Miss Tourism World is an annual international
beauty pageant
A beauty pageant is a competition in which the contestants are judged and ranked based on various physical and mental attributes. Per its name, beauty pageants traditionally focus on judging the contestants' physical attractiveness, sometimes sol ...
with two distinct organizations, one established in
Great Britain
Great Britain is an island in the North Atlantic Ocean off the north-west coast of continental Europe, consisting of the countries England, Scotland, and Wales. With an area of , it is the largest of the British Isles, the List of European ...
in 1991 and another founded in
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
in 2009.
The current titleholder of Miss Tourism World 2022, a Great Britain-based pageant, is Erina Hanawa from
Japan
Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
, who was crowned on December 10, 2022, in
Ho Chi Minh City
Ho Chi Minh City (HCMC) ('','' TP.HCM; ), commonly known as Saigon (; ), is the most populous city in Vietnam with a population of around 14 million in 2025.
The city's geography is defined by rivers and canals, of which the largest is Saigo ...
, Vietnam.
The current titleholder of Miss Tourism World 2024, a China-based pageant, is Isabelle Queiroz Bartoli from
Brazil
Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
. She was crowned in
Guangdong
) means "wide" or "vast", and has been associated with the region since the creation of Guang Prefecture in AD 226. The name "''Guang''" ultimately came from Guangxin ( zh, labels=no, first=t, t= , s=广信), an outpost established in Han dynasty ...
, China.
History
Based in Great Britain
Miss Tourism World was initially established as an international beauty pageant in 1991 in
Great Britain
Great Britain is an island in the North Atlantic Ocean off the north-west coast of continental Europe, consisting of the countries England, Scotland, and Wales. With an area of , it is the largest of the British Isles, the List of European ...
. The organization was acquired by Mr. David Singh in 2008. Due to various factors, the pageant was not held in the following years: 1993, 1996, 1998–1999, 2004, 2006, 2008–2011, 2016–2017, and 2020–2021.
During the most recent edition of MTW, Erina Hanawa from
Japan
Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
was crowned Miss Tourism World 2022 on December 10 in
Vĩnh Phúc province
Vĩnh Phúc was a former province in the Red River Delta of northern Vietnam.
Administrative divisions
Vĩnh Phúc is subdivided into 8 district-level sub-divisions:
* 7 districts:
** Sông Lô
** Bình Xuyên
** Lập Thạch
** Tam Đả ...
,
Vietnam
Vietnam, officially the Socialist Republic of Vietnam (SRV), is a country at the eastern edge of mainland Southeast Asia, with an area of about and a population of over 100 million, making it the world's List of countries and depende ...
. This makes her the second Japanese woman to win the title.
Based in China
In 2009, the Miss Tourism Queen International pageant was established in
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
. Over the years, it has undergone several name changes, including Miss Tourism Queen of the Year International (2011–2010), Miss City Tourism Champion (2016), Miss Tourism World - Global (2017–2019, 2023), and Miss Tourism World - Intercontinental (2019).
The most recent competition, Miss Tourism World - Global 2023, was held in
Quanzhou
Quanzhou is a prefecture-level city, prefecture-level port city on the north bank of the Jin River, beside the Taiwan Strait in southern Fujian, China, People's Republic of China. It is Fujian's largest most populous metropolitan region, wi ...
,
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
, on December 22. The title of Miss Tourism World - Global 2023 was awarded to Karolína Gorylová from the
Czech Republic
The Czech Republic, also known as Czechia, and historically known as Bohemia, is a landlocked country in Central Europe. The country is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the south ...
.
Background
Miss Tourism and the Miss Tourism World Tour hold annual competitions to promote global tourism. The Miss Tourism World Organization brings together contestants and titleholders from various countries in a selected host nation to participate in Miss Tourism World, a well-established pageant centred on tourism. Contestants produce tourism videos, showcased during the final event, to spotlight destinations and encourage tourism.
The Miss Tourism World Organization's primary goal is to promote tourism through its participants. It offers international visibility for the host country, aiming to attract tourists, boost foreign revenue, and support local communities by presenting the country as a travel destination.
Format
The Miss Tourism World pageant includes titles such as Miss Tourism World Africa, Asia, Americas, Europe, and Oceania. These continental titles provide a platform for host countries to present their cultural and tourism concepts to a broader audience, including the youth.
Contestants participate in segments such as evening gown, swimsuit, and national costume presentations. The Miss Tourism World pageant has been hosted across four continents, allowing participants to compete for both the overall title and their respective continental crowns. The national costume segment is mandatory, with the Best National Costume Award presented to one contestant during the finale.
Titleholders
Countries by number of wins
List of runners-up
Based in Great Britain
Based in China
See also
*
List of beauty pageants
A beauty pageant or ''beauty contest'' is a competition that has traditionally focused on judging and ranking the Physical attractiveness, physical attributes of contestants. Pageants have now evolved to include other criteria, such as Personali ...
References
{{reflist
External links
MTW UK Official websiteMTW UK another websiteMTW China Official website
Beauty pageants in China
Beauty pageants in the United Kingdom
Continental beauty pageants
Recurring events established in 1991
Recurring events established in 2009
Beauty pageants