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''Mixmag'' is a British
electronic dance Electronic dance music (EDM), also referred to as dance music or club music, is a broad range of percussive electronic music genres originally made for nightclubs, raves, and List of electronic dance music festivals, festivals. It is generally ...
and clubbing magazine published in London. Launched in 1983 as a print magazine, it has branched into dance events, including festivals and club nights.


History

The first issue of ''Mixmag'' was printed on 1 February 1983 as a 16-page black-and-white magazine published by Disco Mix Club, a DJ mailout service. The first cover featured American music group Shalamar. When
house music House is a genre of electronic dance music characterized by a repetitive Four on the floor (music), four-on-the-floor beat and a typical tempo of 115–130 beats per minute. It was created by DJs and music producers from Chicago's underground ...
began in the 1980s, editor and DJ Dave Seaman turned the magazine from a newsletter for DJs into a magazine covering all dance music and club culture. ''Mixmag'', in association with its original publishing company, DMC Publishing, released a series of CDs under the "Mixmag Live" heading. The magazine, which reached a circulation of up to 70,000 copies, was later sold to
EMAP Ascential (formerly EMAP) was a British-headquartered global company, specialising in events, intelligence and advisory services for the marketing and financial technology industries. It was listed on the London Stock Exchange until it was ac ...
Ltd. in the mid-1990s. In 1996, an American version titled ''Mixmag USA'' was launched. It was renamed Mixer after the UK edition of Mixmag was sold to EMAP. It ceased publication altogether in 2003. After a fall in sales in 2003, ''Mixmag'' was acquired by Development Hell, in 2005. In 2007, Nick DeCosemo became editor. Duncan Dick became editor in April 2015. Patrick Hinton became editor in August 2022. In 2012, ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' collaborated with ''Mixmag'' on a survey of British drug-taking habits. The magazine ended its print edition in April 2020 during the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, and as of 2025 is now online only. ''Mixmag'' is owned by Wasted Talent Ltd, a company which changed its name from Mixmag Media Ltd in May 2017.


References


External links

* * {{British contemporary music magazines 1983 establishments in the United Kingdom Bi-monthly magazines published in the United Kingdom Monthly magazines published in the United Kingdom Music magazines published in the United Kingdom Dance music magazines Dance music magazines published in England English-language magazines Magazines published in London Magazines established in 1983 Media and communications in the London Borough of Islington