Mixx was a user-driven

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...

website that served to help users submit or find content by peers based on interest and location. It combined

social networking A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for a ...

and bookmarking with

web syndication Web syndication is a form of syndication in which content is made available from one website to other sites. Most commonly, websites are made available to provide either summaries or full renditions of a website's recently added content. The term ...

blogging A blog (a Clipping (morphology), truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in Reverse ...

and personalization tools. In December 2011, the service was sold to

Chime.in Chime.in was a social networking service and Web site launched in October 2011, operated and privately owned by UberMedia. Unlike most social networks, Chime.in is organized around subjects instead of people. The website is designed as a place to ...

where the service was eventually shut down.

Details

Mixx enabled customer to control a personalized blend of

web content Web content is the text, visual or audio content that is made available online and user encountered as part of the online usage and experience on websites. It may include text, images, sounds and audio, online videos, among other items placed ...

that includes text-based

articles Article often refers to: * Article (grammar), a grammatical element used to indicate definiteness or indefiniteness * Article (publishing), a piece of nonfictional prose that is an independent part of a publication Article may also refer to: ...

image An image is a visual representation of something. It can be two-dimensional, three-dimensional, or somehow otherwise feed into the visual system to convey information. An image can be an artifact, such as a photograph or other two-dimensio ...

s and

video Video is an Electronics, electronic medium for the recording, copying, playback, broadcasting, and display of moving picture, moving image, visual Media (communication), media. Video was first developed for mechanical television systems, whi ...

s. Users could search and discover media relevant to their interests, and interact with other Mixx users. Mixx partnered with online publishing outlets including

CNN.com CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...

USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virg ...

Reuters Reuters ( ) is a news agency owned by Thomson Reuters Corporation. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide. Reuters is one of the largest news agencies in the world. The agency was est ...

The Los Angeles Times ''The'' () is a grammatical article in English, denoting persons or things that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in ...

and

The Weather Channel The Weather Channel (TWC) is an American pay television channel owned by Weather Group, LLC, a subsidiary of Allen Media Group. The channel's headquarters are in Atlanta, Georgia. Launched on May 2, 1982, the channel broadcasts weather foreca ...

Functionality

Mixx allows users to create their own

personalized Personalization (broadly known as customization) consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improv ...

start page A home page (or homepage) is the main web page of a website. The term may also refer to the start page shown in a web browser when the application first opens. Usually, the home page is located at the root of the website's domain or subdomain. ...

and create their own unique blend of web-based media. Mixx users can influence the flow of incoming media and recommend relevant media to other users within specific categories such as business, sports, and health by submitting, commenting on, and voting for or against stories, photos, and videos that they like or dislike using a democratic voting method.

History

Mixx was founded in 2007 by Chris McGill. The holding company was Recommended Reading, Inc. of McLean, Virginia. In June 2007, Mixx received initial funding from Intersouth Partners of Durham, North Carolina. As of December 6, 2011, Mixx domain redirects to Chime.in. At that time Chime.in provided a similar experience as Mixx.com once did. As of July 30, 2014, Chime.in has since ceased services. Chime.in now recommends the developer's Twitter client applications.Mixx is now Chime.In
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References and notes

{{Reflist, 2

External links

archived website
American social networking websites