The MCH Messecenter Herning is an

exhibition centre A convention center (American English; or conference centre in British English) is a large building that is designed to hold a convention, where individuals and groups gather to promote and share common interests. Convention centers typica ...

and entertainment complex in

Herning, Denmark Herning () is a Danish town in the Central Denmark Region of the Jutland peninsula. It is the main town and the administrative seat of Herning Municipality. Herning has a population of 51,782 (1 January 2025)Bella Center Bella Center (abbreviated BC) is Scandinavia's second largest exhibition and conference center (after Messecenter Herning), and is located in Copenhagen, Denmark. Located in Ørestad between the city centre and Copenhagen Airport, it offers an ...

Copenhagen Copenhagen ( ) is the capital and most populous city of Denmark, with a population of 1.4 million in the Urban area of Copenhagen, urban area. The city is situated on the islands of Zealand and Amager, separated from Malmö, Sweden, by the ...

. Located on , the complex hosts many events from

trade shows A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and c ...

, theatrical performances,

sporting events Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in a ...

concert tour A concert tour (or simply tour) is a series of concerts by an artist or group of artists in different cities, countries or locations. Often, concert tours are named to differentiate different tours by the same artist and to associate a specific ...

s and other

performance A performance is an act or process of staging or presenting a play, concert, or other form of entertainment. It is also defined as the action or process of carrying out or accomplishing an action, task, or function. Performance has evolved glo ...

s. It is one of the main attractions in Herning and draws a crowd of over 900,000 visitors per year.

History

The exhibition centre was conceptualized by Kristian Madsen, during his speech at the 1944 "Aktieselskabet Herning-Hallen". Originally designed a tourist attraction, the first hall was erected in May 1954 and was used for the Danish Textile Fair. Due to demand, the hall was expanded in 1963 and in 1964 opened with five additional halls. That same year, the venue played host to the Workman's & Industry Fair. With an additional expansion in 1971, the venue now consisted of exhibition halls and a conference center.

Vision 2025

President of MCH Group, Georg Sørensen, presented a massive extension plan for the complex to meet further demand. It includes a highway expansion to the complex, a column-free exhibition hall, a

stadium A stadium (: stadiums or stadia) is a place or venue for (mostly) outdoor sports, concerts, or other events and consists of a field or stage completely or partially surrounded by a tiered structure designed to allow spectators to stand or sit ...

and an

arena An arena is a large enclosed venue, often circular or oval-shaped, designed to showcase theatre, Music, musical performances or Sport, sporting events. It comprises a large open space surrounded on most or all sides by tiered seating for specta ...

. Additionally, it will add a

business park A business park or office park is a designated area of land in which many office buildings are grouped together. These types of developments are often located in suburban areas where land and building costs are more affordable, and are typically ...

movie theatre A movie theater (American English) or cinema (English in the Commonwealth of Nations, Commonwealth English), also known as a movie house, cinema hall, picture house, picture theater, the movies, the pictures, or simply theater, is a business ...

drive-in movie theatre A drive-in theater/theatre or drive-in cinema is a form of cinema structure consisting of a large outdoor movie screen, a projection booth, a concession stand, and a large parking area for automobiles. Within this enclosed area, customers can v ...

cableway Cable transport is a broad class of transport modes that have cables. They transport passengers and goods, often in vehicles called cable cars. The cable may be driven or passive, and items may be moved by pulling, sliding, sailing, or by driv ...

and horse racing grounds.

Venues

MCH Herning Kongrescenter

The original hall for the complex and its most populated venue, the conference center hosts nearly 200 events per year. The center consists of an

amphitheatre An amphitheatre (American English, U.S. English: amphitheater) is an open-air venue used for entertainment, performances, and sports. The term derives from the ancient Greek ('), from ('), meaning "on both sides" or "around" and ('), meani ...

that can seat up to 1,100 guests. A concert hall mostly used for concerts, parties, exhibitions and congresses that can seat up to 2,400 guests. A congress hall that seats up to 1,800 guest and a cabaret hall for lectures and intimate concerts that seats up to 500 guests. There are four additional halls that are used for receptions and meetings. This venue also includes a restaurant, "Reater Kælderen", that features singing waiters and can seat up to 280 guests.

MCH Arena Herning

A part of the Vision 2025 expansion, the football stadium is home to the

FC Midtjylland Football Club Midtjylland (, "Central Jutland") is a Danish professional football club based in Herning and Ikast. The club is the result of a merger between Ikast FS and Herning Fremad. Midtjylland competes in the Danish Superliga, which they ...

and can seat up to 11,800 spectators. The stadium began construction on 2 April 2003 and opened on 27 March 2004 as the MCH Stadion Herning. In August 2004,

Scandinavian Airlines The Scandinavian Airlines System (SAS), commonly known as Scandinavian Airlines, is the national airline of Denmark, Norway, and Sweden. It is part of SAS Group and is headquartered in Solna, Sweden. Including its subsidiaries SAS Link and ...

purchased the rights to the arena, changing its name to the SAS Arena. It became the first sponsored football stadium in Denmark's history. In 2009, the stadium's name was changed to MCH Arena Herning. The arena includes a restaurant, VIP lounge, sky boxes and a separate stand for fans.

Hall M

Another venture for the Vision 2025 plan, Hall M is Denmark's largest column-free exhibition hall. The hall was opened in 2004 and has hosted the Dansk Varmblods Gallashow,

badminton Badminton is a racquet sport played using racket (sports equipment), racquets to hit a shuttlecock across a net (device), net. Although it may be played with larger teams, the most common forms of the game are "singles" (with one player per s ...

tournaments and business receptions. The venue is also used a concert arena, having hosted

Ozzy Osbourne John Michael "Ozzy" Osbourne (born 3 December 1948) is an English singer, songwriter, and media personality. He rose to prominence during the 1970s as the lead singer of the heavy metal music, heavy metal band Black Sabbath, during which per ...

Bob Dylan Bob Dylan (legally Robert Dylan; born Robert Allen Zimmerman, May 24, 1941) is an American singer-songwriter. Described as one of the greatest songwriters of all time, Dylan has been a major figure in popular culture over his nearly 70-year ...

and

Beyoncé Knowles Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, actress, and businesswoman. With a career spanning over three decades, she has established herself as one of the most culturally significant figu ...

. The venue can host up to 9,100 guests.

CH Outdoor Arena

Added in 2009, the arena is a concert venue with a capacity of over 50,000 spectators. The arena was added in hopes of bringing music festivals to the area. It has hosted concerts by

Genesis Genesis may refer to: Religion * Book of Genesis, the first book of the biblical scriptures of both Judaism and Christianity, describing the creation of the Earth and of humankind * Genesis creation narrative, the first several chapters of the Bo ...

Coldplay Coldplay are a British Rock music, rock band formed in London in 1997. They consist of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer and percussionist Will Champion, and manager Phil Harvey (band m ...

and

Bruce Springsteen Bruce Frederick Joseph Springsteen (born September 23, 1949) is an American Rock music, rock singer, songwriter, and guitarist. Nicknamed "the Boss", Springsteen has released 21 studio albums spanning six decades; most of his albums feature th ...

and the

E Street Band The E Street Band is an American rock band that has been the primary backing band for rock musician Bruce Springsteen since 1972. In 2014, the E Street Band was inducted into the Rock and Roll Hall of Fame. For the bulk of Springsteen's recordin ...

Jyske Bank Boxen Jyske Bank Boxen is an indoor arena, located in Herning, Denmark, that is part of the Messecenter Herning. Opened in October 2010, it has a maximum capacity of 15,000. It hosts concerts, ice hockey, basketball, volleyball, team handball and gymnas ...

Originally known as Hedens Colosseum, the

indoor arena An arena is a large enclosed venue, often circular or oval-shaped, designed to showcase theatre, Music, musical performances or Sport, sporting events. It comprises a large open space surrounded on most or all sides by tiered seating for specta ...

is deemed as Denmark's first indoor multi-arena. As one of the feature of the Vision 2025 plan, the arena began construction in October 2008 and opened by 10 October 2010.

Lady Gaga Stefani Joanne Angelina Germanotta (born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. Known for her image reinventions and versatility across the entertainment industry, she is an influ ...

was the inaugural act for the venue for her 2010

Monster Ball Tour The Monster Ball Tour was the second worldwide concert tour by American singer-songwriter Lady Gaga. Staged in support of her first EP, ''The Fame Monster'' (2009), the concert largely comprised songs from that recording as well as Gaga's debu ...

. It also host concerts by

Linkin Park Linkin Park is an American Rock music, rock band formed in Agoura Hills, California, in 1996. The band's current lineup consists of vocalist/rhythm guitarist/keyboardist Mike Shinoda, lead guitarist Brad Delson, DJ/turntablist Joe Hahn, bass ...

Elton John Sir Elton Hercules John (born Reginald Kenneth Dwight; 25 March 1947) is a British singer, songwriter and pianist. His music and showmanship have had a significant, lasting impact on the music industry, and his songwriting partnership with l ...

and

Kylie Minogue Kylie Ann Minogue (; born 28 May 1968) is an Australian singer, songwriter, and actress. Frequently referred to as the "Honorific nicknames in popular music, Princess of Pop", she has achieved recognition in both the music industry and fas ...

. The arena was also used for the

2010 European Women's Handball Championship The 2010 European Women's Handball Championship was held in Denmark and Norway from 7 to 19 December. It was the first European Championship hosted by two countries. Norway won their overall 5th gold medal, when they defeated first time finalist ...

. On 1 October 2010, Danish bank,

Jyske Bank Jyske Bank A/S is the third largest Danish bank in terms of market share. The headquarters are located in Silkeborg, and the bank has 98 branches, in Denmark, and a single one in Germany (Hamburg). It is the second-largest bank to be listed on ...

purchased naming rights to the arena, changing its name from "MCH MultiArena" to "Jyske Bank Boxen".

Venue seating capacities

External links

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{{Authority control Convention centres in Denmark Indoor arenas in Denmark Music venues in Denmark Amphitheaters Buildings and structures in the Central Denmark Region Tourist attractions in the Central Denmark Region Buildings and structures in Herning Municipality Herning