Michael W. Crooke (born February 25, 1957) is an American businessman and academic. Crooke was CEO of Patagonia, Inc. from 1999 to 2005. From 2010 to 2015, Crooke served on the faculty of

Pepperdine University Pepperdine University () is a private research university affiliated with the Churches of Christ with its main campus in Los Angeles County, California. Pepperdine's main campus consists of 830 acres (340 ha) overlooking the Pacific Ocean and ...

's Graziadio School of Business and Management. Crooke also worked at the

University of Oregon The University of Oregon (UO, U of O or Oregon) is a public research university in Eugene, Oregon. Founded in 1876, the institution is well known for its strong ties to the sports apparel and marketing firm Nike, Inc, and its co-founder, billion ...

Lundquist College of Business The Charles H. Lundquist College of Business (also known as the Lundquist College of Business) is the University of Oregon's business school. Founded in 1914, the Lundquist College offers undergraduate degree programs in business administration a ...

from 2015-2017.

Early life and education

Crooke was raised in

Eugene, Oregon Eugene ( ) is a city in the U.S. state of Oregon. It is located at the southern end of the Willamette Valley, near the confluence of the McKenzie and Willamette rivers, about east of the Oregon Coast. As of the 2020 United States Census ...

and attended Aloha High School (graduating class of 1975). He earned a degree in Forestry and an MBA from

Humboldt State University California State Polytechnic University, Humboldt also known as Cal Poly Humboldt, Humboldt or Cal Poly"Cal Poly" may also refer to California Polytechnic State University in San Luis Obispo, California or California State Polytechnic Universi ...

, and also received with a Ph.D. from

Claremont Graduate University The Claremont Graduate University (CGU) is a private, all-graduate research university in Claremont, California. Founded in 1925, CGU is a member of the Claremont Colleges which includes five undergraduate (Pomona College, Claremont McKenna C ...

Career

Crooke became CEO of Pearl Izumi in 1998. Crooke was recruited by founder

Yvon Chouinard Yvon Chouinard (born November 9, 1938) is an American rock climber, environmentalist, philanthropist and outdoor industry businessman. His company, Patagonia, is known for its commitment to protecting the environment. Chouinard is also a surf ...

to be CEO of Lost Arrow Corporation and Patagonia, Inc. in 1999. He left Patagonia to serve as CEO at Revolution Living backed by

AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo! Inc. ...

-founder,

Steve Case Stephen McConnell Case (born August 21, 1958) is an American businessman, investor, and philanthropist best known as the former chief executive officer and chairman of America Online (AOL). Case joined AOL's predecessor company, Quantum Computer ...

Academia

From 2010 to 2015, Crooke served on the faculty of

's Graziadio School of Business and Management. Crooke also worked at the

from 2015-2017 as the Avamere Professor of Practice and founding faculty of Advanced Strategy.

References

{{DEFAULTSORT:Crooke, Michael Living people United States Navy SEALs personnel 1957 births People from Ojai, California American chief executives of fashion industry companies People from Greater Los Angeles People from Ventura County, California California State Polytechnic University, Humboldt alumni Claremont Graduate University alumni