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Microsoft adCenter Analytics (codenamed Gatineau) was Microsoft's
web analytics Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research a ...
solution. In 2006, Microsoft acquired DeepMetrix Corporation and used the analytics technology to deliver adCenter Analytics. It competed with
Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. As o ...
and was tied to
Microsoft adCenter Microsoft Advertising (formerly Bing Ads, Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on the Bing, Yahoo!, and DuckDuckGo search engines. In 2021, Microsoft Advertising surpassed US$10 billion in ann ...
in the same way Google has tied Google Analytics to Google Adwords. This had led to some complaints by webmasters, due to a five dollar fee for sign up, compared to the lack of cost to use Google Analytics. Features included: * Click and visitor tracking * Marketing campaign reporting * Conversion tracking * Demographic and geographic segmentation In March 2009, Microsoft announced that adCenter Analytics would be discontinued.adCenter Analytics Beta To Close
/ref> Existing accounts would be operational till the end of 2009.


See also

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Web analytics Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research a ...


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