Miro is a game manufacturer in
France
France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
. Its most notable publication is "La Conquête du Monde," the first version of
Risk
In simple terms, risk is the possibility of something bad happening. Risk involves uncertainty about the effects/implications of an activity with respect to something that humans value (such as health, well-being, wealth, property or the environ ...
ever produced.
History
Miro was founded in Paris in 1936 by Fred Mirowitch and Leo J. Frankenthal. The company changed hands in 1950, after which it became the producer of French-language versions of Waddington Ltd. and
Parker Brothers
Parker Brothers (known as Parker outside of North America) was an American toy and game manufacturer which in 1991 became a brand of Hasbro. More than 1,800 games were published under the Parker Brothers name since 1883. It remained family owne ...
games, later becoming a subsidiary of
General Mills
General Mills, Inc. is an American multinational corporation, multinational manufacturer and marketer of branded ultra-processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in ...
. In 1980,
General Mills
General Mills, Inc. is an American multinational corporation, multinational manufacturer and marketer of branded ultra-processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in ...
merged its three toy business in France (Miro Company, Parker Brothers France and
Meccano
Meccano is a brand of construction set created in 1898 by Frank Hornby in Liverpool, England. The system consists of reusable metal strips, plates, angle girders, wheels, axles and gears, and plastic parts that are connected using nuts and ...
France) forming Miro-Meccano.
In 1985,
General Mills
General Mills, Inc. is an American multinational corporation, multinational manufacturer and marketer of branded ultra-processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in ...
spun off its toy division as Kenner Parker Toys, Inc. Miro-Meccano was renamed Kenner Parker and the
Meccano
Meccano is a brand of construction set created in 1898 by Frank Hornby in Liverpool, England. The system consists of reusable metal strips, plates, angle girders, wheels, axles and gears, and plastic parts that are connected using nuts and ...
brand and its factory in Calais were sold.
In 1987, Tonka purchased Kenner Parker for $555 million, borrowing extensively to fund the acquisition. However, the cost of servicing the debt meant Tonka itself had to find a buyer and it was eventually acquired by Hasbro in 1991.
References
Board game publishing companies
Publishing companies of France
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