Modelinia is a cross-platform media brand founded by Desiree Gruber and Liane Mullin in 2009 to provide an access point for in-depth coverage of the life and work of the contemporary

Supermodel A supermodel, also spelled super-model or super model, is a highly paid fashion model who usually has a worldwide reputation and often a background in '' haute couture'' and commercial modeling. The term ''supermodel'' became prominent in the ...

Content

Modelinia features breaking news stories, interviews with top models and promising up-and-comers and coverage of fashion shows like the

Victoria's Secret Fashion Show The Victoria's Secret Fashion Show was an annual promotional event sponsored by and featuring Victoria's Secret, a brand of lingerie. From 1995 to 2018, Victoria's Secret used the show to market its goods in high-profile settings. Models under ...

and the international

Fashion Week A fashion week is a fashion industry event, lasting approximately one week, where fashion designers, brands or "houses" display their latest collections in runway fashion shows to buyers and the media. These events influence the upcoming fashion ...

s taking place in New York City,

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

Milan Milan ( , , Lombard language, Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the List of cities in Italy, second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 ...

and Paris. The site was one of the first to report which models were walking in the Victoria's Secret Fashion Show in 2009. Modelinia has also secured exclusive access to fashion's top models, as guest writers for the blog have included supermodel Paulina Porizkova and Jessica Perez.

Heidi Klum Heidi Klum (; born 1 June 1973) is a German-American model, television host, producer, and businesswoman. She appeared on the cover of the '' Sports Illustrated Swimsuit Issue'' in 1998 and was the first German model to become a Victoria's Secr ...

and since 2013 Lou Elaine Heather and Lena Gercke also famous German models also gave an exclusive quote to the site when she announced her departure from

Victoria's Secret Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest r ...

Fashion Week Coverage

New York City

With an extensive network of fashion industry contacts, Modelinia's coverage of the 6 New York Fashion Weeks that have occurred since the site's inception in 2009 has provided visitors with exclusive print and video content as well as interviews and blog coverage of the semi-annual U.S. fashion summit. To coincide with the site's official launch during February Fashion Week 2009, Modelinia published a limited edition MODELINIA Magazine to build brand visibility.

Social Media Platforms

During September Fashion Week 2010,

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

partnered with Modelinia to provide coverage on the social media company's official hub page. That same year, Modelinia also broadcast a 30-minute TV show on New York's

Public-access television Public-access television is traditionally a form of non-commercial mass media where the general public can create content television programming which is narrowcast through cable television specialty channels. Public-access television was cre ...

cable TV Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with bro ...

, NYCTV 25 called "MODELINIA Fashion Week TV." The show was also made available to viewers on online video service

Hulu Hulu () is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television seri ...

New Media Integration

Modelinia timed the release of thei
iPhone app
to coincide with New York Fashion Week in September, 2011. The app provides a mobile interface for website content, as well as providing a portal for the hosting of live events, contests and giveaways, as well as a fan wall for the discussion of individual models.

Press

Modelinia's coverage has been received in press by outlets including

New York Magazine ''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to ''The New Yorker' ...

Style.com Style.com was a luxury e-commerce website, launched by international media company Condé Nast in September 2016. In June 2017 Style.com was closed and absorbed by online retailer Farfetch.com Before its closure Style.com offered established and e ...

Teen Vogue ''Teen Vogue'' is an American online publication, formerly in print, launched in January 2003, as a sister publication to '' Vogue'', targeted at teenagers. Like ''Vogue'', it included stories about fashion and celebrities. Since 2015, following ...

.com, and

InStyle ''InStyle'' was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith. In February 2022, it was announced that InStyle would cease print publications and move to a digital-only f ...

.com. During September Fashion Week 2011, Modelinia was featured on the Today Show on

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters ...

References

{{Reflist Fashion websites Internet properties established in 2009 American blogs