Mixbook, a #1 rated photo book brand, based in
Redwood City, California
Redwood City is a city on the San Francisco Peninsula in the San Francisco Bay Area, Bay Area of Northern California, approximately south of San Francisco and northwest of San Jose, California, San Jose. The city's population was 84,292 accor ...
, offers a large selection of design choices to create personal stories through customizable photo books, cards, calendars and home decor.
Mixbook Studio, the company's suite of storytelling tools, along with its mobile app, leverages machine learning technology and AI-powered recommendations, to turn photos into personal stories and keepsakes.
History
Co-founded in 2006 by Andrew Laffoon and Aryk Grosz, the company was initially created to assist high school groups and students in crafting personal yearbooks. The company launched its photo book editor tool in 2009 providing consumers the means to design fully customizable photo books. In 2010, Mixbook added calendars and photo cards to its product line.
In 2011, Mixbook expanded its reach and revenue fourfold, acquiring Scrapblog and raising $10M from Level Equity. In 2012, Mixbook released new features to its photo book editor tool, enabling users to customize with
Instagram
Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
photos. It also released a photo book app called Mosaic, which allowed users to build a book with photos found on their mobile device.
In 2013 the company launched another photo book service called Montage, which offered a web-based interface, powered by image recognition technology.
Notably, Mixbook has forged partnerships with brands like
Martha Stewart
Martha Helen Stewart (, ; born August 3, 1941) is an American retail business woman, writer, and television personality. As the founder of Martha Stewart Living Omnimedia, focusing on home and hospitality, she gained success through a variety ...
, Crayola, Hallmark and PetSmart, contributing to its reputation as a trusted platform for creating personalized products.
Awards and recognition
* #43, America's Most Promising Companies,
Forbes
''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
* #176 on Inc 500, Inc Magazine
* "Second fastest growing company in Silicon Valley", Silicon Valley Business Journal
* Best Photo Book Service, Tom's Guide
* Best Overall Photo Book Service, WSJ.com
* The Best PHoto Book Service, NYtimes Wirecutter
* Editor's Choice Best Photo Book, Top Ten Reviews
Since its inception, Mixbook has been named “the best photo book service” by Tom's Guide, and the title of “best overall photo book service” by WSJ's The Buy Side.
Acquisitions
* WedPics, acquired in 2017.
* Scrapblog, acquired in 2011 - Scrapblog had raised $11.5M from Steamboat Ventures and Longworth Venture Partners, Disney's venture capital arm
* Citrify
* Yobongo, acquired in 2012 - Yobongo had raised $1.35 million from True Ventures,
Freestyle Capital
Freestyle Capital is an early-stage venture capital firm based in San Francisco, California.Yuliya Chernova"Seed Investor Freestyle Capital Churning Out Exits,"''The Wall Street Journal'', December 31, 2014. General Partners Dave Samuel and Jenny ...
, Mitch Kapor and others. The Yobongo team helped develop Mixbook's mobile app, Mosaic.
References
{{reflist
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Photo software
2006 establishments in California
Companies based in Palo Alto, California