mig33 is a global digital media company focused on emerging markets. The company was registered in Australia and was listed on the

Australian Securities Exchange Australian Securities Exchange Ltd (ASX) is an Australian public company that operates Australia's primary Exchange (organized market), securities exchange, the Australian Securities Exchange (sometimes referred to outside of Australia as, or c ...

(ASX:MIG) from 11 August 2014 to 22 August 2017. There is also a secondary listing on the Deutsche Borse (WKN: A117AB). The company was formed in

Perth Perth () is the list of Australian capital cities, capital city of Western Australia. It is the list of cities in Australia by population, fourth-most-populous city in Australia, with a population of over 2.3 million within Greater Perth . The ...

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

in 2006 and commenced operations under the name mig33. In 2014, it was rebranded migme (and underwent a product and corporate overhaul). FIH Mobile, a handset unit of Taiwanese consumer electronics group

Hon Hai Precision Hon Hai Precision Industry Co., Ltd. (), doing business as Hon Hai Technology Group () in Taiwan, Foxconn Technology Group () in China, and Foxconn () internationally, is a Taiwanese multinational electronics contract manufacturer established ...

, took a 19.9% stake in the company in 2014. Originally developed as a social chatting and gaming application for

feature phones Feature may refer to: Computing * Feature recognition, could be a hole, pocket, or notch * Feature (computer vision), could be an edge, corner or blob * Feature (machine learning), in statistics: individual measurable properties of the phenome ...

, migme has grown to become a mobile entertainment platform that services

Southeast Asia Southeast Asia is the geographical United Nations geoscheme for Asia#South-eastern Asia, southeastern region of Asia, consisting of the regions that are situated south of China, east of the Indian subcontinent, and northwest of the Mainland Au ...

South Asia South Asia is the southern Subregion#Asia, subregion of Asia that is defined in both geographical and Ethnicity, ethnic-Culture, cultural terms. South Asia, with a population of 2.04 billion, contains a quarter (25%) of the world's populatio ...

, the

Middle East The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...

and

Africa Africa is the world's second-largest and second-most populous continent after Asia. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 20% of Earth's land area and 6% of its total surfac ...

. The company headquarters are in

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

History

mig33 was founded by Steven Goh and Mei Lin Ng in Perth, Australia in 2006. In 2007, it shifted operations to

Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...

where it focused on developing its engineering and technology capabilities and secured new venture capital. During this time, it acquired significant users in emerging markets of South Asia, Southeast Asia, the Middle East and Africa. In 2012, it shifted its headquarters in Singapore to be closer to ghg

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...

, Malaysia, Philippines,

Nepal Nepal, officially the Federal Democratic Republic of Nepal, is a landlocked country in South Asia. It is mainly situated in the Himalayas, but also includes parts of the Indo-Gangetic Plain. It borders the Tibet Autonomous Region of China Ch ...

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

and

Bangladesh Bangladesh, officially the People's Republic of Bangladesh, is a country in South Asia. It is the List of countries and dependencies by population, eighth-most populous country in the world and among the List of countries and dependencies by ...

. The firm develops applications for Android, WAP,

BlackBerry BlackBerry is a discontinued brand of handheld devices and related mobile services, originally developed and maintained by the Canadian company Research In Motion (RIM, later known as BlackBerry Limited) until 2016. The first BlackBerry device ...

and web platforms. It has also released applications on legacy

J2ME Java Platform, Micro Edition or Java ME is a computing platform for development and deployment of porting, portable code for embedded system, embedded and mobile devices (micro-controllers, sensors, gateways, mobile phones, personal digita ...

-based devices. The product was developed using open-source systems, and features group chat, social gaming and blogging functions as well as virtual gifting. Its revamped microblogging service, launched in 2013, enables users to post up to 300 characters.

Rebrand, investment and listing

On 10 June 2014 the company changed its name to migme Limited, and acquired alivenotdead.com, a Hong Kong–based artist community website co-founded by Patrick Lee, former chief executive of film review site rottentomatoes.com. Also in 2014, the firm completed a merger with Latin Gold Ltd., an Australian-listed mining company, which enabled migme to list on the Australian Stock Exchange by way of a reverse takeover, effective 11 August 2014. In 2014, FIH Mobile (a Foxconn-linked handset company) became the migme's largest shareholder through a $9.6 million investment, giving it a 19.9% stake in the company. In October 2014, the company acquired LoveByte, a mobile app. LoveByte is headquartered in Singapore. In January 2015, migme enters

e-Commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...

with acquisition of Sold.sg. Sold is an online pay-to-bid auction house and e-commerce business. Sold operates in Singapore and Malaysia. Migme currently operates offices in Singapore,

Kuala Lumpur Kuala Lumpur (KL), officially the Federal Territory of Kuala Lumpur, is the capital city and a Federal Territories of Malaysia, federal territory of Malaysia. It is the largest city in the country, covering an area of with a census population ...

Jakarta Jakarta (; , Betawi language, Betawi: ''Jakartè''), officially the Special Capital Region of Jakarta (; ''DKI Jakarta'') and formerly known as Batavia, Dutch East Indies, Batavia until 1949, is the capital and largest city of Indonesia and ...

, Manila, and

Taipei , nickname = The City of Azaleas , image_map = , map_caption = , pushpin_map = Taiwan#Asia#Pacific Ocean#Earth , coordinates = , subdivision_type = Country ...

. On 20 April 2017 Solaris Power Cells, Inc. announced that it had signed definitive agreements to acquire Migme. However this deal didn't help migme to increase sales, instead they incurred a $23.1 Million after tax loss. The end of the deal with Solaris, on August 10, 2017, was announced via a press brief with Reuters.

Current status

The mobile app was offline since early 2018.

References

{{Reflist Android (operating system) software Mass media companies of Australia Image-sharing websites Online video game services Defunct social networking services Defunct microblogging services