Mix (formerly Mix FM, stylised as mix on radio) is a Malaysian national radio station managed by
Astro Radio
Astro Radio Sdn Bhd (formerly known as Airtime Management and Programming or simply AMP Radio Networks) is a Malaysian radio network company which operates radio broadcasting services and more since 1996. It is a wholly owned subsidiary of As ...
, a subsidiary of
Astro Malaysia Holdings Berhad. The station plays adult contemporary music from the 90s and now, targeting listeners between the ages of 25 and 39. In 2015, as according to
Nielsen RAM Survey Wave #2, Mix FM recorded an average weekly audience of 245,000.
History
Mix, alongside sister channels Hitz and Lite, was among the first privately owned English language radio stations to be broadcast in Malaysia, having launched into the airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. The country had only one English language radio station before this, which was the government-owned
Radio Malaysia Channel 4.
Originally, the radio station mainly focused on
1980s music in its fare.
On January 1, 2018, the station (along with 10 other radio stations) dropped the suffix "FM" from its brand name as part of the Astro Radio’s major rebranding project to focus on digital platform.
A new logo was also unveiled.
Beginning August 2021, MIX changed its
radio jingles
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually ...
/
sweepers on the radio to "Mix FM" (along with its sister stations,
Hitz
''Hitz'' is an American sitcom that aired on UPN from August 26 until November 11, 1997. The series follows two record industry executives (Rick Gomez and Claude Brooks) and their boss (Andrew Dice Clay) at Hitower Records in Los Angeles.
Cast
...
and
Lite).
Frequency
The station is also available on the
Astro satellite TV service through channel 855.
^ Mix FM 91.0 MHz was unavailable in Balik Pulau and Teluk Kumbar due to adjacent channel interference from RTM Mutiara FM 90.9 MHz Bukit Genting which covers the locations, but Mix can be tuned via FM 91.3 MHz from Bukit Larut in Balik Pulau and Teluk Kumbar alternatively.
Gallery
Mix FM (Malaysia).png, Previous logo.
References
External links
*
Mix FM listening online on Radio Malaysia.net
{{coord missing, Malaysia
1997 establishments in Malaysia
Adult contemporary radio stations
Astro Malaysia Holdings
Radio stations established in 1997
Radio stations in Malaysia