Minstrels (chocolate)
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Galaxy Minstrels are
milk chocolate Milk chocolate is a form of solid chocolate containing Chocolate liquor, cocoa, sugar and milk. It is the most consumed types of chocolate, type of chocolate, and is used in a wide diversity of chocolate bar, bars, tablets and other confectione ...
buttons with a hard glazed shell sold in several countries including the United Kingdom, Republic of Ireland, South Africa,
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, Canada and Spain. In line with
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' re-branding, Minstrels were brought under the Galaxy brand and are now sold as "Galaxy Minstrels", referring to the use of Galaxy chocolate in them.


Advertising

They originally had the slogan ''"The chocolates that melt in your mouth, not in your hand"'', featuring in 1980s British advertisements, the same slogan used in the UK for
Treets Treets were a brand of confectionery sold by Mars Limited in the United Kingdom, Italy, France, Germany, Belgium and the Netherlands. The original product consisted of peanuts coated in milk chocolate with an outer shell of dark brown glazed c ...
in the 1960s, and for
M&M's M&M's are color-varied sugar-coated dragée chocolate confectionery by the Mars Wrigley Confectionery division of Mars Inc.. The candy consists of a candy shell surrounding a filling which determines the specific type of M&M's. Each piece has ...
in the UK and US up to the 1990s. A British advertising campaign in July 2008 was accompanied by a new slogan: ''"Sophisticated sharing"''. One of their advertisements featured two women, consuming Minstrels, ostensibly in an upmarket theatre, commenting knowledgeably on their seats and the theatre acoustics, only to be revealed as delighted viewers of a male strip act.Advertisement on tellyads website
. Accessed 2 April 2012


See also

*
Treets Treets were a brand of confectionery sold by Mars Limited in the United Kingdom, Italy, France, Germany, Belgium and the Netherlands. The original product consisted of peanuts coated in milk chocolate with an outer shell of dark brown glazed c ...
another Mars-owned brand of sugar-shelled confectionery that pre-dated Minstrels *
Smarties Smarties are dragée chocolate confectionery. They have been manufactured since 1937, originally by H.I. Rowntree & Company in the United Kingdom, and now by Nestlé. Smarties are oblate spheroids with a minor axis of about and a major axis ...
, a similar brand of chocolate sweets in sugar shells with different colours *
M&M's M&M's are color-varied sugar-coated dragée chocolate confectionery by the Mars Wrigley Confectionery division of Mars Inc.. The candy consists of a candy shell surrounding a filling which determines the specific type of M&M's. Each piece has ...
, a Mars owned brand of sugar-shelled chocolates *
Revels ''Revels'' is a contemporary series of American seasonal stage performances, incorporating singing, dancing, recitals, and theatrics loosely organized around a central theme or narrative. The folk-tradition-based performances started in 1957, w ...
, a Mars-owned brand of chocolate that includes Minstrels


References

British confectionery Mars confectionery brands {{confection-stub