The ''Midland Express'' is a free weekly newspaper circulating in the

Macedon Ranges The Macedon Ranges is a region in Central Victoria, known for its expansive native forests, vibrant arts scene, thriving food and wine industries (including weekly farmers' markets) and natural attractions such as Hanging Rock and Mount Macedon. It ...

and

Mount Alexander Mount Alexander is a mountain located approximately 125 km north-west of Melbourne, near the town of Harcourt. It rises 350 metres above the surrounding area to a level of 744 metres above sea level. Being a prominent local landmark, t ...

regions of

Victoria, Australia Victoria is a state in southeastern Australia. It is the second-smallest state with a land area of , the second most populated state (after New South Wales) with a population of over 6.5 million, and the most densely populated state in ...

. The paper has a circulation of over 22,000 every week (out of a coverage population of 60,000). The paper's office remains at its original location in the town of

Kyneton Kyneton ( ) is a town in the Macedon Ranges region of Victoria, Australia. The Calder Freeway bypasses Kyneton to the north and east. Kyneton is on Dja Dja Wurrung, Taungurung and Wurundjeri Woi Wurrung country. The town has four main streets: ...

, it is published weekly on a Tuesday and has been since its inception in 1979.

History

The paper was originally founded as the ''Guardian Express'' with the first issue published October 30, 1979. It was later merged with the ''

Castlemaine Mail The ''Castlemaine Mail'' is a weekly newspaper published in Castlemaine, Victoria, Australia. History The ''Castlemaine Mail'' continued the ''Mount Alexander'' ''Mail ''(also the ''Mail''). It was published daily from 1 October 1917 until 14 ...

'' in order to become the ''Midland Express'' on April 3, 1984. Both papers continue to exist concurrently today, the ''Midland Express'' is a free paper substituted by

advertisements Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

for local businesses as well as local and state government ads which is delivered directly to letterboxes and available for pick-up at locations such as supermarkets, whilst the ''Castlemaine Mail'' remains a priced paper ($1.50) only available for purchase within the township and surroundings of

Castlemaine Castlemaine may mean: * Castlemaine, Victoria, a town in Victoria, Australia ** Castlemaine Football Club, an Australian rules football club ** Castlemaine railway station * Castlemaine, County Kerry, a town in Ireland * Castlemaine Brewery, Western ...

. The paper's roots can be traced back to the Kyneton Guardian, founded in 1856.

Digitisation

Starting March 31, 2020, full issues of the Midland Express are available to read on their website as a response to potential delivery delays caused by the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identified ...

References

{{Reflist

External links

Official Website
Newspapers published in Victoria (state) Weekly newspapers published in Australia

History

Digitisation

See also

References

External links