Miss Maud is a hospitality group based in

Perth Perth () is the list of Australian capital cities, capital city of Western Australia. It is the list of cities in Australia by population, fourth-most-populous city in Australia, with a population of over 2.3 million within Greater Perth . The ...

, Western Australia, and comprised sixteen Miss Maud pastry houses (cafés), one Cafe Stockholm-branded outlet, and a catering service, all located in Western Australia. The company also formerly owned a 52-room boutique hotel and restaurant in the

Perth CBD Perth () is the capital city of Western Australia. It is the fourth-most-populous city in Australia, with a population of over 2.3 million within Greater Perth . The world's most isolated major city by certain criteria, Perth is part of the ...

, and briefly expanded into

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

in 2003. The company employs over 500 staff. Their baristas and hospitality staff receive training at an internal training school, the Miss Maud Academy.

History

The business was founded in 1971 by Maud Edmiston, a Swedish immigrant, who opened a small Swedish-style pastry house in City Arcade, Perth to resemble the bakery near her home in

Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...

. In 1973 Edmiston opened the Miss Maud Smörgåsbord Restaurant on the corner of

Pier A pier is a raised structure that rises above a body of water and usually juts out from its shore, typically supported by piling, piles or column, pillars, and provides above-water access to offshore areas. Frequent pier uses include fishing, b ...

and

Murray Murray may refer to: Businesses * Murray (bicycle company), an American bicycle manufacturer * Murray Motor Car Company, an American car manufacturer * Murrays, an Australian bus company * Murray International Trust, a Scottish investment trus ...

Streets. In 1977 the Miss Maud Private Hotel was opened at the same address. In 1979 she applied for the first

al fresco dining Outdoor dining, also known as ''al fresco'' dining or ''dining al fresco'', is the act of eating a meal outside. In temperate climates, al fresco dining is especially popular in the summer months when temperatures and weather are most favorable. ...

area in Perth outside her restaurant in Pier Street. The restaurant has served a number of notable guests, including Queen

Elizabeth II Elizabeth II (Elizabeth Alexandra Mary; 21 April 19268 September 2022) was Queen of the United Kingdom and other Commonwealth realms from 6 February 1952 until Death and state funeral of Elizabeth II, her death in 2022. ...

, King

Carl XVI Gustaf Carl XVI Gustaf (Carl Gustaf Folke Hubertus; born 30 April 1946) is King of Sweden. Having reigned since 1973, he is the longest-reigning monarch in Swedish history. Carl Gustaf was born during the reign of his paternal great-grandfather, K ...

and

Queen Silvia of Sweden Silvia (born Silvia Renate Sommerlath; 23 December 1943) is Queen of Sweden as the wife of King Carl XVI Gustaf. She has held this title since her marriage to Carl XVI Gustaf in 1976. The king and queen have three children: Crown Princess Vict ...

, and former

Prime Ministers A prime minister or chief of cabinet is the head of the cabinet and the leader of the ministers in the executive branch of government, often in a parliamentary or semi-presidential system. A prime minister is not the head of state, but rat ...

Paul Keating Paul John Keating (born 18 January 1944) is an Australian former politician and trade unionist who served as the 24th prime minister of Australia from 1991 to 1996. He held office as the leader of the Labor Party (ALP), having previously ser ...

and

John Howard John Winston Howard (born 26 July 1939) is an Australian former politician who served as the 25th prime minister of Australia from 1996 to 2007. He held office as leader of the Liberal Party of Australia. His eleven-year tenure as prime min ...

. In 1982 an expansion of the business interstate was planned. However, in May 1988 the company went into receivership following an investment into a failed resort development in the south-west of Western Australia, increased interest rates, and the

stock market crash A stock market crash is a sudden dramatic decline of stock prices across a major cross-section of a stock market, resulting in a significant loss of paper wealth. Crashes are driven by panic selling and underlying economic factors. They often fol ...

in October the previous year. In 1989 Edmiston traded her way out of receivership. In 1992 Edmiston was named as " The Bulletin

Qantas Qantas ( ), formally Qantas Airways Limited, is the flag carrier of Australia, and the largest airline by fleet size, international flights, and international destinations in Australia and List of largest airlines in Oceania, Oceania. A foundi ...

Business Woman of the Year", and in 1999 she was awarded the

Order of the Polar Star The Royal Order of the Polar Star (Swedish language, Swedish: ''Kungliga Nordstjärneorden''), sometimes translated as the Royal Order of the North Star, is a Swedish order of chivalry created by Frederick I of Sweden, King Frederick I on 23 F ...

. In 2001 she was recognised as "Western Australian Citizen of the Year – Industry and Commerce", the first and only woman to receive this award. In 2003 Miss Maud opened their first pastry house on the east coast of Australia in the Westfield shopping centre in

Miranda, New South Wales Miranda () is a suburb in southern Sydney, in the state of New South Wales, Australia. The suburb is known as a commercial centre for the southern suburbs. Miranda is 24 kilometres south of the Sydney central business district, in the Sutherla ...

. The venture was short-lived as Edmiston did not like the constant interstate travel. In 2009 Edmiston launched a catering service. In 2013 the company opened their first Cafe Stockholm outlet at

Karrinyup Shopping Centre Karrinyup Shopping Centre is a shopping centre built in 1973 in Karrinyup, Western Australia, Karrinyup, a suburb of Perth, Western Australia, Perth. The centre is one of the largest shopping centres in Western Australia. History Prior to the c ...

; the brand has been described as being more modern than its Miss Maud pastry houses and is aimed towards a younger market. A second Cafe Stockholm outlet at

Westfield Carousel Westfield Carousel is an Australian shopping centre in the Perth suburb of Cannington, Western Australia, Cannington. It is located approximately from the Perth central business district on the Albany Highway and approximately from Cannington ...

was replaced by a second Miss Maud pastry house at the shopping centre in 2021. In 2018 the company sold the Miss Maud Swedish Hotel and Restaurant to fund future expansion of its café business.

References

External links

* {{Food chains in Australia Food and drink companies established in 1971 Restaurant chains in Australia Restaurant franchises Restaurants in Perth, Western Australia

History

See also

References

External links