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Micro-Star International Co., Ltd. (commonly known as MSI; ) is a Taiwanese multinational information technology corporation headquartered in
New Taipei City New Taipei City is a Special municipality (Taiwan), special municipality located in regions of Taiwan, northern Taiwan. The city is home to an estimated population of 4,004,367 as of January 2023, making it the most populous city in Taiwan, a ...
,
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
. It designs, develops and provides
computer A computer is a machine that can be Computer programming, programmed to automatically Execution (computing), carry out sequences of arithmetic or logical operations (''computation''). Modern digital electronic computers can perform generic set ...
hardware as well as related products and services, including laptops, desktops, motherboards, graphics cards, all-in-one PCs, servers, industrial computers, PC
peripheral A peripheral device, or simply peripheral, is an auxiliary hardware device that a computer uses to transfer information externally. A peripheral is a hardware component that is accessible to and controlled by a computer but is not a core compo ...
s, and car infotainment products, among other products. The company has a primary listing on the
Taiwan Stock Exchange The Taiwan Stock Exchange Corporation (TWSE; ) is a financial institution, located in Taipei 101, in Taipei, Taiwan. The TWSE was established in 1961 and began operating as a stock exchange on 9 February 1962. It is regulated by the Financial S ...
and was established on August 4, 1986, by five founders – Hsu Hsiang (a.k.a. Joseph Hsu), Huang Chin-Ching (a.k.a. Jeans Huang), Lin Wen-Tung (a.k.a. Frank Lin), Yu Hsien-Neng (a.k.a. Kenny Yu), and Lu Chi-Lung (a.k.a. Henry Lu).


Operations

First starting its business in
New Taipei City New Taipei City is a Special municipality (Taiwan), special municipality located in regions of Taiwan, northern Taiwan. The city is home to an estimated population of 4,004,367 as of January 2023, making it the most populous city in Taiwan, a ...
,
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
, MSI later expanded into
China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
, setting up its Bao'an plant in
Shenzhen Shenzhen is a prefecture-level city in the province of Guangdong, China. A Special economic zones of China, special economic zone, it is located on the east bank of the Pearl River (China), Pearl River estuary on the central coast of Guangdong ...
in 2000 and establishing
research and development Research and development (R&D or R+D), known in some countries as OKB, experiment and design, is the set of innovative activities undertaken by corporations or governments in developing new services or products. R&D constitutes the first stage ...
facilities in
Kunshan Kunshan is a county-level city in southeastern Jiangsu Province, Jiangsu province with Shanghai bordering its eastern border and Suzhou on its western boundary. It is under the administration of the prefecture-level city of Suzhou. Name Th ...
in 2001. It also provides global warranty service in North America, Central/South America, Asia, Australia and Europe. MSI's offices in Zhonghe District,
New Taipei City New Taipei City is a Special municipality (Taiwan), special municipality located in regions of Taiwan, northern Taiwan. The city is home to an estimated population of 4,004,367 as of January 2023, making it the most populous city in Taiwan, a ...
,
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
, serve as the company's headquarters, and house a number of different divisions and services. Manufacturing initially took place at plants in Taiwan, but has been moved elsewhere. Many MSI graphics cards are manufactured at its plant in mainland China. The company has branch offices in the
Americas The Americas, sometimes collectively called America, are a landmass comprising the totality of North America and South America.''Webster's New World College Dictionary'', 2010 by Wiley Publishing, Inc., Cleveland, Ohio. When viewed as a sing ...
,
Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
,
Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...
,
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
and
South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...
. As of 2015, the company has a global presence in over 120 countries. MSI and Syrma SGS announced their collaboration to make laptops in
Chennai Chennai, also known as Madras (List of renamed places in India#Tamil Nadu, its official name until 1996), is the capital city, capital and List of cities in Tamil Nadu by population, largest city of Tamil Nadu, the southernmost states and ...
on January 10, 2025. MSI will transfer technology to Syrma SGS for localized production in
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
.


Products

The company first built its reputation on developing and manufacturing
computer A computer is a machine that can be Computer programming, programmed to automatically Execution (computing), carry out sequences of arithmetic or logical operations (''computation''). Modern digital electronic computers can perform generic set ...
motherboard A motherboard, also called a mainboard, a system board, a logic board, and informally a mobo (see #Nomenclature, "Nomenclature" section), is the main printed circuit board (PCB) in general-purpose computers and other expandable systems. It ho ...
s and graphics cards. It established its subsidiary FUNTORO in 2008 for the vehicle
infotainment Infotainment (a portmanteau of ''information'' and ''entertainment''), also called soft news as a way to distinguish it from serious journalism or hard news, is a type of media, usually television or online, that provides a combination of inform ...
market. It provides many computer and tech oriented products including
laptop A laptop computer or notebook computer, also known as a laptop or notebook, is a small, portable personal computer (PC). Laptops typically have a Clamshell design, clamshell form factor (design), form factor with a flat-panel computer scree ...
s, desktops,
monitor Monitor or monitor may refer to: Places * Monitor, Alberta * Monitor, Indiana, town in the United States * Monitor, Kentucky * Monitor, Oregon, unincorporated community in the United States * Monitor, Washington * Monitor, Logan County, Wes ...
s, motherboards, graphics cards, power supply products, computer cases and liquid cooler for gamers and content creators, all-in-one PCs, mobile workstations, servers, IPCs, multimedia peripherals, vehicle infotainment, and an autonomous mobility robot. When established in 1986, MSI focused on the design and manufacturing of motherboards and add-on cards. Later that year, it introduced the first over-clockable 286 motherboard. In 1989, MSI introduced its first 486 motherboard; in 1990, its first Socket 7 based motherboard; in 1993, its first 586 motherboard; and in 1995, its Dual Pentium Pro-based motherboard. In 1997, it introduced its Intel
Pentium II The Pentium II is a brand of sixth-generation Intel x86 microprocessors based on the P6 (microarchitecture), P6 microarchitecture, introduced on May 7, 1997. It combined the ''P6'' microarchitecture seen on the Pentium Pro with the MMX (instruc ...
-based motherboard with Intel MMX Technology, along with its first graphics card product and first barebone product. In 2002, it released its first PC2PC Bluetooth & WLAN motherboard. In 2000, MSI introduced its first
set-top box A set-top box (STB), also known as a cable converter box, cable box, receiver, or simply box, and historically television decoder or a converter, is an information appliance device that generally contains a Tuner (radio)#Television, TV tuner inpu ...
product (MS-5205); in 2003, its first Pen Tablet PC product (PenNote3100); and in 2004, its first Notebook product (M510C). In 2009, MSI introduced its first Ultra Slim Notebook (X320), and first all-in-one PC (AP1900). MSI released their first
digital audio player A portable media player (PMP) or digital audio player (DAP) is a portable consumer electronics device capable of storing and playing digital media such as audio, images, and video files. Normally they refer to small, battery-powered devices ...
in 2003, in a line called MEGA. In 2008, MSI sponsored
Fnatic Fnatic (pronounced "fanatic"; also stylised as fnatic or FNATIC) is a professional esports organisation headquartered in London, United Kingdom. Founded on 23 July 2004, it has players from around the world competing in several games. Fnatic' ...
and dived into the PC gaming market. Its GAMING series features laptops, desktops,
motherboard A motherboard, also called a mainboard, a system board, a logic board, and informally a mobo (see #Nomenclature, "Nomenclature" section), is the main printed circuit board (PCB) in general-purpose computers and other expandable systems. It ho ...
s, graphic cards, all-in-one PCs and gaming
peripheral A peripheral device, or simply peripheral, is an auxiliary hardware device that a computer uses to transfer information externally. A peripheral is a hardware component that is accessible to and controlled by a computer but is not a core compo ...
s designed for gamers and power users. The company has been a sponsor for a number of
eSports Esports (), short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams. ...
teams and is also the host of the international gaming event MSI Masters Gaming Arena (formerly known as MSI Beat IT). The earliest Beat IT tournament can be traced back to 2010, featuring
Evil Geniuses Evil Geniuses (EG) is an American esports organization based in Seattle, Washington (state), Washington. Founded in 1999, the organization has fielded players in various fighting games, ''Call of Duty (series), Call of Duty'', ''Counter-Strike ...
winning the championship. In 2015, MSI teamed up with eye-tracking tech firm Tobii for the creation of eye-tracking gaming laptops. In early 2016, MSI announced a collaboration with
HTC HTC Corporation ( zh, t=宏達國際電子股份有限公司, p=Hóngdá Guójì Diànzǐ Gǔfèn Yǒuxiàn Gōngsī, first=t), or High Tech Computer Corporation (abbreviated and trading as HTC), is a Taiwanese consumer electronics corporatio ...
and has revealed Vive-ready systems to offer Virtual Reality experiences. MSI expanded its scope of business into Content Creation in 2018 and demonstrated creator-centric laptops at IFA 2018.


History

MSI's five founders Joseph Hsu, Jeans Huang, Frank Lin, Kenny Yu and Henry Lu all worked for
Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...
before establishing MSI. Sony's corporate downsizing in 1985 brought them together. With the engineering background working for Sony, they established Micro Star International together in August 1986. In 1997, MSI inaugurated Plant I in Zhonghe, followed by the opening of Plant III in Zhonghe in 2000. In the same year, MSI Computer (Shenzhen) Co., Ltd. was established, and in 2001, MSI Electronics (Kunshan) Co., Ltd. was founded. In 2002, MSI set up its European logistics center in the Netherlands. The company went public in 1998 with an IPO on the Taipei Stock Exchange (TAIEX). In 2003, MSi released the "Mega PC", a shelf stereo computer hybrid with a front panel resembling the former and desktop computer connectors on the rear. In 2017, MSI signed a laptop distribution deal with Mustek. In April of the same year, MSI names certified partners for the creation of an RGB ecosystem with MSI Mystic Light Sync which includes Corsair,
SteelSeries SteelSeries (styled as steelseries), formerly Icemat, is a Danish manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, controllers, and mousepads. SteelSeries was acquired by GN Store Nord in 2021. History St ...
, G.Skill, Cooler Master, InWin, Phanteks, and others. Also April 2017, MSI launched "Join the Dragon" team sponsorship program to discover talented eSports teams. They have partnered with ESL for ESL One events in 2018 and became the official partner of ESL One Cologne 2018, one of the biggest events on the Counter-Strike: Global Offensive calendar. MSI sponsored the Method eSports organization in August 2018. MSI partnered with ESL to bring MGA 2018 grand finals to New York. Kazakhstan's AVANGAR won the Championship. MSI and Ubisoft jointly presented Ambient Link (synchronized game lighting) on Assassin's Creed Odyssey and Tom Clancy's The Division 2 in 2019. In September 2020, MSI unveiled a new line of business-oriented laptops under the "Modern", "Prestige", and "Summit" lines, and a new logo specific to these models. Over the years, MSI has earned awards and recognitions, including being ranked among the Top 20 Taiwan Global Brands in 2008 and named one of the Top 100 Taiwan Brands in 2011. In 2015, Laptop magazine ranked MSI the fourth-best laptop brand of the year, and according to Topology Research Institute, MSI was the largest gaming laptop supplier worldwide in 2016. MSI had also been awarded the Taiwan Excellence award for 15 consecutive years in 2013. In August 2018, MSI was rated the Best Gaming Laptop Brand of 2018 by Laptop Mag. New designs of its GS65 Stealth Thin and GE63 Raider RGB laptops earned the company an 84 out of 100 and put it on the top spot. On 7 October 2020, MSI released a public statement about their subsidiary Starlit scalping MSI-made
Nvidia Nvidia Corporation ( ) is an American multinational corporation and technology company headquartered in Santa Clara, California, and incorporated in Delaware. Founded in 1993 by Jensen Huang (president and CEO), Chris Malachowsky, and Curti ...
RTX 3080 and 3090
GPUs A graphics processing unit (GPU) is a specialized electronic circuit designed for digital image processing and to accelerate computer graphics, being present either as a discrete video card or embedded on motherboards, mobile phones, personal ...
, and selling them for higher than MSRP on
eBay eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. ...
. During the
2022 Russian invasion of Ukraine On 24 February 2022, , starting the largest and deadliest war in Europe since World War II, in a major escalation of the Russo-Ukrainian War, conflict between the two countries which began in 2014. The fighting has caused hundreds of thou ...
, MSI refused to withdraw from the Russian market. Research by Jeffrey Sonnenfeld of Yale University put MSI in the Yale CELI List of Companies category of "Digging In - Defying Demands for Exit or Reduction of Activities", the only Taiwanese company in the database. MSI issued a statement on March 28, 2022, claiming that it abides by all international regulations in terms of its sales and operations in Russia. At Computex 2023, MSI revealed a collaboration with Mercedes-AMG for a special edition of its Alpha 17 gaming laptop. This limited-edition model features design elements inspired by the AMG performance brand, integrating the aesthetics and luxury of Mercedes-AMG with high-performance gaming hardware. The partnership emphasizes both brands' focus on speed, precision, and cutting-edge technology. In 2024, MSI Gaming Arena hosted a Dota 2 e-sports tournament in Southeast Asia. Teams were chosen through regional qualifiers for the online playoffs, which were scheduled from September 27 to October 6. The Discovery documentary ''Esports: The Rise of the New King'' examines the rapid transformation of gaming into a prominent sport, premiering in August 2023. It focuses on MSI's contribution to esports, particularly in hardware and cooling technology, while also showcasing events like ESL One New York and the MSI MGA finals. The program highlights the role of PC gaming in driving hardware sales and the growing partnership between manufacturers and esports tournaments. MSI introduced new server platforms powered by Intel's Xeon processors, featuring 6 performance cores for improved computational performance. These servers are designed to enhance AI, data processing, and cloud computing capabilities. The new platforms highlight MSI's focus on scalability and advanced technology for high-performance computing environments. At the 2024 Taipei Auto Show, MSI unveiled a new range of smart electric vehicle (EV) chargers. The lineup features residential and commercial models, including the EV Life charger, which is compatible with both U.S. and European charging standards. MSI's commercial chargers offer payment options and advanced management features, such as parking management via license plate recognition. Additionally, the EV AI charger has been honored with a Taiwan Excellence Award.


List of CEOs

* Charles Chiang (1 January 2019–7 July 2020) * Jeans Huang (8 July 2020–present)


Sponsorship

The company once partnered with
eSports Esports (), short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams. ...
teams
Fnatic Fnatic (pronounced "fanatic"; also stylised as fnatic or FNATIC) is a professional esports organisation headquartered in London, United Kingdom. Founded on 23 July 2004, it has players from around the world competing in several games. Fnatic' ...
and Cloud 9. It has also been a sponsor for a number of eSports teams worldwide, including METHOD, PENTA Sports, Energy eSports, HWA Gaming, yoe Flash Wolves, NXA-Ladies, Vox Eminor, DeToNator, Team Infused, Aperture Gaming, Phoenix GaminG, Karmine Corp, Aiolikos FC, etc. MSI announced a partnership with Monster Energy Yamaha MotoGP in February 2022 to support the team with PC hardware throughout the MotoGP season.


See also

* List of companies of Taiwan


References


External links

* * {{Coord, 25.006954, N, 121.486846, E, region:TW_scale:2000, display=title Computer companies of Taiwan Manufacturing companies established in 1986 Electronics companies established in 1986 Companies listed on the Taiwan Stock Exchange Computer hardware companies Computer systems companies Electronics companies of Taiwan Graphics hardware companies Manufacturing companies based in New Taipei Motherboard companies Multinational companies headquartered in Taiwan Netbook manufacturers Portable audio player manufacturers Taiwanese brands Taiwanese companies established in 1986 Computer enclosure companies Computer power supply unit manufacturers Computer hardware cooling