Milkybar, called Galak in

Continental Europe Continental Europe or mainland Europe is the contiguous mainland of Europe, excluding its surrounding islands. It can also be referred to ambiguously as the European continent, – which can conversely mean the whole of Europe – and, by som ...

and

Latin America Latin America is the cultural region of the Americas where Romance languages are predominantly spoken, primarily Spanish language, Spanish and Portuguese language, Portuguese. Latin America is defined according to cultural identity, not geogr ...

, is a

white chocolate White chocolate is a chocolate made from cocoa butter, sugar and milk solids. It is Ivory (color), ivory in color and lacks the dark appearance of most other types of chocolate as it does not contain the non-fat components of cocoa (cocoa sol ...

confection produced by

Nestlé Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...

since 1936 and sold worldwide (not sold in the US, although it may be ordered online for delivery, or found in specialty candy shops). According to Nestlé, Milkybar/Galak contains no artificial colours, flavours or preservatives.

History

The Galak brand was launched by Nestlé (at the time Nestlé- Peter-Cailler-Kohler) amidst strong competition within the

Swiss chocolate Swiss chocolate (; ; ) is chocolate produced in Switzerland. Switzerland's chocolates have earned an international reputation for high quality with many famous international chocolate brands. Switzerland is particularly renowned for its milk cho ...

market. It was the first white chocolate brand.

Advertising

Milkybar Kid

Since 1961, the Milkybar Kid has been used in television advertising promoting Nestlé Milkybar. The Milkybar Kid is a blond, spectacle-wearing young child, usually dressed as a cowboy, whose

catchphrase A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass ...

is "The Milkybars are on me!". The advertisements usually take place in a

Wild West The American frontier, also known as the Old West, and popularly known as the Wild West, encompasses the geography, history, folklore, and culture associated with the forward wave of American expansion in mainland North America that bega ...

setting, and both live-action and animated ads have been produced. Until 8-year-old Hinetaapora Short of New Zealand was selected in 2010, the character had always been male. The character was created by a team led by advertising chief Mike Reynolds. In the UK, Australia and New Zealand the advertisements were originally accompanied by a jingle extolling "the goodness that's in Milky Bar". In more recent revivals of the campaign, the jingle has been revised to refer to "the good taste that's in Milkybar".

Galak

Galak was promoted using the 1971 French animated series ''Oum le Dauphin Blanc'' ("Zoom the White Dolphin"), with its characters appearing on packaging and in commercials. In commercials, two children, Yann and Marina, and the white

dolphin A dolphin is an aquatic mammal in the cetacean clade Odontoceti (toothed whale). Dolphins belong to the families Delphinidae (the oceanic dolphins), Platanistidae (the Indian river dolphins), Iniidae (the New World river dolphins), Pontopori ...

Oum typically overcome villains such as

pirate Piracy is an act of robbery or criminal violence by ship or boat-borne attackers upon another ship or a coastal area, typically with the goal of stealing cargo and valuable goods, or taking hostages. Those who conduct acts of piracy are call ...

s or

shark Sharks are a group of elasmobranch cartilaginous fish characterized by a ribless endoskeleton, dermal denticles, five to seven gill slits on each side, and pectoral fins that are not fused to the head. Modern sharks are classified within the ...

s. Nestlé terminated their use of this licence in 2003, though the likeness of Oum remained on some stocks sold in 2004, which led the series' owners to sue for royalties.

Variations

Milkybar Wowsomes, a chocolate with 30% less sugar than other Nestlé chocolates was released in 2018. The sugar content was reduced by processing sugar to be aerated and porous. According to Nestlé, as this would dissolve faster in the mouth, it would be perceived as sweet as regular Milkybar chocolate. They were released to meet consumer demand for healthier products. Wowsomes were discontinued in mid-2019 after achieving low sales. A Nestlé representative said this was as the chocolates were not as creamy as traditional Milkybar chocolate. Milkybar Mix Ups were launched in 2019, an assortment of white chocolate buttons with a cocoa filling, and milk chocolate buttons with a cream filling. They were made using a similar production technique to

Rolo Rolo ( ), referring to the roll-styled chocolates, is a brand of truncated cone-shaped or conical frustum-shaped chocolates with a caramel inside. First manufactured in Norwich, Norfolk in the United Kingdom by Mackintosh's in 1937 (followed by ...

chocolates, on the same production line.

Regional

In Australia and New Zealand, Milkybar does not contain any cocoa mass or cocoa butter, and is therefore not labelled as chocolate. Milkybar is particularly popular in South Africa. The local version of Milkybar is a white chocolate-like confection made with milk powder, sugar, and vegetable fats (palm, shea nut, and illipe seed), produced by Nestlé South Africa. While listed as "white chocolate" on Nestle's website and by some retailers, Milkybar in South Africa does not contain cocoa butter, a defining ingredient in true white chocolate.

References

External links

* {{Nestlé Brand name confectionery British confectionery Chocolate bars Nestlé brands Products introduced in 1930 Swiss confectionery