Mobileye

Mobileye Global Inc. is a United States- domiciled, Israel-headquartered autonomous driving company. It is developing self-driving technologies and advanced driver-assistance systems (ADAS) including cameras, computer chips, and software. Mobileye was acquired by Intel in 2017 and went public again in 2022.

History

Mobileye was founded in 1999 by Hebrew University professor Amnon Shashua. He evolved his academic research into a vision system that could detect vehicles using a camera and software. It developed into a supplier of automotive safety technologies based on adding "intelligence" to inexpensive cameras for commercialization.

Mobileye established its first research center in 2004. It launched the first generation EyeQ1 processor in 2008. The technology offered driver assistance including automatic emergency braking. One of the first vehicles to use this technology was the fifth-generation BMW 7 Series. Versions of the chip were released in 2010, 2014 and 2018.

In 2013, Mobileye announced the sale of a 25% stake to investors for $400 million, valuing the company at approximately $1.5 billion.

Mobileye went public on the New York Stock Exchange in 2014. It raised $890 million, and became the largest Israeli IPO in U.S. history. By the end of the year, Mobileye's technology had been implemented in 160 car models made by 18 different OEMs.

In 2017, Mobileye unveiled a mathematical model for safe self-driving cars based on research by CEO Amnon Shashua and VP of Technology Shai Shalev-Shwartz. Their study outlined a system called Responsibility-Sensitive Safety (RSS) which redefines fault and caution and could potentially be used to inform insurers and driving laws. Shalev-Shwartz was promoted to CTO in 2019.

In March 2017, Intel announced that it would acquire Mobileye for $15.3 billion — the biggest-ever acquisition of an Israeli tech company at the time. Following the acquisition, Reuters reported that the U.S. Securities and Exchange Commission had charged two Israelis, Ariel Darvasi and Amir Waldman, with insider trading prior to the announcement. Both had connections to Mobileye through the Hebrew University of Jerusalem, where Mobileye's technology was first developed. The public university's (Hebrew University of Jerusalem) scientific community produced at least 11 Mobileye directors and officers The SEC obtained an emergency court order, freezing certain assets of Virginia residents Lawrence F. Cluff, Jr. and Roger E. Shaoul, who allegedly used insider information to make approximately $1 million on the announcement. The SEC's amended complaint alleges that James Shaoul has professional and personal relationships with Mobileye founders. Shaoul allegedly tipped his brother Roger E. Shaoul with nonpublic information. Roger Shaoul allegedly then tipped Lawrence F. Cluff Jr. with nonpublic information about the tender offer, saying his family knew Mobileye's founders and they were recommending that friends and family invest in the company. All of the suspicious trading allegedly occurred in two accounts held in Cluff's name, including an account that had been dormant since 2011 before Cluff purchased Mobileye stock on Jan. 30, 2017. According to the SEC's amended complaint, James Shaoul resides in Israel where Mobileye's principal offices are located. Shaoul is a physician specializing in nonsurgical cosmetic procedures, including botox and laser hair removal. A Mobileye director and his wife have received treatment at Shaoul's clinic. Neither Intel nor Mobileye were accused by the SEC of violating the law.

In October 2018, Mobileye and Volkswagen released plans to commercialize Mobility-as-a-Service (MaaS) in Israel. Mobileye instead began "robotaxi" trials with Nio electric vehicles in Israel in May 2020 due to Volkswagen delays, and unveiled its robotaxi in 2021 at the IAA Mobility show in Munich.

Mobileye demonstrated an autonomous car equipped only with cameras in Jerusalem in January 2020. It later tested the cars in Munich and New York City.

In December 2021, Intel announced its plan to take Mobileye public via in 2022, while maintaining its majority ownership, this time on Nasdaq. In October 2022, Intel offered 5–6% of outstanding shares, raising $861million on 41million shares. This valued Mobileye at around $17billionmore than what Intel had paid in 2017. Intel continued to hold all Class B shares, giving itself an overall 99.4% of voting power.

Partnerships

Mobileye formed partnerships with various automakers. Mobileye launched multiple series productions for LDW on GM Cadillac STS and DTS vehicles, and on BMW 5 and 6 Series vehicles. In 2016, Mobileye and Delphi formed a partnership to develop an autonomous driving system. In early 2017, Mobileye announced a partnership with BMW to integrate Mobileye technology into vehicles going to market in 2018. In 2018, Mobileye announced partnerships with BMW, Nissan and Volkswagen. In 2019, Mobileye and NIO announced that they would partner on the development of AVs for consumer markets in China and other major territories. In July 2020, Mobileye and Ford announced a deal in which Mobileye would supply its EyeQ camera-based gear and software across Ford's global product line. Also in 2020, Mobileye partnered with WILLER29 to launch a robotaxi service in Japan, Taiwan and Southeast Asia and with Geely for ADAS. The same year, Intel announced that it had acquired Moovit, a mobility-as-a-service (MaaS) company, to enhance Mobileye's MaaS offering.

In February 2021, Mobileye, Transdev Autonomous Transport System (ATS) and Lohr Group formed a partnership to develop and deploy autonomous shuttles, and in April Mobileye announced a partnership with Udelv on the company's Transporter electric self-driving delivery vehicle. In 2021, Toyota Motor Corp. selected Mobileye and German supplier ZF to develop and supply ADAS and Mobileye began a partnership with Mahindra.

Porsche

In May 2023, Porsche and Mobileye launched a collaboration to provide Mobileye’s SuperVision™ in future Porsche production models.

Tesla

In August 2015, Tesla Motors announced that it would incorporate Mobileye's technology in Model S cars.Mobileye’s Tech Powers Tesla Model
NoCamels News 23 August 2015 Tesla reportedly did not share its plans with Mobileye, and after the first deadly crash of a self-driving Model S with Autopilot became public in June 2016, Mobileye ended their partnership. The two companies expressed disagreement over what caused the accident, with Shashua claiming that Tesla "was pushing the envelope in terms of safety" and that Autopilot is a "driver assistance system" and not a "driverless system". Mobileye issued a statement that its systems did not recognize a "lateral turn across path".Tesla and Mobileye disagree on lack of emergency braking in deadly Autopilot crash
, on The Verge, July 1, 2016

Technology

EyeQ

The EyeQ system-on-chip (SoC) utilizes a single camera sensor to provide passive/active ADAS features including automatic emergency braking (AEB), adaptive cruise control (ACC), lane keeping assist(LKA), traffic jam assist (TJA) and forward collision warning (FCW). Mobileye's fifth-generation EyeQ supports fully autonomous vehicles. More than 27 automobile manufacturers utilize EyeQ for their assisted-driving technologies.

Road Experience Management (REM)

Mobileye's Road Experience Management, or REM, uses real-time data from Mobileye-equipped vehicles to maintain its 3D maps. The data collected amounts to about 10 kilobytes per kilometer. It is compiled in a map called Mobileye RoadBook that leverages anonymized, crowdsourced data from vehicle cameras for navigation and localization. According to Mobileye, REM had mapped more than 7.5 billion kilometers of roads by January 2021.

Responsibility-Sensitive Safety Model (RSS)

RSS, or the Responsibility-Sensitive Safety Model, is a mathematical safety model first proposed by Mobileye in 2017. RSS models AV decision-making and digitizes the implicit rules of safe driving for AVs to prevent self-driving vehicles from causing accidents. RSS is defined in software.

True Redundancy

True Redundancy is an integrated autonomous driving system that utilizes data streams from 360-surround view cameras, lidar, and radar. This approach adds a lidar/radar subsystem to its computer-vision subsystem for redundancy.

Mobileye SuperVision

SuperVision uses EyeQ5 SoC data from 11 cameras. The system uses cameras only and is designed for hands-off cars. Geely's Zeekr electric vehicle is equipped with Mobileye SuperVision ADAS and began road trials in 2021.

Mobileye Drive

Mobileye Drive is a Level 4 self-driving system. The sensor suite includes 13 cameras, 3 long-range LiDARs, 6 short-range LiDARs and 6 radars. Mobileye Drive was first fitted to vehicles used for ride-hailing services in 2021, with plans for public testing in Germany and Israel in 2022.

Mobileye Chauffeur

Mobileye Chauffeur is a full-featured hands-off/eyes-off (highway)/hands-off/eyes-on street autonomous driving system. As of August 2023, it was planned for initial release on Polestar 4.

Aftermarket

Mobileye's aftermarket vision-based ADAS systems are based on the same core technology as for production models. These systems offer lane departure warning, forward collision warning, headway monitoring and warning, intelligent headlamp control and speed limit indication (tsr). These systems have been integrated with fleet management systems.

Operating system

Mobileye created operating system DXP for autonomous vehicles.

Chips

Comparison

Hardware

Business

It has sales and marketing offices in Midtown, Manhattan, U.S.; Shanghai, China; Tokyo, Japan; and Düsseldorf, Germany.

See also

* Science and technology in Israel
*Economy of Israel
* Start-up Nation
* OrCam device
* Automatic emergency braking
* ADAS
*Self-driving car

References

External links

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{{Intel

Vehicle safety technologies
Automotive electronics
Automotive technology tradenames
Israeli brands
Commercial computer vision systems
Applications of artificial intelligence
Software companies of Israel
Software companies established in 1999
Intelligent transportation systems
Warning systems
Companies based in Jerusalem
Companies formerly listed on the New York Stock Exchange
Companies listed on the Nasdaq
Intel acquisitions
Mergers and acquisitions of Israeli companies
Israeli inventions
2017 mergers and acquisitions
1999 establishments in Israel
2014 initial public offerings
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