Miss Latvia (, ''Miss and Mr. Latvia, LLC'') is a national

beauty pageant A beauty pageant is a competition in which the contestants are judged and ranked based on various physical and mental attributes. Per its name, beauty pageants traditionally focus on judging the contestants' physical attractiveness, sometimes sol ...

Latvia Latvia, officially the Republic of Latvia, is a country in the Baltic region of Northern Europe. It is one of the three Baltic states, along with Estonia to the north and Lithuania to the south. It borders Russia to the east and Belarus to t ...

History

The pageant is organized by Agency Miss and Mr Latvia () which is led by

Swiss Swiss most commonly refers to: * the adjectival form of Switzerland * Swiss people Swiss may also refer to: Places * Swiss, Missouri * Swiss, North Carolina * Swiss, West Virginia * Swiss, Wisconsin Other uses * Swiss Café, an old café located ...

-Latvian model and

World Miss University World Miss University is an international beauty contest held annually in Seoul, Korea since 1986, with an average of about 70 contestants every year. The event is to select World Miss University Peace Corp Representatives. This event was organ ...

2004 Jūlija Djadenko-Müggler and Miss Latvia 2005 Kristīne Djadenko. Until 2015 the agency ''Mis Latvija'' was the only official organization entitled to organize the national beauty contests Miss and Mister Latvia, which it did since 1990. The owner and founder ''Mis Latvija'' was Inta Fogele (1957–2016), who had organized the Latvian beauty pageants since 1988, when the inaugural Miss

Riga Riga ( ) is the capital, Primate city, primate, and List of cities and towns in Latvia, largest city of Latvia. Home to 591,882 inhabitants (as of 2025), the city accounts for a third of Latvia's total population. The population of Riga Planni ...

competition took place. In 2015, she agreed to transfer the right to the Miss Latvia brand over to ''Miss and Mr Latvia LLC.'' The government of Latvia partially supported the agency at some point by financing the licenses to Miss and Mister World contests as a way of promoting the image of the country in the world.

Titleholders

Big Four pageants

Representatives to
Miss World Miss World is the oldest existing international beauty pageant. It was created in the United Kingdom by Eric Morley in 1951. Since his death in 2000, Morley's widow, Julia Morley, has co-chaired the pageant. Along with Miss Universe, Mi ...

;Color key

Representatives to
Miss Earth Miss Earth is an annual international major beauty pageant based in the Philippines that advocates for environmental awareness, conservation and social responsibility. Along with Miss World, Miss Universe, and Miss International, it is one ...

Representatives to
Miss International Miss International (''Miss International Beauty'' or ''The International Beauty Pageant'') is a Japan-based international major beauty pageant organized by the International Culture Association. First held in 1960, it is the fourth largest page ...

Representatives to Miss Global Beauty Queen

Notes

References

External links

Official websiteMiss World Latvija
{{Miss International countries and territories

Beauty pageants in Latvia Recurring events established in 1989 Latvian awards