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Founded in 2010 by Lauren Santo Domingo and Ãslaug Magnúsdóttir, Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers, immediately after their runway show. The concept, which was conceived of by Magnusdottir in 2009, gives "women the power to choose from the full collection".
Moda Operandi hosts online trunk shows that let customers secure runway fashion months in advance by placing a 50-percent deposit. The site offers access to designer pieces that might not become available in traditional luxury retail stores.
On May 2, 2013, the company launched a punk-inspired collection from designers including Givenchy, Balmain, Vivienne Westwood, and Dolce & Gabbana. In 2013, Ãslaug Magnúsdóttir left the company after an alleged falling out. In 2019, Ganesh Srivats, a former
The Business of Fashion
, 18 May 2022.
Moda Operandi
Online retailers of the United States {{commerce-website-stub
Founded in 2010 by Lauren Santo Domingo and Ãslaug Magnúsdóttir, Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers, immediately after their runway show. The concept, which was conceived of by Magnusdottir in 2009, gives "women the power to choose from the full collection".
Moda Operandi hosts online trunk shows that let customers secure runway fashion months in advance by placing a 50-percent deposit. The site offers access to designer pieces that might not become available in traditional luxury retail stores.
On May 2, 2013, the company launched a punk-inspired collection from designers including Givenchy, Balmain, Vivienne Westwood, and Dolce & Gabbana. In 2013, Ãslaug Magnúsdóttir left the company after an alleged falling out. In 2019, Ganesh Srivats, a former Tesla, Inc.
Tesla, Inc. ( or ) is an American multinational automotive and clean energy company. Headquartered in Austin, Texas, it designs, manufactures and sells battery electric vehicles (BEVs), stationary battery energy storage devices from h ...
sales executive became the CEO of Moda Operandi. Declining sales from COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
caused Moda Operandi to shut down its men's business.
In April, 2022, the company announced a ban on the use of exotic skins in its products.Rachel Deeley, "Burberry Bans Exotic Skins,The Business of Fashion
, 18 May 2022.
References
External links
Moda Operandi
Online retailers of the United States {{commerce-website-stub