mobileStorm is a

SaaS Software as a service (SaaS ) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. SaaS is usually accessed via a web application. Unlike oth ...

based product for multi-channel communications. Businesses use mobileStorm to build a database of customers and gives them the ability to reach people on smart phones via

email Electronic mail (usually shortened to email; alternatively hyphenated e-mail) is a method of transmitting and receiving Digital media, digital messages using electronics, electronic devices over a computer network. It was conceived in the ...

text-message Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile phones, tablet computers, smartwatches, desktops/laptops, or ...

push notification Push technology, also known as server Push, refers to a communication method, where the communication is initiated by a server rather than a client. This approach is different from the "pull" method where the communication is initiated by a client ...

, secure messages to mobile apps and sites, as well as voice and fax broadcast. The communications firm started by Jared Reitzin is based in

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

. To date, the company has sent billions of messages and launched more than a million marketing campaigns. Some of their clients include

Overstock.com Beyond, Inc. (formerly known as Overstock, Inc.) is an American internet retailer, online retailer that owns the "Bed Bath & Beyond" brand except for within Mexico and the "Overstock" brand, and runs online stores named with those brands. The M ...

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...

American Idol ''American Idol'' is an American Music competition, singing competition television series created by Simon Fuller, produced by Fremantle (company), Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It a ...

and

Kaiser Permanente Kaiser Permanente (; KP) is an American integrated delivery system, integrated managed care consortium headquartered in Oakland, California. Founded in 1945 by industrialist Henry J. Kaiser and physician Sidney Garfield, Sidney R. Garfield, the ...

Company history

In 1998, at the age of 19, Reitzin dropped out of college to start a record label called Katalyst Music Group. Within Katalyst, Reitzin started a

technology Technology is the application of Conceptual model, conceptual knowledge to achieve practical goals, especially in a reproducible way. The word ''technology'' can also mean the products resulting from such efforts, including both tangible too ...

division where they built websites for larger labels. Early in the company’s founding, Jonathan Schreiber, an advisor, inspired Reitzin's interest in

mobile technology Mobile technology is the technology used for Cellular network, cellular communication. Mobile technology has evolved rapidly over the past few years. Since the start of this millennium, a standard mobile device has gone from being no more than a s ...

. mobileStorm officially launched in 1999 and incorporated in August 2000. They raised $40,000 initially from friends and family and were entirely self-funded. In 2007, mobileStorm announced an angel round of funding with eonBusiness and opened additional offices in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

and Orange County. The San Francisco branch will focus on new accounts, sales, and customer service. In 2008, mobileStorm was named the email service provider of FreemantleEnterprises, which manages shows like

and

The Price Is Right ''The Price Is Right'' is an American television game show where contestants compete by guessing the prices of merchandise to win cash and prizes. A 1972 revival by Mark Goodson and Bill Todman of their The Price Is Right (1956 American game ...

. mobileStorm’s former products include Stun!, which allowed small to medium-sized businesses to build a database of customers and market to them via text messaging, email, voice and fax, and Bolt, a hosted service designed for large enterprises that deployed marketing, customer service, and transactional messaging programs. The two platforms are currently integrated into "mobileStorm for Marketing."

References

{{reflist, 2 American companies established in 1999 Online companies of the United States Companies based in Los Angeles County, California