''Modern Drunkard'' is a glossy color

periodical Periodical literature (singularly called a periodical publication or simply a periodical) consists of Publication, published works that appear in new releases on a regular schedule (''issues'' or ''numbers'', often numerically divided into annu ...

humorously promoting the lifestyle of the "functional

alcoholic Alcoholism is the continued drinking of alcohol despite it causing problems. Some definitions require evidence of dependence and withdrawal. Problematic use of alcohol has been mentioned in the earliest historical records. The World Hea ...

History

Frank Kelly Rich founded ''Modern Drunkard'' in 1996. The first issue was 16 photocopied pages with made-up ads; in 2006 its circulation was about 35,000. The magazine runs advertisements from bars in Denver,

Minneapolis Minneapolis is a city in Hennepin County, Minnesota, United States, and its county seat. With a population of 429,954 as of the 2020 United States census, 2020 census, it is the state's List of cities in Minnesota, most populous city. Locat ...

Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...

and

Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...

as well as companies selling drinking supplies. The print edition is available at newsstands and also free in bars and liquor stores.

Content

Regular features include "Booze in the News", "Post Cards from Skid Row" (featuring poetry written by and/or for the inebriated), "Wino Wisdom", "Alcocomics − Cartoons for the sober challenged", and "You Know You're a Drunkard When..." The magazine also features articles on alcohol's place in history, including such topics as the

Whiskey Rebellion The Whiskey Rebellion (also known as the Whiskey Insurrection) was a violent tax protest in the United States beginning in 1791 and ending in 1794 during the presidency of George Washington. The so-called "whiskey tax" was the first tax impo ...

and President

Franklin D. Roosevelt Franklin Delano Roosevelt (January 30, 1882April 12, 1945), also known as FDR, was the 32nd president of the United States, serving from 1933 until his death in 1945. He is the longest-serving U.S. president, and the only one to have served ...

's love of the

martini Martini may refer to: * Martini (cocktail), a drink made with gin and vermouth, garnished with an olive or a lemon twist * Martini (vermouth), a brand of vermouth * Martini (surname), an Italian surname * Martini (automobile company), a Swiss auto ...

. The magazine frequently runs pieces arguing against MADD's positions, and in August 2004 had an editorial on the shrinking

proof Proof most often refers to: * Proof (truth), argument or sufficient evidence for the truth of a proposition * Alcohol proof, a measure of an alcoholic drink's strength Proof may also refer to: Mathematics and formal logic * Formal proof, a co ...

of a bottle of

Jack Daniel's Jack Daniel's is a brand of Tennessee whiskey produced at Jack Daniel Distillery in Lynchburg, Tennessee, which has been owned by the Brown–Forman Corporation since 1956. Packaged in square bottles, Jack Daniel's "Black Label" Tennessee wh ...

Online content

The magazine's website sells paraphernalia bearing its logo and/or phrases related to the magazine itself and to the liberal consumption of alcohol. The Modern Drunkard IRC chatroom is an active communication channel along with the official forums.

Style

The magazine's artistic style is reminiscent of popular 1950s " men's action"

pulp Pulp may refer to: * Pulp (fruit), the inner flesh of fruit * Pulp (band), an English rock band Engineering * Pulp (paper), the fibrous material used to make paper * Dissolving pulp, highly purified cellulose used in fibre and film manufacture ...

periodicals, with artwork depicting tough, lantern-jawed men and sultry, buxom women. ''Modern Drunkard''s

standard Standard may refer to: Symbols * Colours, standards and guidons, kinds of military signs * Standard (emblem), a type of a large symbol or emblem used for identification Norms, conventions or requirements * Standard (metrology), an object ...

features a martini glass with an olive above two crossed swords. Three letters, M, D and M, appear on the flag and stand for "Modern Drunkard Magazine."

Staff

Rich, the magazine's creator, is also listed as the publisher/editor. Staff are allowed to drink (and smoke) on the job and are provided with a bar and a fridge containing beer.

Conventions

''Modern Drunkard Magazine'' held its first convention for readers and staff in 2004. It became an annual event, advertised as "The best time you'll never remember" and "Say it loud, say it plowed".

Notes

External links

* {{Official website, http://www.drunkard.com/ Lifestyle magazines published in the United States Mass media in Denver Magazines published in Colorado Drinking culture Bimonthly magazines published in the United States Magazines established in 1996 Satirical magazines published in the United States Food and drink magazines published in the United States