Metal House Robots
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{{No footnotes, date=April 2023 Metal House was founded as Marumiya in 1943; the company has produced some well-known
tin toys A tin toy, or tin lithograph toy, is a mechanical toy made out of tinplate and colorfully painted by chromolithography to resemble primarily a character or vehicle. History Tinplate was used in the manufacture of toys beginning in the mid-19th ...
. Especially familiar to collectors of battery-operated tin toy
robot A robot is a machine—especially one Computer program, programmable by a computer—capable of carrying out a complex series of actions Automation, automatically. A robot can be guided by an external control device, or the robot control, co ...
s, the firm originally operated as a subcontractor producing toys for some of the most prolific Japanese toy companies such as Horikawa, Nomura, and Yonezawa during the post
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
heyday of tin toys. A long list of popular toys were manufactured by Marumiya during this period. One of the earliest big successes in the mid-to late 1950s was Nomura's Zoomer Robot. A series of toys based upon the
Robby the Robot Robby the Robot is a fictional character who first appeared in the 1956 film ''Forbidden Planet''. He made a number of subsequent appearances in science fiction films and television programs, which has given him the distinction as "the harde ...
character brought to life by MGM's 1956 movie ''
Forbidden Planet ''Forbidden Planet'' is a 1956 American science fiction action film from Metro-Goldwyn-Mayer, produced by Nicholas Nayfack and directed by Fred M. Wilcox (director), Fred M. Wilcox from a script by Cyril Hume that was based on a film story by ...
'' such as Piston Robot and Mechanized Robot were also quite successful and are highly sought after today. Other well-known Horikawa toy robots include Smoking Spaceman, Machine Robot, Fighting Robot, and Attacking Martian, all of which were ground-breaking entries into the field with lengthy production runs. After enjoying a long run of non-stop growth from the late 1950s through the mid-1970s, the Japanese tin toy industry found the 1980s a difficult environment in which to survive. Changing tastes, lower-priced competition from other countries, and increasingly aggressive toy safety regulations all led to a massive downturn in the demand for tin toys. The majority of the companies who just a few years earlier were staple items found in the toy departments of nearly every popular price retailer across the globe were out of business by the end of the decade. After the last of Marumiya's key sources of business, Horikawa, closed in the late 1980s, Metal House was established in 1989. Many of Horikawas designs were carried over by Metal House including the Super Space Giant and Star Strider, both of which are in still in production today. The latter is notable for being Horikawa's last all-tin toy robot design. Both company names, Horikawa and Metal House, appear on the boxes for Star Strider robots produced during this transitional period. Additional products such as Space Evil* (packaged for but never actually sold under the brand name Bliking) share many things in common with their Horikawa ancestors from the 1960s/early 1970s. A firm continues today under president Katsumasa Miyazawa. Metal House remains as the only traditional Japanese manufacturer of battery operated tin toy robots still in business today. Metal House maintains a loyal collector following worldwide by introducing new models on a regular basis.


References

*Sears Christmas Wish Book (1956-1985 editions) *Montgomery Ward Catalog (1959-1969 editions) *Baby Boomer Toys and Collectibles - Carol Turpen *Collecting Toys Magazine (October 1994, February 1995, April 1995) *Asian Popular Culture - John A. Lent


External links

*Metal Hous


Horikawa robots
Toy robots 1950s toys 1960s toys 1970s toys