The Miss Sweden or Miss Universe Sweden (), is the title of the Swedish

beauty pageant A beauty pageant is a competition in which the contestants are judged and ranked based on various physical and mental attributes. Per its name, beauty pageants traditionally focus on judging the contestants' physical attractiveness, sometimes sol ...

, qualifying delegates to the

Miss Universe Miss Universe is an annual international major beauty pageant that is run by a Thailand and Mexican-based Miss Universe Organization.Natalie Tadena (July 2, 2015"Donald Trump's Miss USA Pageant Lands on Reelz Cable Channel". ''The Wall Stree ...

competition. In 2009 the pageant renamed as Miss Universe Sweden and the first national final was held on 6 June 2009, the

National Day of Sweden National Day of Sweden ( ) is the National Day of Sweden, observed annually as a public holiday on 6 June. Prior to 1983, the day was celebrated only as the Swedish Flag Day (). It was officially named the Swedish National Day by the parliame ...

. Among the judges were Yvonne Ryding, Miss Universe 1984. The pageant is a late branch of the Miss Sweden contest. The director of the contest is Joakim Granberg of the Starworld Entertainment Corporation.

History

Miss Sweden which ran from 1949 to 2003, introduced by the female magazine '' VeckoRevyn'' and later operated by production company Strix in partnership with MTG. The competition qualified delegates to the global contest

. The event was founded by Bonnier Media Group in 1948; the franchise was held from 1949 until 1999 by the magazine ''VeckoRevyn'', and from 2000 to 2004 by the production company Strix. The first Miss Sweden pageant was won by Kerstin Ringberg. Through the years, many of the contestants went on to notable careers in music, acting and modelling, both domestically and internationally, including Anita Ekberg, Mary Stävin, Lena Olin, Jessica Folcker and Victoria Silvstedt. Franchise holder between 2001 and 2004 were Strix Productions and . The event was cancelled after 2004, due to harassment by feminist organizations of the organizers, Strix. Between 2006 and 2009 Nya Fröken Sverige built for a new era in Sweden. The winner was sent to Miss Universe. The franchise holder moved to Miss Universe Sweden which is called as Miss Sweden in modern era since 2009. Beginning in 2012, three winners and two runners-up are selected. The ''Miss Universe Sweden'' competes in Miss Universe, the ''Miss International Sweden'' goes to compete in Miss International and the ''Miss Earth Sweden'' vies in Miss Earth.

Notable winners

* Hillevi Rombin, lived in

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

Format

The year of 1992 was the first time the pageant was broadcast. The promoters were a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

channel alongside a magazine released for females. The readers picked their favourites and the winner was chosen among a panel of judges. The

pageant was shown on

Swedish television Sveriges Television AB ("Sweden's Television aktiebolag, Stock Company"), shortened to SVT (), is the Sweden, Swedish national public broadcasting, public television broadcaster, funded by a public service tax on personal income set by the Riksd ...

for the first time ever a few months later. In 2001, winners were picked via a telephone poll. There was still an acting jury, giving suggestions over whom they might believe be potential for the Miss Universe pageant. The last winner was crowned in early 2004, with the winner being Katarina Wigander, and she was crowned by '' Moore! Magazine''.

Titleholders

Titleholders under Miss Sweden org.

Miss Universe Sweden

::''The winner of Miss Sweden represents her country at the

. On occasion, when the winner does not qualify (due to age) for either contest, a runner-up is sent. Before renamed as Miss Universe Sweden, the Miss Sweden (Fröken Sverige) will be sending the winner at the

pageant.''

Miss International Sweden

::''Miss International Sweden is a beauty pageant for Swedish females where the winner is sent to represent Sweden at the Miss International. In 2011, the second title of Miss Universe Sweden pageant will be awarding as the Miss International Sweden. On occasion, when the winner does not qualify (due to age) for either contest, a runner-up is sent. Before running under Miss Universe Sweden Organization the Miss International Sweden will be selecting by Årent Runt in 1960–1994 and Fashion For Integration in 2000–2008.''

Miss Supranational Sweden

References

External links

* {{Miss Supranational countries and territories

Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...

Beauty pageants in Sweden Recurring events established in 1949 Recurring events disestablished in 2004 Honorary titles of Sweden Swedish awards Miss Sweden