Milk Queen (often called ''Dairy Princess'' or ''Milk Princess'') is the title awarded to the winner of regularly-organized competitions by

Dairy A dairy is a place where milk is stored and where butter, cheese, and other dairy products are made, or a place where those products are sold. It may be a room, a building, or a larger establishment. In the United States, the word may also des ...

Associations in many countries.

Idea

The Milk Queen, from a

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

point of view, is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

or product

testimonial In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whe ...

. Similar to Apple-, Asparagus-, Beer-, Corn-, Must-, Potato- or Wine Queens she promotes a certain

food group Food groups categorise foods for educational purposes, usually grouping together foods with similar nutritional properties or biological classifications. Food groups are often used in nutrition guides, although the number of groups used can vary ...

. Normally elected for a region, she represents dairy products from this region. The purpose of the Milk Queen is to inform the public of the many benefits of consuming dairy products on a daily basis. Promotion activities may include appearances at

trade show A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and ...

s or consumer events, primary schools and press conferences. As a condition, it is expected that Milk Queen candidates will be charming with strong self-esteem, and a basic knowledge about dairy production. Remuneration or financial award is not usually granted to the Queen, but expenses for business traveling and clothing are reimbursed. Some organizers give out prizes to winners, like travels.

United States

Norma Garrett of

Harvard Harvard University is a private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher lear ...

was elected the ''1st Harvard Milk Day Queen'' in 1945. In most other

U.S. state In the United States, a state is a constituent political entity, of which there are 50. Bound together in a political union, each state holds governmental jurisdiction over a separate and defined geographic territory where it shares its so ...

s elected representatives are called ''Dairy Princess''. They normally are elected from all related County Dairy Princesses, as e.g. the 1954 established

Princess Kay of the Milky Way Princess Kay of the Milky Way is the title awarded to the winner of the statewide Minnesota Dairy Princess Program, an annual competition organized by the Midwest Dairy Association. During her one-year term, the Princess Kay of the Milky Way serv ...

is the winner of the statewide ''Minnesota Dairy Princess Program'' with around 100 participants. Other State Dairy Princesses are the ''Indiana Dairy Princess'', the ''Maryland Dairy Princess'', the ''New York Dairy Princess'', the ''North Dakota Dairy Princess'', the ''Pennsylvania State Dairy Princess,'' the ''Nebraska State Dairy Princess'' (reigning Princess Marta Pulfer), or the ''Virginia Dairy Princess''. Krolowa Mleka 2014 IMG 5479

* Wisconsin's Dairy Queen and Alice in Dairyland

Europe

In Germany and Austria several Milk Queens (''Milchkönigin'') are elected by

state State most commonly refers to: * State (polity), a centralized political organization that regulates law and society within a territory **Sovereign state, a sovereign polity in international law, commonly referred to as a country **Nation state, a ...

dairy associations. Since 1985 the

Bavaria Bavaria, officially the Free State of Bavaria, is a States of Germany, state in the southeast of Germany. With an area of , it is the list of German states by area, largest German state by land area, comprising approximately 1/5 of the total l ...

n Dairy Industry (''Landesvereinigung der Bayerischen Milchwirtschaft'') elects bi-yearly a Queen and a Princess. State Associations in

Brandenburg Brandenburg, officially the State of Brandenburg, is a States of Germany, state in northeastern Germany. Brandenburg borders Poland and the states of Berlin, Mecklenburg-Vorpommern, Lower Saxony, Saxony-Anhalt, and Saxony. It is the List of Ger ...

Hesse Hesse or Hessen ( ), officially the State of Hesse (), is a States of Germany, state in Germany. Its capital city is Wiesbaden, and the largest urban area is Frankfurt, which is also the country's principal financial centre. Two other major hist ...

Rhineland-Palatinate Rhineland-Palatinate ( , ; ; ; ) is a western state of Germany. It covers and has about 4.05 million residents. It is the ninth largest and sixth most populous of the sixteen states. Mainz is the capital and largest city. Other cities are ...

Saxony Saxony, officially the Free State of Saxony, is a landlocked state of Germany, bordering the states of Brandenburg, Saxony-Anhalt, Thuringia, and Bavaria, as well as the countries of Poland and the Czech Republic. Its capital is Dresden, and ...

and

Thuringia Thuringia (; officially the Free State of Thuringia, ) is one of Germany, Germany's 16 States of Germany, states. With 2.1 million people, it is 12th-largest by population, and with 16,171 square kilometers, it is 11th-largest in area. Er ...

elect Milk Queens too.

Lower Austria Lower Austria ( , , abbreviated LA or NÖ) is one of the nine states of Austria, located in the northeastern corner of the country. Major cities are Amstetten, Lower Austria, Amstetten, Krems an der Donau, Wiener Neustadt and Sankt Pölten, which ...

's Katrin I. is the newest Milk Queen in German-speaking countries. She was elected in 2012. In

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It extends from the Baltic Sea in the north to the Sudetes and Carpathian Mountains in the south, bordered by Lithuania and Russia to the northeast, Belarus and Ukrai ...

in 2013 the election of a Polish Milk Queen (''Polska Królowa Mleka'') was initiated for the first time.Website
''Królowa Mleka'', in Polish (Retrieved 2013-07-15)

South America

Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...

at several events a Queen of Milk (''La Reina de la Leche'') gets elected. Different than in other countries, this election is a

beauty contest A beauty pageant is a competition in which the contestants are judged and ranked based on various physical and mental attributes. Per its name, beauty pageants traditionally focus on judging the contestants' physical attractiveness, sometimes so ...

only.

References

External links

{{Commons category, Milk Queens
Film about the election of the Bavarian Milk Queen 2013
2013-05-14,

Deutsche Welle (; "German Wave"), commonly shortened to DW (), is a German state-funded television network, state-owned international broadcaster funded by the Federal Government of Germany. The service is available in 32 languages. DW's satellite tele ...

(Retrieved 2013-07-15) Promotion and marketing communications Dairy farming Business and industry awards honoring women Modeling (profession)