
Metro AG is a German
multinational company based in
Düsseldorf
Düsseldorf is the capital city of North Rhine-Westphalia, the most populous state of Germany. It is the second-largest city in the state after Cologne and the List of cities in Germany with more than 100,000 inhabitants, seventh-largest city ...
which operates business membership-only
cash and carry stores primarily under the Metro brand. , Metro is operating 626 wholesale stores in 21 countries, including Europe and Pakistan.
The company was established in 1964 by Ernst Schmidt and
Wilhelm Schmidt-Ruthenbeck. In 2010, it was the fourth-largest retailer in the world measured by revenues, after
Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
,
Carrefour
Carrefour Group, S.A. (, ), is a French multinational retail and wholesaling corporation headquartered in Massy, Essonne, Massy, France. It operates a chain of hypermarkets, grocery stores and convenience stores. By 2024, the group had 14,000 ...
and
Tesco
Tesco plc () is a British multinational groceries and general merchandise retailer headquartered in the United Kingdom at its head offices in Welwyn Garden City, England. The company was founded by Jack Cohen (businessman), Sir Jack Cohen in ...
. Until 2020, it was also active in the general retail business through the
Real division, which was sold to an investor consortium. Its current incarnation was launched in 2017 as a spun-off of old Metro AG, which continued to be a consumer electronics retailer and renamed itself Ceconomy.
History
1963 – 1980
Metro began on 8 November 1963 in
Essen
Essen () is the central and, after Dortmund, second-largest city of the Ruhr, the largest urban area in Germany. Its population of makes it the fourth-largest city of North Rhine-Westphalia after Cologne, Düsseldorf and Dortmund, as well as ...
with the opening of the first wholesale centre under the name Metro by the brothers Ernst Schmidt and Wilhelm Schmidt-Ruthenbeck. Planning and opening of the first hypermarket under the name Metro in Essen was the responsibility of Walter Vieth, who was managing director there from 1963 to 1970.
In 1964, a year after the opening of the first Metro store, the Stöcker & Reinshagen company (the Schell family) planned a cash and carry store in
Mülheim an der Ruhr
Mülheim, officially Mülheim an der Ruhr (, ; ; ) and also described as ''"City on the River"'', is a city in North Rhine-Westphalia in western Germany. It is located in the Ruhr Area between Duisburg, Essen, Oberhausen and Ratingen. It is home ...
. During construction, the businessmens Schmidt-Ruthenbeck, Schmidt and Schell met and decided to merge their cash and carry activities. So they founded Metro-SB-Großmarkt GmbH & Co. KG with headquarters in Mülheim, later in Düsseldorf.
Otto Beisheim, until 1964 authorised signatory of the company Stöcker & Reinshagen, became the sole managing director. In 1966, the third Metro was opened in
West Berlin
West Berlin ( or , ) was a political enclave which comprised the western part of Berlin from 1948 until 1990, during the Cold War. Although West Berlin lacked any sovereignty and was under military occupation until German reunification in 1 ...
.
In 1966, Otto Beisheim met Friedrich Wilhelm Lenz, chairman of the management board of
Franz Haniel & Cie. and convinced him to invest in Metro.
In the course of the following reorganization Beisheim became a shareholder himself. From this point on, the founding family Schmidt-Ruthenbeck and the shareholders Beisheim and Haniel each held about one third of the shares.
Under the sole leadership of Otto Beisheim, a rapid expansion of the Metro stores into the greater German and European area began in 1967 with the opening of the Metro stores in Godorf near
Cologne
Cologne ( ; ; ) is the largest city of the States of Germany, German state of North Rhine-Westphalia and the List of cities in Germany by population, fourth-most populous city of Germany with nearly 1.1 million inhabitants in the city pr ...
,
Hamburg
Hamburg (, ; ), officially the Free and Hanseatic City of Hamburg,. is the List of cities in Germany by population, second-largest city in Germany after Berlin and List of cities in the European Union by population within city limits, 7th-lar ...
,
Munich
Munich is the capital and most populous city of Bavaria, Germany. As of 30 November 2024, its population was 1,604,384, making it the third-largest city in Germany after Berlin and Hamburg. Munich is the largest city in Germany that is no ...
and, after a connection with the Dutch company
SHV Holdings, the first C&C wholesale store (brand: Makro) in the
Netherlands
, Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
, and in 1968 in
Düsseldorf
Düsseldorf is the capital city of North Rhine-Westphalia, the most populous state of Germany. It is the second-largest city in the state after Cologne and the List of cities in Germany with more than 100,000 inhabitants, seventh-largest city ...
.
1980 – 2000
In 1980, Metro took over 24.9 per cent of
Kaufhof
Galeria Kaufhof GmbH was a German department store chain, headquartered in Cologne. It was a member of the International Association of Department Stores from 1930 to 2010, with various CEOs acting as presidents of the Association over time.
U ...
.
In March 1996, Metro AG was formed by the merger of Metro Cash & Carry with
Kaufhof Holding AG, Deutsche SB-Kauf AG (of the insolvent company co op AG), and Asko Deutsche Kaufhaus AG (emerged from Allgemeine Saar Konsum, in which a Metro investment company had previously held shares). The group also included the Huma shopping centres, the sports retail stores Primus Sportwelt, MHB Handel AG and the office supplies and stationery manufacturer
Pelikan, as well as
Media-Saturn, the consumer electronics business of Media Markt and
Saturn
Saturn is the sixth planet from the Sun and the second largest in the Solar System, after Jupiter. It is a gas giant, with an average radius of about 9 times that of Earth. It has an eighth the average density of Earth, but is over 95 tim ...
. The share of Metro AG was founded retrospectively on January 1 and listed on 22 July 1996 on the
Frankfurt Stock Exchange
The Frankfurt Stock Exchange (, former German name: , ''FWB'') is the world's 3rd oldest and 12th largest stock exchange by market capitalization. It has operations from 8:00 am to 10:00 pm ( German time).
Organisation
Located in Frankfurt, ...
and was part of the
DAX until 2012.
In 1998, the computer retailers
Vobis
Vobis Gesellschaft mit beschränkter Haftung, GmbH (formerly Vobis Aktiengesellschaft, AG) is a German computer hardware company and reseller of computer systems. During its tenure under Metro AG in the 1990s, it was the largest retailer of per ...
and
Maxdata, the Adler fashion stores and Reno's shoe retailers, the discounter TiP, Möbel Roller and unprofitable Kaufhof branches were brought into the subsidiary Divaco, which was founded together with Deutsche Bank and the Gerling Group, in order to attract new buyers.
In 1998, the 94 Allkauf -S department stores were bought, as was Allkauf Touristik Vertriebs GmbH with 160 travel agencies, which were sold again by Metro.
2000 – 2020
In December 2003, Metro separated from its stake in Divaco KG and sold its shares to the sole shareholder and CEO, Siegfried Kaske, for 1 euro. In 2004, Metro bought Adler fashion stores back from Divaco.
In 2005, Metro split off the
Praktiker home improvement
The concept of home improvement, home renovation or remodeling is the process of renovating, making improvements or making additions to one's home. Home improvement can consist of projects that upgrade an existing home interior (such as electr ...
division, which went public as an independent company.
In July 2006 Metro bought the 85 German stores of
Wal-Mart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
, which gave up its loss-making Germany business. The Wal-Mart stores were largely integrated into the
Real sales brand.
In July 2008, the Extra supermarket chain with around 250 locations and sales of around 1.6 billion euro, was sold to the
Rewe Group
The REWE Group is a German diversified retail and tourism co-operative group based in Cologne, Germany. The name REWE comes from "Revisionsverband der Westkauf-Genossenschaften", meaning "Western Buying Co-operatives Auditing Association".
His ...
. Metro sold the Adler fashion stores to the associated company BluO in February 2009.
In October 2012, Makro-Habib in Pakistan became
Metro-Habib.
In November 2012, Metro sold its 91 Real hypermarkets in Poland, Romania, Russia and Ukraine to
Auchan
Auchan () is a French multinational retail group headquartered in Croix, France. It was founded in 1961 by Gérard Mulliez and is owned by the Mulliez family, who has 95% stake in the company.
With 354,851 employees, of which 261,000 have 5% ...
for 1.1 billion euro. In 2014 Metro sold the 12 Real hypermarkets in Turkey. In 2017 Metro sold the last remaining four Real hypermarkets in Romania.
On 15 June 2015, Metro AG agreed to sell
Galeria Kaufhof to Canadian retail conglomerate
Hudson's Bay Company
The Hudson's Bay Company (HBC), originally the Governor and Company of Adventurers of England Trading Into Hudson’s Bay, is a Canadian holding company of department stores, and the oldest corporation in North America. It was the owner of the ...
for $3.2 billion.
On 30 March 2016, Metro Group announced that it would be splitting into two independent companies: A spin-off of the wholesale and food sector of Metro AG will be responsible for the group divisions into two independent and publicly listed companies. Both will have their own management, supervisory board and independent company profiles. Metro AG was renamed Ceconomy, comprising
Media Markt
MediaMarkt is a German multinational chain of stores selling consumer electronics with over 1,000 retail locations in ten countries in Europe. With the Saturn (store), Saturn chain of stores it constitutes Media-Saturn Holding, owned by the re ...
and
Saturn
Saturn is the sixth planet from the Sun and the second largest in the Solar System, after Jupiter. It is a gas giant, with an average radius of about 9 times that of Earth. It has an eighth the average density of Earth, but is over 95 tim ...
electronics stores, while a new company with the name Metro AG was formed, comprising Metro Cash & Carry and
Real.
In September 2018, Metro announced that it wanted to sell the
Real hypermarket subsidiary in Germany to focus entirely on wholesale business. In February 2020, Real was sold to The SCP Group. The deal was completed in June 2020. With the acquisition of Johbeco AB and its subsidiary Johan i Hallen & Bergfalk, a Swedish specialist supplier of meat, fish and seafood, for around 100 million euros in May 2023, Metro entered the Swedish and Finnish market.
2020 – present
In April 2025, Metro applied for
delisting
Delisting may refer to:
* Delisting (Canadian medicare), the removal of medical coverage for a certain operation by Canadian medicare
* Delisting (listed building), the removal of protected status from a listed building
* Delisting (stock), the ...
from the Frankfurt Stock Exchange. With the revocation of its listing, its inclusion in the German
SDAX
The SDAX (German abbreviation for ''Small-Cap-deutsche Aktienindex'') is a stock market index composed of 70 small and medium-sized companies in Germany. These so-called 'Small cap company, small caps' rank directly below the MDAX (mid-cap) shar ...
was terminated.
Controversies
Following the
2022 Russian invasion of Ukraine
On 24 February 2022, , starting the largest and deadliest war in Europe since World War II, in a major escalation of the Russo-Ukrainian War, conflict between the two countries which began in 2014. The fighting has caused hundreds of thou ...
which began on 24 February, many international, particularly Western companies pulled out of Russia. Unlike most of its Western competitors, Metro AG announced its intention to keep its business in Russia open, drawing criticism. Ukrainian government officials have called for a global boycott of the company. The Ukrainian office of MetroAG has allegedly been threatened by the company's headquarters in Germany due to the Ukrainian branch openly calling for sanctions on Metro's Russian branch. According to Ukrainian ex-minister
Dmytro Dubilet the Ukrainian branch has received warnings to be disconnected from the centralized supply. In February 2023, the National Agency for the Prevention of Corruption of Ukraine included the company in the list of
International Sponsors of War
International Sponsors of War () was a publicly-available list of companies and individuals maintained by the Ukrainian National Agency on Corruption Prevention (NACP) in connection with the Russo-Ukrainian War, particularly the Russian invasion of ...
.
Metro on Russian market
Metro AG is Russia's fourth-biggest retailer behind X5 PJPq.L, Magnit MGNTq.L and French chain Auchan. The company entered the market in 2001 with the opening of its first wholesale store in Moscow. Over the years, Metro AG has expanded its presence in the country, opening stores in several other cities, including Saint Petersburg, Nizhny Novgorod and Rostov-on-Don. There are 97 stores in 65 cities across the country. In 2022, the company's revenue amounted to 224 billion rubles.
On 22 March 2022, in response to the ongoing war in Ukraine, Metro AG published an official statement expressing solidarity with Ukraine and condemning the war. The company also announced its support for the food and water deliveries of the UN World Food Programme to Ukraine. Despite that, Metro AG made a decision not to leave the Russian market, citing its responsibility to the 10,000 colleagues employed there and the many customers who rely on its stores. The company stated that it is closely monitoring further developments and is committed to supporting “decision-makers in business and politics who are seeking a peaceful solution to the war in Ukraine”.
Currently, Metro AG is developing the integration of new projects in Russia, such as the establishment of the grocery stores chain "Fasol"
and the acceptance of payments by "Mir" cards, a project initiated by "Sberbank" in response to sanctions. Furthermore, the investigation by the National Agency on Corruption Prevention (NACP) revealed that the key shareholder of Metro Cash & Carry, Daniel Kretynski, controls EP Infrastructure (EPIF), which owns 49% of Eustream,
the company that operates a gas transportation system from Russia to Central and Eastern Europe. This fact, combined with the company's actions, led to Metro Cash & Carry being added to the NACP's list of international sponsors of war.
Metro AG's latest quarterly financial results report, which was released on 8 February 2023, indicates a decrease in sales at the chain's stores in Russia. The document states that the sales in local currency decreased by 14.1% in the first quarter of fiscal year 2022–2023; adjusted EBITDA in Russia decreased to €60 million from €81 million in Q1 2021/2022.
Former operations
Metro sold in 2010, the Makro subsidiary in
Morocco
Morocco, officially the Kingdom of Morocco, is a country in the Maghreb region of North Africa. It has coastlines on the Mediterranean Sea to the north and the Atlantic Ocean to the west, and has land borders with Algeria to Algeria–Morocc ...
.
In 2012, Metro exited the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
market through the sale of its 30 Makro stores to
Booker Group
Booker Group Limited is a British wholesale distributor, and subsidiary of Tesco plc.
In January 2017, it was announced that the British multinational supermarket retailer Tesco had agreed to purchase the company for £3.7 billion. It was con ...
.
In 2014, Metro divested its
Greece
Greece, officially the Hellenic Republic, is a country in Southeast Europe. Located on the southern tip of the Balkan peninsula, it shares land borders with Albania to the northwest, North Macedonia and Bulgaria to the north, and Turkey to th ...
operations by selling 9 Makro stores to Sklavenitis.
In 2014, Metro exited
Vietnam
Vietnam, officially the Socialist Republic of Vietnam (SRV), is a country at the eastern edge of mainland Southeast Asia, with an area of about and a population of over 100 million, making it the world's List of countries and depende ...
by signing an agreement to sell its local subsidiary, consisting of 19 stores, to the Thai group Berli Jucker for €665 million.
In December 2014, Metro exited the
Denmark
Denmark is a Nordic countries, Nordic country in Northern Europe. It is the metropole and most populous constituent of the Kingdom of Denmark,, . also known as the Danish Realm, a constitutionally unitary state that includes the Autonomous a ...
market. They had pioneered in-store delivery services nationally since opening their first store in 1971.
Egypt
Egypt ( , ), officially the Arab Republic of Egypt, is a country spanning the Northeast Africa, northeast corner of Africa and Western Asia, southwest corner of Asia via the Sinai Peninsula. It is bordered by the Mediterranean Sea to northe ...
had a brief market foray in 2010 with two stores opening, but these were closed between 2013 and 2015.
In April 2020, Metro completed the sale of a majority stake in its Chinese joint venture to
Wumei Technology Group for more than €1.5 billion. Metro retained a 20% ownership stake in the venture, which operates 97 wholesale centers across
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
.
In August 2021, Metro ceased operations in
Japan
Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
, resulting in the closure of all its 10 stores within the country.
In September 2021, Metro announced it would end its supply business in
Myanmar
Myanmar, officially the Republic of the Union of Myanmar; and also referred to as Burma (the official English name until 1989), is a country in northwest Southeast Asia. It is the largest country by area in Mainland Southeast Asia and has ...
by the end of October 2021.
In 2022, Metro exited from
Belgium
Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. Situated in a coastal lowland region known as the Low Countries, it is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeas ...
through the
bankruptcy
Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the deb ...
of its local subsidiary, which operated stores under both the Metro and Makro brands. Notably, Belgium was the only country where Metro had stores under both brands, and it was also unique in allowing general access to its Makro network, typically reserved for business customers. Only Metro wholesale network stores that avoided bankruptcy were subsequently sold and reopened under the Sligro-M brand.
In 2023, their operations in
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
were sold to
Reliance Retail
Reliance Retail is an Indian retail company and a subsidiary of Reliance Industries. Founded in 2006, it is the largest retailer in India in terms of revenue. Its retail outlets offer foods, groceries, apparel, footwear, toys, home improvement ...
.
Metro name
In 2012, in the face of an impending brand conflict,
Microsoft
Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
renamed its Metro user interface of the
Microsoft Windows 8 computer operating system (to
Microsoft Design Language, or MDL).
See also
*
EuroCommerce
References
External links
*
Metro wholesale
{{DEFAULTSORT:Metro Ag
Retail companies established in 1964
Retail companies of Germany
Companies based in Düsseldorf
Multinational companies headquartered in Germany
Supermarkets of Germany
Wholesalers of Germany
German companies established in 1964
Warehouse clubs