Mixpo is an advertising software company, which provides software that allows companies and agencies to execute

multi-screen video In the fields of broadcasting and content delivery, multiscreen video describes video content that is transformed into multiple formats, bit rates and resolutions for display on devices such as televisions, mobile phones, tablet computer, tablets ...

advertisement campaigns. The company’s services include software that allows clients to create online video ads and VideoVerify, a tool meant to identify fraudulent web publishers who inflate online ad numbers through the use of

bots The British Overseas Territories (BOTs) or alternatively referred to as the United Kingdom Overseas Territories (UKOTs) are the fourteen dependent territory, territories with a constitutional and historical link with the United Kingdom that, ...

. Mixpo launched in 2007 and is headquartered in

Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...

Washington Washington most commonly refers to: * George Washington (1732–1799), the first president of the United States * Washington (state), a state in the Pacific Northwest of the United States * Washington, D.C., the capital of the United States ** A ...

. The company was one of America’s most promising in 2013 according to ''

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

''. Mixpo was acquired by Netsertive in August 2017.

History

Mixpo began as PiXPO, a Victoria,

British Columbia British Columbia is the westernmost Provinces and territories of Canada, province of Canada. Situated in the Pacific Northwest between the Pacific Ocean and the Rocky Mountains, the province has a diverse geography, with rugged landscapes that ...

-based company that helped consumers set up online video broadcast sites. PiXPO was funded by $6.5 million in

venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...

provided by

Madrona Venture Group Madrona Venture Group is an American venture capital firm, founded in 1995 and based in Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a populat ...

, Yaletown Venture Partners, Growthworks Capital Ltd and others. Mixpo president and CEO Anupam Gupta joined the company in 2006. Prior to joining Mixpo, Gupta worked as an executive at

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

. Mixpo launched in January 2007 with products designed to make it easier for small businesses to post multimedia online. By 2008, Mixpo expanded to include analytic and video editing tools, which broadened its user base to include ad agencies, publishers and larger businesses. In 2011, Mixpo introduced SmartVideo, a tool that allows users to create videos in both

Adobe Flash Adobe Flash (formerly Macromedia Flash and FutureSplash) is a mostly discontinuedAlthough it is discontinued by Adobe Inc., for the Chinese market it is developed by Zhongcheng and for the international enterprise market it is developed by Ha ...

and

HTML5 HTML5 (Hypertext Markup Language 5) is a markup language used for structuring and presenting hypertext documents on the World Wide Web. It was the fifth and final major HTML version that is now a retired World Wide Web Consortium (W3C) recommend ...

. The tool also identifies the type of device an end user is using, which ensures that end-users only receive Flash video on devices that support Flash. Mixpo contributed to Video Player Ad-Serving Interface Definition (VPAID) 2.0, a video format that seeks to standardize online video and provide a common interface between video players and ad units. VPAID 2.0 was developed under the auspices of the

Interactive Advertising Bureau The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of t ...

. In 2013, Mixpo collaborated with

Discovery Communications Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1982, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Cha ...

to launch the first VPAID 2.0-enabled video ad campaign. Mixpo released a suite of tools that allow syndication across

social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

platforms in 2013. The service allows users to push ads and content across social media. Charlie Tillinghast joined Mixpo as President and CEO in 2014. Prior to joining Mixpo, Tillinghast was President and CEO of MSNBC, a joint venture between Microsoft and NBC News, where he led the company for over a decade until it was acquired by NBC News in 2012. Tillinghast served on Mixpo's board of directors for one year prior to becoming the company's CEO. Mixpo was acquired by Netsertive in August 2017.

References

{{Reflist, 2 Technology companies established in 2007 Companies based in Seattle

History

See also

References