-minute ad, men whistle at a model, walking on the street with red, sleeveless mini dress. This ad gained much backlash and criticism by the viewers, as it was seen as promoting sexual harassment and other misconduct. Many people showed their dismay through social media posts, leading Jimmy Choo to pull down the ad from social media platforms. French luxury fashion brand Yves Saint Laurent also faced this issue with its print ad shown in Paris in 2017. The ad depicted a female model wearing fishnet tights with roller-skate stilettos reclining with her legs opened in front of the camera. This advertisement brought harsh comments from both viewers and French advertising organization directors for going against the advertising codes related to "respect for decency, dignity and those prohibiting submission, violence or dependence, as well as the use of stereotypes." and additionally said that this ad was causing "mental harm to adolescents." Due to the negative public reaction, the poster was removed from the city.


Public relations and social media

Fashion public relations involves being in touch with a company's audiences and creating strong relationships with them, reaching out to media, and initiating messages that project positive images of the company. Social media plays an important role in modern-day fashion public relations; enabling practitioners to reach a wide range of consumers through various platforms. Building brand awareness and credibility is a key implication of good public relations. In some cases, the hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners. Social media, such as blogs, microblogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations. The interactive nature of these platforms allows practitioners to engage and communicate with the public in real-time, and tailor their clients' brand or campaign messages to the target audience. With blogging platforms such as Instagram, Tumblr, WordPress, Squarespace, and other sharing sites, bloggers have emerged as expert fashion commentators, shaping brands and having a great impact on what is 'on trend'. Women in the fashion public relations industry such as Sweaty Betty PR founder Roxy Jacenko and Oscar de la Renta's PR girl Erika Bearman, have acquired copious followers on their social media sites, by providing a brand identity and a behind the scenes look into the companies they work for. Social media is changing the way practitioners deliver messages, as they are concerned with the media, and also customer relationship building. PR practitioners must provide effective communication among all platforms, in order to engage the fashion public in an industry socially connected via online shopping. Consumers have the ability to share their purchases on their personal social media pages (such as Facebook, Twitter, Instagram, etc.), and if practitioners deliver the brand message effectively and meet the needs of its public, word-of-mouth publicity will be generated and potentially provide a wide reach for the designer and their products.


Fashion and political activism

As fashion concerns people, and signifies social hierarchies, fashion intersects with politics and the social organization of societies. Whereas
haute couture (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design. The term ''haute couture'' generally refers to a specific type of upper garment common in Europe during the 16th to the ...
and Suit, business suits are associated by people in power, also groups aiming to challenge the political order also use clothes to signal their position. The explicit use of fashion as a form of activism, is usually referred to as "fashion activism." There is a complex relationship between fashion and feminism. Some feminists have argued that by participating in feminine fashions women are contributing to maintaining the gender differences which are part of women's oppression. Brownmiller felt that women should reject traditionally feminine dress, focusing on comfort and practicality rather than fashion. Others believe that it is the fashion system itself that is repressive in requiring women to seasonally change their clothes to keep up with trends. Greer has advocated this argument that seasonal changes in dress should be ignored; she argues that women can be liberated by replacing the compulsiveness of fashion with enjoyment of rejecting the norm to create their own personal styling. This rejection of seasonal fashion led to many protests in the 1960s alongside rejection of fashion on socialist, racial and environmental grounds. However, Mosmann has pointed out that the relationship between protesting fashion and creating fashion is dynamic because the language and style used in these protests has then become part of fashion itself. Fashion designers and brands have traditionally kept themselves out of political conflicts, there has been a movement in the industry towards taking more explicit positions across the political spectrum. From maintaining a rather apolitical stance, designers and brands today engage more explicitly in current debates. For example, considering the U.S.'s political climate in the surrounding months of the 2016 United States presidential election, 2016 presidential election, during 2017 fashion weeks in London Fashion Week, London, Milan Fashion Week, Milan, New York Fashion Week, New York, Paris Fashion Week, Paris and São Paulo Fashion Week, São Paulo amongst others, many designers took the opportunity to take political stances leveraging their platforms and influence to reach their customers. This has also led to some controversy over democratic values, as fashion is not always the most inclusive platform for political debate, but a one-way broadcast of top-down messages. When taking an explicit political stance, designers generally favor issues that can be identified in clear language with virtuous undertones. For example, aiming to "amplify a greater message of unity, inclusion, diversity, and feminism in a fashion space", designer Mara Hoffman invited the founders of the ''Women's March on Washington'' to open her show which featured modern silhouettes of utilitarian wear, described by critics as "Made for a modern warrior" and "Clothing for those who still have work to do". Prabal Gurung debuted his collection of T-shirts featuring slogans such as "The Future is Female", "We Will Not Be Silenced", and "Nevertheless She Persisted", with proceeds going to the American Civil Liberties Union, ACLU, Planned Parenthood, and Gurung's own charity, "Shikshya Foundation Nepal". Similarly, ''The Business of Fashion'' launched the ''#TiedTogether'' movement on Social Media, encouraging member of the industry from editors to models, to wear a white bandana advocating for "unity, solidarity, and inclusiveness during fashion week". Fashion may be used to promote a cause, such as to promote healthy behavior, to raise money for a cancer cure, or to raise money for local charities such as the Juvenile Protective Association or a children's hospice. One fashion cause is trashion, which is using trash to make clothes, Jewellery, jewelry, and other fashion items in order to promote awareness of pollution. There are a number of modern trashion artists such as Marina DeBris, Ann Wizer, and Nancy Judd. Other designers have used DIY fashions, in the tradition of the punk movement, to address elitism in the industry to promote more inclusion and diversity.


Anthropological perspective

From an academic lens, the sporting of various fashions has been seen as a form of fashion language, a mode of communication that produced various fashion statements, using a grammar of fashion. This is a perspective promoted in the work of influential French philosopher and semiotician Roland Barthes. Anthropology, the study of culture and of human societies, examines fashion by asking why certain styles are deemed socially appropriate and others are not. From the theory of interactionism, a certain practice or expression is chosen by those in power in a community, and that becomes "the fashion" as defined at a certain time by the people under influence of those in power. If a particular style has a meaning in an already occurring set of beliefs, then that style may have a greater chance of become fashion. According to cultural theorists Ted Polhemus and Lynn Procter, one can describe fashion as adornment, of which there are two types: fashion and anti-fashion. Through the capitalization (disambiguation), capitalization and commoditization of clothing, accessories, and shoes, etc., what once constituted anti-fashion becomes part of fashion as the lines between fashion and anti-fashion are blurred, as expressions that were once outside the changes of fashion are swept along with trends to signify new meanings. Examples range from how elements from ethnic dress becomes part of a trend and appear on catwalks or street cultures, for example how tattoos travel from sailors, laborers and criminals to popular culture. To cultural theorist Malcolm Bernard, fashion and anti-fashion differ as polar opposites. Anti-fashion is fixed and changes little over time, varying depending on the cultural or social group one is associated with or where one lives, but within that group or locality the style changes little. Fashion, in contrast, can change (cultural evolution, evolve) very quickly and is not affiliated with one group or area of the world but spreads throughout the world wherever people can communicate easily with each other. An example of anti-fashion would be ceremonial or otherwise traditional clothing where specific garments and their designs are both reproduced faithfully and with the intent of maintaining a status quo of tradition. This can be seen in the clothing of some kabuki plays, where some character outfits are kept intact from designs of several centuries ago, in some cases retaining the crests of the actors considered to have 'perfected' that role. Anti-fashion is concerned with maintaining the status quo, while fashion is concerned with social mobility. Time is expressed in terms of continuity in anti-fashion, and in terms of change in fashion; fashion has changing modes of adornment, while anti-fashion has fixed modes of adornment. From this theoretical lens, change in fashion is part of the larger industrial system and is structured by the powerful actors in this system to be a deliberate change in style, promoted through the channels influenced by the industry (such as paid advertisements).


Intellectual property

In the fashion industry, intellectual property is not enforced as it is within the film industry and music industry. Robert Glariston, an intellectual property expert, mentioned in a fashion seminar held in LA that "Copyright law regarding clothing is a current hot-button issue in the industry. We often have to draw the line between designers being inspired by a design and those outright stealing it in different places." To take inspiration from others' designs contributes to the fashion industry's ability to establish clothing trends. For the past few years, WGSN (fashion forecaster), WGSN has been a dominant source of fashion news and forecasts in encouraging fashion brands worldwide to be inspired by one another. Enticing consumers to buy clothing by establishing new trends is, some have argued, a key component of the industry's success. Intellectual property rules that interfere with this process of trend-making would, in this view, be counter-productive. On the other hand, it is often argued that the blatant theft of new ideas, unique designs, and design details by larger companies is what often contributes to the failure of many smaller or independent design companies. Since fakes are distinguishable by their poorer quality, there is still a demand for luxury goods, and as only a trademark or logo can be copyrighted, many fashion brands make this one of the most visible aspects of the garment or accessory. In handbags, especially, the designer's brand may be woven into the fabric (or the lining fabric) from which the bag is made, making the brand an intrinsic element of the bag. In 2005, the World Intellectual Property Organization (WIPO) held a conference calling for stricter intellectual property enforcement within the fashion industry to better protect small and medium businesses and promote competitiveness within the textile and clothing industries.INSME announcement
: WIPO-Italy International Symposium, 30 November – 2 December 2005


See also


References


Further reading

*Breward, Christopher, ''The culture of fashion: a new history of fashionable dress'', Manchester: Manchester University Press, 2003, *Cabrera, Ana, and Lesley Miller. "Genio y Figura. La influencia de la cultura española en la moda." Fashion Theory: The Journal of Dress, Body & Culture 13.1 (2009): 103–110 *Cumming, Valerie: ''Understanding Fashion History'', Costume & Fashion Press, 2004, *Davis, F. (1989). Of maids' uniforms and blue jeans: The drama of status ambivalences in clothing and fashion. Qualitative Sociology, 12(4), 337–355. *Hollander, Anne, ''Seeing through clothes'', Berkeley: University of California Press, 1993, * *Hollander, Anne, ''Sex and suits: the evolution of modern dress'', New York: Knopf, 1994, *Hollander, Anne, ''Feeding the eye: essays'', New York: Farrar, Straus, and Giroux, 1999, *Hollander, Anne, ''Fabric of vision: dress and drapery in painting'', London: National Gallery, 2002, *Kawamura, Yuniya, ''Fashion-ology: an introduction to Fashion Studies'', Oxford and New York: Berg, 2005, *Lipovetsky, Gilles (translated by Catherine Porter), ''The empire of fashion: dressing modern democracy'', Woodstock: Princeton University Press, 2002, *McDermott, Kathleen, ''Style for all: why fashion, invented by kings, now belongs to all of us (An illustrated history)'', 2010, – Many hand-drawn color illustrations, extensive annotated bibliography and reading guide *Perrot, Philippe (translated by Richard Bienvenu), ''Fashioning the bourgeoisie: a history of clothing in the nineteenth century'', Princeton NJ: Princeton University Press, 1994, *Steele, Valerie, ''Paris fashion: a cultural history'', (2. ed., rev. and updated), Oxford: Berg, 1998, *Steele, Valerie, ''Fifty years of fashion: new look to now'', New Haven: Yale University Press, 2000, *Steele, Valerie, ''Encyclopedia of clothing and fashion'', Detroit: Thomson Gale, 2005 *


External links

* * * {{Authority control Fashion, Fashion aesthetics Concepts in aesthetics Cultural trends History of clothing History of jewellery