Mimco

The Country Road Group is a middle market clothing retailer with operations in Australia, New Zealand and South Africa. It is a subsidiary of Woolworths South Africa. Its brands include Country Road, Mimco, Trenery, Politix, and Witchery.

History

Country Road was founded in 1974 by Stephen Bennett, initially as a niche women's shirting label. It grew rapidly to become Australia's first lifestyle brand. In 1981, Myer purchased Country Road, before listing it on the Australian Securities Exchange (ASX) in 1987. In 1988, it expanded into homewares and the American market. By 1980 it was selling women's apparel and had products in department stores as well as in ten Country Road stores. In 1984, Country Road began producing menswear, then in 1986, it began producing accessories. Its growth during the 1990s extended in both product range and location, operating over 100 stores at its peak.Our History
Country Road Group

In 1998, Woolworths South Africa acquired a controlling interest in the company. However, Woolworths was unable to take the Country Road private due to Solomon Lew refusing to sell the 11.67 % stake held by his family company Australian Retail Investments.

Country Road was relaunched in July 2004 as a company that has higher volume sales and lower product prices, with its head office in Burnley, Victoria, and the Australian flagship store at Chadstone Shopping Centre.

In 2003, Country Road entered into an exclusive agreement with Myer department stores. Under this agreement, Country Road agreed to sell exclusively to Myer and not to its main rival, David Jones. It also included joint marketing and in-store visual merchandising. This arrangement ended in January 2007 when Country Road became a concession store in David Jones and Myer stores. There were also stores in Boston, Chicago, New York City and other cities in the United States, as recently as 2000 or later, which closed due to weak sales.

In June 2009, Country Road launched Trenery, a new brand aimed at the 40-plus market.

In 2012, Country Road purchased Witchery Group, which include Witchery and Mimco. Having built up an 88% shareholding in the company, Woolworths took full ownership of Country Road in July 2014 when it purchased Solomon Lew's shareholding for $200 million with the company delisted from the ASX.

The Country Road Group acquired menswear chain Politix in October 2016.

In June 2021, the Country Road Group began selling products from its brands on online marketplace The Iconic.

In February 2024, Country Road Group chief supply chain officer Rachid Maliki left the company after allegations of sexual harassment and bullying. Mehmed Mustafic, a general manager, left the company the following month after allegations of workplace bullying. Staff dissatisfaction over the company's handling of their complaints and allegations that CEO Raju Vuppalapati had protected Maliki led to the scandal being made public in the media in May 2024.

Vuppalapati resigned in June 2025. His successor, Steven Cook, a former Debenhams CEO, is due to start in July 2025.

Brands

The Country Road Group operates the following brands:

* Country Road
* Mimco
* Trenery
* Politix
* Witchery

References

Further reading

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External links

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Country Road website

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Clothing brands of Australia
Clothing companies established in 1974
Clothing retailers of Australia
Clothing retailers of New Zealand
Companies based in Melbourne
Companies formerly listed on the Australian Securities Exchange
Defunct retail companies of the United States
Retail companies established in 1974
1974 establishments in Australia
Australian subsidiaries of foreign companies
Cotton industry in Australia
Knitwear manufacturers