Mike Wesch
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Michael Lee Wesch is a professor of
cultural anthropology Cultural anthropology is a branch of anthropology focused on the study of cultural variation among humans. It is in contrast to social anthropology, which perceives cultural variation as a subset of a posited anthropological constant. The term ...
and University Distinguished Teaching Scholar at
Kansas State University Kansas State University (KSU, Kansas State, or K-State) is a public university, public Land-grant university, land-grant research university with its main campus in Manhattan, Kansas, United States. It was opened as the state's land-grant coll ...
. He is known for teaching with new media and for creating videos published on
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
about digital technology, including "The Machine is Us/ing Us" (2007), and "An Anthropological Introduction to YouTube" (2008).


Career

Wesch is a cultural anthropologist and media ecologist exploring the effects of new media on human interaction. He graduated summa cum laude from the Kansas State University Anthropology Program in 1997 and returned as a faculty member in 2004 after receiving his PhD in Anthropology at the University of Virginia. There he pursued research on social and cultural change in
Melanesia Melanesia (, ) is a subregion of Oceania in the southwestern Pacific Ocean. It extends from New Guinea in the west to the Fiji Islands in the east, and includes the Arafura Sea. The region includes the four independent countries of Fiji, Vanu ...
, focusing on the introduction of print and print-based practices like mapping and census-taking in the remote Mountain Ok region of
Papua New Guinea Papua New Guinea, officially the Independent State of Papua New Guinea, is an island country in Oceania that comprises the eastern half of the island of New Guinea and offshore islands in Melanesia, a region of the southwestern Pacific Ocean n ...
where he lived for a total of 18 months from 1999-2003. This work inspired Wesch to examine the effects of new media more broadly, especially digital media. Also as a consequence of this trip, Wesch has gained some command of the
Tok Pisin Tok Pisin ( ,Laurie Bauer, 2007, ''The Linguistics Student's Handbook'', Edinburgh ; ), often referred to by English speakers as New Guinea Pidgin or simply Pidgin, is an English-based creole languages, English creole language spoken throughou ...
language, a primary
lingua franca A lingua franca (; ; for plurals see ), also known as a bridge language, common language, trade language, auxiliary language, link language or language of wider communication (LWC), is a Natural language, language systematically used to make co ...
of Papua New Guinea. Wesch launched the Digital Ethnography Working Group, a team of undergraduates at Kansas State University exploring human uses of digital technology. Coinciding with the launch of this group, Wesch created a short video, "The Machine is Us/ing Us" released on
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
on January 31, 2007. In June 2008 Wesch presented "An Anthropological Introduction to YouTube" to the US
Library of Congress The Library of Congress (LOC) is a research library in Washington, D.C., serving as the library and research service for the United States Congress and the ''de facto'' national library of the United States. It also administers Copyright law o ...
. Wesch drew on the work of his students to present unique ideas and discoveries about the social impact of YouTube and socially networked media generally.Alt URL
/ref> Wesch's videos are part of his broader efforts to pursue the possibilities of digital media to extend and transform the way ethnographies are presented. Wesch has also developed teaching methods, such as in his Introduction to Cultural Anthropology class at Kansas State University, where he began developing coursework in 2004 that includes students participating in a "world simulation" assignment. He is known for using digital technology in class assignments and has also emphasized "It doesn't matter what method you use if you do not first focus on one intangible factor: the bond between professor and student." Currently he is the coordinator for the Peer Review of Teaching Project at Kansas State University, part of a broader nationwide consortium of universities pursuing new ways to improve and evaluate student learning. He is also working with the Educause Center for Applied Research on "The Tower and the Cloud" project, examining "the question of how higher education institutions (The Tower) may interoperate with the emerging network-based business and social paradigm (The Cloud)."


Honors and awards

For his work with video, Wesch has won a Wired Magazine Rave Award in 2007 and the John Culkin Award for Outstanding Media Praxis from the Media Ecology Association. On 20 November 2008,
CASE Case or CASE may refer to: Instances * Instantiation (disambiguation), a realization of a concept, theme, or design * Special case, an instance that differs in a certain way from others of the type Containers * Case (goods), a package of relate ...
and the
Carnegie Foundation for the Advancement of Teaching The Carnegie Foundation for the Advancement of Teaching (CFAT) is a U.S.-based education policy and research center. It was founded by Andrew Carnegie in 1905 and chartered in 1906 by an act of the United States Congress. Among its most not ...
honored Wesch as Professor of the Year.


Selected work

* Reviews of ''Human No More'' * * * *


See also

*
Context collapse Context collapse or "the flattening of multiple audiences into a single context (language use), context" is a term arising out of the study of human interaction on the internet, especially within social media. Context collapse "generally occurs w ...


Further reading


References


External links


Official Page with Bio, Videos, Presentations, News, and Other Materials
* * * {{DEFAULTSORT:Wesch, Michael American cultural anthropologists Living people 1975 births People from Fairbury, Nebraska Kansas State University alumni University of Virginia alumni Kansas State University faculty YouTubers from Nebraska