Mi Mi Mi
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"Mi Mi Mi" is a song by Russian girl group
Serebro Serebro ( rus, Серебро, t=Silver, p=sʲɪrʲɪˈbro, a=ru-серебро.ogg; stylized in all caps) is a Russian girl group formed by their manager and producer Maxim Fadeev. Serebro was formed in 2006, consisting of Marina Lizorkina, Olg ...
from their third studio album '' Sila tryokh''. It was released on 14 June 2013 in Russia as a digital download, while an accompanying music video premiered on 10 June 2013. Although not a commercial success worldwide, only peaking at number 11 in Italy, the song slowly gained popularity for its catchiness and summer atmosphere. The song is played in many clubs worldwide, as well as in movies and television shows, especially in South Korea.


Composition

"Mi Mi Mi" is a
dance-pop Dance-pop is a Music genre, genre of electronic dance music that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit ra ...
and
electro swing Electro swing, or swing house, is an electronic dance music Electronic dance music (EDM), also referred to as dance music or club music, is a broad range of percussive electronic music genres originally made for nightclubs, raves, and Lis ...
song with eurodance influences. The song features a house rhythm and a prominent saxophone riff that serves as the song's instrumentation. Critics compared the riff to " Mr. Saxobeat" (2011) by Romanian singer
Alexandra Stan Alexandra Ioana Stan (born 10 June 1989) is a Romanian singer. Born in Constanța, she made her worldwide breakthrough with the 2010 single " Mr. Saxobeat", which was written and produced by Marcel Prodan and Andrei Nemirschi. They had previous ...
. It is often labeled as a perky summer dance song. "Mi Mi Mi" has been compared to " Whip It" from American rapper,
Nicki Minaj Onika Tanya Maraj-Petty (born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian rapper, singer, and songwriter. Regarded as the "Queen of Rap" and one of the most influential rappers of all time, she is noted for her ...
for its powerful blend of electronic house beat and pop melody.


Commercial performance

While the song did not make waves in the group's home country, it was successful in Italy. It was sent to Italian radio following its release and debut at #17 in Italy on 18 June 2013. It remained in the top 20 for 8 weeks, peaking at #11, becoming the group's second and last song to chart in the country.


Charts


Weekly charts


Year-end charts


Controversy

In 2018, Serebro accused
K-pop K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...
girl group Momoland of plagiarizing "Mi Mi Mi" with their song " Bboom Bboom".
Shinsadong Tiger Lee Ho-yang (June 3, 1983 – February 23, 2024), known professionally as Shinsadong Tiger, was a South Korean music producer and songwriter. After debuting in 2001 at the age of 18, he still worked several odd jobs to fund his music career. H ...
, the song's producer, denied the allegations, saying "the bass line scommonly heard in retro house or
electro swing Electro swing, or swing house, is an electronic dance music Electronic dance music (EDM), also referred to as dance music or club music, is a broad range of percussive electronic music genres originally made for nightclubs, raves, and Lis ...
genres, as well as the 4-stanza chord."


In popular culture

*The song is used in the film '' Spy'' being played in the club, as Cooper finds out that Lia (the woman who tricked Ford in Paris) is the one making the offer for the bomb. *The song is also played on various television shows in South Korea. Some of the most popular are ''
Exo Exo (; stylized in all caps) is a South Korean-Chinese boy band based in Seoul formed by SM Entertainment in 2011 and debuted in 2012. The group consists of nine members: Xiumin, Suho, Lay Zhang, Lay, Baekhyun, Chen (singer), Chen, Chanyeol, ...
Showtime'', ''
EXID EXID (; ; initialism for "Exceed in Dreaming") is a South Korean girl group formed in 2012. The group consists of five members: Solji, Elly, Hani, Hyelin, and Jeonghwa. EXID debuted in February 2012, with the single "Whoz That Girl". Thou ...
Showtime'' and '' Running Man''. This has helped the song to become a long-running hit in that country, staying in the Gaon International Chart over one year and a half since its release. * Shae's song "Aku Suka Kamu" adapted the song and used the tune of the song. Among other changes in the sung melody, the first interval of the chorus is changed from a semitone to two semitones in the vocals, while the saxophone backing still uses the same melody as the original. *The song is used in the 2015 film ''
Jem and the Holograms ''Jem and The Holograms'', also known as simply ''Jem'', is an American animated musical television series that ran from 1985 to 1988. The series is about record company owner Jerrica Benton, her singer alter-ego Jem, and the adventures of her ...
'', when Jerrica, Kimber, Aja and Shana get makeovers from Starlight productions after arriving in LA. *The song was covered in Japanese by J-pop group
MAX Max or MAX may refer to: Animals * Max (American dog) (1983–2013), at one time purported to be the world's oldest living dog * Max (British dog), the first pet dog to win the PDSA Order of Merit (animal equivalent of the OBE) * Max (gorilla) ...
in 2015. *The song is featured in the dance rhythm game '' Just Dance 2019'', covered by Hit the Electro Beat.


Music Video

By 10 June 2015, the video was viewed more than 70 million times. The video landed on Top Chart Mexico and in the Top-40 on М1 Ukraine. The video also landed in the Top-11 on the Russian television channel RU.MUSIC. In Italy, the video stayed on the
iTunes iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...
Video Chart for several months. The video has more than 100 million views, which meant a lot for a Russian artist.


References

{{authority control 2013 songs 2013 singles Serebro songs Songs written by Maxim Fadeev Songs written by Olga Seryabkina Casablanca Records singles Bubblegum pop songs Electro swing songs Songs with feminist themes English-language Russian songs