Mike Greene (arts Executive)
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Mike Greene, also known as Charles Michael Greene, is an American arts executive who served as head of the
National Academy of Recording Arts and Sciences National Academy of Recording Arts & Sciences, Inc. (NARAS), doing business as The Recording Academy, is an American Learned society, learned academy of musicians, producers, recording engineers, and other musical professionals. It is widely kno ...
(NARAS) from 1985 to 2002, and the president and CEO of Artist Tribe and myMuse.


Early years

Greene earned his BBA in Business from West Georgia College, studied ceramics at the
University of Georgia The University of Georgia (UGA or Georgia) is a Public university, public Land-grant university, land-grant research university with its main campus in Athens, Georgia, United States. Chartered in 1785, it is the oldest public university in th ...
, later earned a special Doctorate in Music from the
University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in ...
, and was awarded Honorary Doctorates from both
Temple University Temple University (Temple or TU) is a public university, public Commonwealth System of Higher Education, state-related research university in Philadelphia, Philadelphia, Pennsylvania, United States. It was founded in 1884 by the Baptist ministe ...
and the Berklee School of Music. The son of a
Big Band A big band or jazz orchestra is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s and ...
leader, Greene began his career as a recording artist, singer-songwriter and producer with Warner Brothers,
Mercury Records Mercury Records is an American record label owned by Universal Music Group. It had significant success as an independent operation in the 1940s and 1950s. Smash Records and Fontana Records were sub labels of Mercury. Mercury Records released ...
, and GRC Recordings. Greene built and was CEO of Apogee Studios, as well as publishing companies working with artists such as Ray Charles,
James Brown James Joseph Brown (May 3, 1933 – December 25, 2006) was an American singer, songwriter, dancer, musician, and record producer. The central progenitor of funk music and a major figure of 20th-century music, he is referred to by Honorific nick ...
,
Keith Jarrett Keith Jarrett (born May 8, 1945) is an American pianist and composer. Jarrett started his career with Art Blakey and later moved on to play with Charles Lloyd (jazz musician), Charles Lloyd and Miles Davis. Since the early 1970s, he has also be ...
,
Lionel Richie Lionel Brockman Richie Jr. (born June 20, 1949) is an American singer, songwriter, record producer, and television personality. He rose to fame in the 1970s as a songwriter and the co-lead singer of the Motown group Commodores; writing and recor ...
, Sarah Vaughan, Kenny Loggins, Sammy Hagar,
Kansas Kansas ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to the west. Kansas is named a ...
, and many more. Greene was Executive V.P. of Crawford Communications; CEO of the Video Music Channel; GM of WVEU television network in Atlanta; CEO of the
National Academy of Recording Arts and Sciences National Academy of Recording Arts & Sciences, Inc. (NARAS), doing business as The Recording Academy, is an American Learned society, learned academy of musicians, producers, recording engineers, and other musical professionals. It is widely kno ...
; founder of Musicares and the Grammy Foundation; and also CEO of Artist Tribe and MyMuse Partners. Greene founded The Cable Marketing Group Ltd. and Total Entertainment & Media Productions, Inc. These were two of the country's first cable consulting, production and ad placement companies. In 1981, Greene built The Video Music Channel into one of the world's first cable video music networks. VMC was a national pioneer in multi-genre video music programming and live event production, with over 4 million subscribers. Next, VMC added traditional VHF and UHF television stations into its network, and Greene was named VP/GM of the network's flagship station, WVEU (UHF) in Atlanta, Georgia. During this same period, Greene served as Senior Vice President of Universal Video Corporation in
Indianapolis Indianapolis ( ), colloquially known as Indy, is the List of capitals in the United States, capital and List of municipalities in Indiana, most populous city of the U.S. state of Indiana and the county seat of Marion County, Indiana, Marion ...
, Indiana producing 16 hours of original programming daily for the first Direct Broadcast Satellite Service, U.S.C.I. (the Prudential and General Instruments venture). Next, Greene helped build Crawford Post Production, Satellite Services, Communications and Interactive Services Companies, in Atlanta. While Greene was Executive V.P., Crawford became one of the nation's largest media production companies serving clients such as
Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...
,
IBM International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...
,
Turner Broadcasting Turner Broadcasting System, Inc. was an American television and media conglomerate founded by Ted Turner in 1965. Based in Atlanta, Georgia, it merged with Time Warner (later WarnerMedia) on October 10, 1996. As of April 2022, all of its ass ...
, the
United States Department of Defense The United States Department of Defense (DoD, USDOD, or DOD) is an United States federal executive departments, executive department of the federal government of the United States, U.S. federal government charged with coordinating and superv ...
, and Tribune Broadcasting among thousands of others. Greene was President of Crawford-Greene, Inc. Crawford is still a leader in these fields. Greene served as a consultant to the Ministry of Culture of the People's Republic of China.


Career at NARAS

In 1986, Greene was elected as Chairman of
National Academy of Recording Arts and Sciences National Academy of Recording Arts & Sciences, Inc. (NARAS), doing business as The Recording Academy, is an American Learned society, learned academy of musicians, producers, recording engineers, and other musical professionals. It is widely kno ...
(NARAS), made famous for its annual Grammy Awards. In 1988, Greene was named the academy's first President/CEO and served as CEO for 14 years. Greene led the growth of membership from 3,200 to over 27,000, built 12 regional offices, and launched the Latin Academy of Recording Arts & Sciences. During his presidency, academy revenue increased by 30 fold. Under Greene's leadership, the Grammy Awards ceremony grew from being syndicated in 14 countries to over 180. Greene also established the academy's Political Advocacy Initiatives. NARAS emerged as a voice for music and the arts in Washington D.C. and the state houses on issues such as: * Intellectual Property Rights and Copyright Infringement * First Amendment protection * Music and Arts Education * Preservation of funding for the national arts agencies * Digital Music Distribution and Artist Rights * Archiving and Preservation of the world's musical legacy Under Greene's Academy leadership, NARAS developed: * Latin Academy of Recording Arts & Sciences * Grammy in the Schools * Grammy High School Jazz Bands and Choir Ensembles * Grammy.com and the Live Grammy Webcasts * The Grammy Nominees CD series * Leonard Bernstein Centers for Learning * National Music Industry Coalition * Grammy National Mentoring Partnership * National Music Education Coalition * Grammy Living History Video Archive * Grammy Music on Film Preservation Initiative * Grammy Foundation and MusiCares Foundation * NARAS Journal and Grammy Magazine * Grammy Concert Series for Children * Grammy Signature Schools * Grammy Gateway and Grammy Sessions * Grammy Preservation and Recording Technology Timeline


The Grammy Foundation

During Greene's tenure, the academy produced hundreds of educational events across the nation and the world. Greene founded and was President of two 501C-3 Foundations while presiding over the academy. The Grammy Foundation spent over $4 million annually to provide grants and educational programs reaching over 2 million people. Their work in Congress helped launch the National Recording Registry designed to preserve historically significant recordings, the National Coalition for Music Education, and coalitions to save the National Endowment for the Arts,
National Endowment for the Humanities The National Endowment for the Humanities (NEH) is an independent federal agency of the U.S. government, established by thNational Foundation on the Arts and the Humanities Act of 1965(), dedicated to supporting research, education, preserv ...
, PBS, and NPR.


MusiCares

In 1990, Greene founded MusiCares to provide financial grants, substance abuse intervention, treatment and educational programs to music professionals in need worldwide. MusiCares has distributed well over $20 million since its inception. Greene was also the national spokesperson for the National Association of Music Therapists, now known as the American Music Therapy Association.


Artist Tribe

Greene founded Artist Tribe, LLC in 2005 and currently serves as its president and CEO. Artist Tribe is an innovation enterprise which houses seven operating divisions serving the creative and cultural communities at large. The Artist Tribe Foundation is involved in the field of Arts Mentoring, Education, Arts and Wellness, and produces culturally significant documentaries. The most recent is Girls in the Band.


Ceramics

Greene is a ceramicist and instructor, with works in the permanent collection of the High Museum of Art.


Accolades

Greene was inducted into the Georgia Music Hall of Fame, receiving a Georgy Award for his contributions to music. Greene received a special Doctorate in Music from the
University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in ...
and an Honorary Doctorate in Music and Arts Education from
Berklee College of Music Berklee College of Music () is a Private university, private music college in Boston, Boston, Massachusetts. It is the largest independent college of contemporary music in the world. Known for the study of jazz and modern Music of the United ...
in Boston.


References

{{DEFAULTSORT:Greene, Mike American chief executives Presidents of The Recording Academy Living people Year of birth missing (living people)