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The Mercury Eight is an automobile that was produced by the American manufacturer
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational corporation, multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. T ...
under their now defunct division Mercury between 1939 and 1951. The debut model line of the Mercury division, Ford positioned the full-size Mercury Eight between the Ford Deluxe (later Custom) model lines and the
Lincoln Lincoln most commonly refers to: * Abraham Lincoln (1809–1865), the 16th president of the United States * Lincoln, England, cathedral city and county town of Lincolnshire, England * Lincoln, Nebraska, the capital of Nebraska, U.S. * Lincoln (na ...
. In total, Ford assembled three generations of the Eight (before and after World War II). During its production, the Eight offered a full range of body styles, including coupes, sedans, convertibles, and station wagons. For its first generation, the Eight was produced with its own body, adapting its own version of a Ford body for its second generation; for the third generation, the Eight shared its body with the
Lincoln Lincoln most commonly refers to: * Abraham Lincoln (1809–1865), the 16th president of the United States * Lincoln, England, cathedral city and county town of Lincolnshire, England * Lincoln, Nebraska, the capital of Nebraska, U.S. * Lincoln (na ...
. For the 1952 model year, Ford expanded its namesake division to three nameplates and Lincoln and Mercury to two each, with Mercury replacing the Eight with
Monterey Monterey ( ; ) is a city situated on the southern edge of Monterey Bay, on the Central Coast of California. Located in Monterey County, the city occupies a land area of and recorded a population of 30,218 in the 2020 census. The city was fou ...
(introduced in 1950 as a trim option), lasting until 1974.


First generation (1939–1940)

The advertisements for this car declared it to be "The car that truly dares to ask 'Why?, referring to the idea that a big car could not also be economical. The Mercury two-door sedan was listed at US$946 ($ in dollars), several hundred dollars more than the 1937
Ford V-8 Ford engines are those used in Ford Motor Company vehicles and in aftermarket, sports and kit applications. Different engine ranges are used in various global markets. 3 cylinder A series of Ford DOHC 12-valve straight-three engines with Twin Ind ...
, several hundred less than the
Lincoln-Zephyr The Lincoln-Zephyr is a line of Luxury vehicle, luxury cars that was produced by the Lincoln Motor Company, Lincoln division of Ford Motor Company, Ford from 1936 until 1942. Bridging the gap between the De Luxe Ford, Ford V8 DeLuxe and the Li ...
and about the same as the upper-range
Oldsmobile Oldsmobile (formally the Oldsmobile Division of General Motors) was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produc ...
and
Dodge Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence, Dodge was Chrysler's mid-priced brand above P ...
s,
Hudson Hudson may refer to: People * Hudson (given name) * Hudson (surname) * Hudson (footballer, born 1986), Hudson Fernando Tobias de Carvalho, Brazilian football right-back * Hudson (footballer, born 1988), Hudson Rodrigues dos Santos, Brazilian f ...
s, and the lower-range
Buick Buick () is a division (business), division of the Automotive industry in the United States, American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobil ...
s and DeSotos, sales from all of which, it was hoped that customers would trade in their cars for the new Mercury. Its engine was a 95 hp version of the
Ford flathead V8 engine The Ford flathead V8 (often called simply the Ford flathead or flathead Ford) is a V8 engine with a flat cylinder head introduced by the Ford Motor Company in 1932 and built by Ford through 1953. During the engine's first decade of production, w ...
, its styling was inspired by the
Zephyr In European tradition, a zephyr is a light wind or a west wind, named after Zephyrus, the Greek god or personification of the west wind. Zephyr may also refer to: Arts and media Fictional characters * Zephyr (comics), in the Marvel Comics univers ...
, and it had standard equipment
hydraulic brake A hydraulic brake is an arrangement of braking mechanism which uses brake fluid, typically containing glycol ethers or diethylene glycol, to transfer pressure from the controlling mechanism to the braking mechanism. History During 1904, Frederic ...
s using 12-inch
drums The drum is a member of the percussion instrument, percussion group of musical instruments. In the Hornbostel–Sachs classification system, it is a membranophones, membranophone. Drums consist of at least one Acoustic membrane, membrane, c ...
. With a wheelbase of and an overall length of , it was a good-sized car, which the Ford company advertised extensively, together with its up-to-20 mpg performance—"few cars of any size can equal such economy". Double sun visors became standard in 1940. Although "Eight" script would not appear on the front of the hood until the 1941 model year, sales literature prominently referred to the car as the "Mercury Eight" from the very beginning. This is no doubt because the actual series names, 99A in 1939 and 09A in 1940, were somewhat less enticing. A 1940 09A model has the words "Mercury Eight" in an emblem that runs from front to rear alongside the top hood lines on both sides. It appears as chrome wording on top of a double red bar. By the end of 1940 Mercury could run with the headline "It's made 150,000 owners change cars!"


Second generation (1941–1948)

The 1941 Mercury Eight got all-new styling and some engineering improvements. The Mercury now shared its bodyshell with the Ford Super DeLuxe and the wheelbase was expanded by to . There were many chassis refinements, including improved spring lengths, rates, and deflections, plus changes in shackling, shocks, and an improved stabilizer bar, but the old fashioned transverse springs were still used. The new body featured door bottoms that flared out over the running boards, allowing for wider seats and interiors. The car had more headroom, two-piece front fenders (three-piece at first), and more glass area. The front pillars were made slimmer and the windshield was widened, deepened, and angled more steeply. Parking lights were separate and set atop the fenders for greater visibility. Headlight bezels were redesigned. In all closed Mercurys the rear-quarter windows opened out. Front vent wings were now crank-operated, and in closed cars the ventilation wing support bars rolled down with the windows. The 4-door
convertible A convertible or cabriolet () is a Car, passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary across eras and manufacturers. A convertible car's design allows an open-air drivin ...
, offered in 1940, was gone, but a
station wagon A station wagon (American English, US, also wagon) or estate car (British English, UK, also estate) is an automotive Car body style, body-style variant of a Sedan (automobile), sedan with its roof extended rearward over a shared passenger/cargo ...
was added. The woodie wagon's body behind the engine cowl was identical to Ford's, and produced at the company's Iron Mountain plant in
Michigan Michigan ( ) is a peninsular U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, Upper Midwestern United States. It shares water and land boundaries with Minnesota to the northwest, Wisconsin to the west, ...
's
Upper Peninsula The Upper Peninsula of Michigan—also known as Upper Michigan or colloquially the U.P. or Yoop—is the northern and more elevated of the two major landmasses that make up the U.S. state of Michigan; it is separated from the Lower Peninsula b ...
. The "Eight" script was moved to the rear of the hood. 90,556 Mercury Eights were sold in the 1941 model year. In 1942 the Mercury Eight's slender bullet parking lights were replaced with rectangular units placed high on the fenders inboard of the headlights. Running boards were now completely concealed under flared door bottoms. The instrument panel now features two identical circles for speedometer and clock with gauges to the left of the speedometer, a glove compartment to the right of the clock, and a large radio speaker cover in the center. The grille looked more like that of the
Lincoln-Zephyr The Lincoln-Zephyr is a line of Luxury vehicle, luxury cars that was produced by the Lincoln Motor Company, Lincoln division of Ford Motor Company, Ford from 1936 until 1942. Bridging the gap between the De Luxe Ford, Ford V8 DeLuxe and the Li ...
and
Continental Continental may refer to: Places * Continental, Arizona, a small community in Pima County, Arizona, US * Continental, Ohio, a small town in Putnam County, US Arts and entertainment * ''Continental'' (album), an album by Saint Etienne * Continen ...
. The "Eight" script was gone but an "8" appeared at the top of the grille center. Horsepower was increased to 100. Mercury's biggest engineering news for 1942 was "Liquamatic", Ford's first semiautomatic transmission. It was unsuccessful and Mercury would not have another
automatic transmission An automatic transmission (AT) or automatic gearbox is a multi-speed transmission (mechanics), transmission used in motor vehicles that does not require any input from the driver to change forward gears under normal driving conditions. The 1904 ...
until Merc-O-Matic appeared in 1951, which was a true automatic. Mercury production for the short 1942 model year totaled only 1,902. Output was halted in February 1942 as American auto plants were converted to the exclusive production of war material. Although Mercury's prewar history was short, the Mercury Eight had already earned for itself the image of being a fine performer in mph as well as mpg, this "hot car" image quite in keeping with its name, chosen by
Edsel Ford Edsel Bryant Ford (November 6, 1893 – May 26, 1943) was an American business executive and philanthropist, who was the only child of pioneering industrialist Henry Ford and his wife, Clara Jane Bryant Ford. He was the president of Ford Motor C ...
, that of the fleet-footed messenger of the gods of
Roman mythology Roman mythology is the body of myths of ancient Rome as represented in the literature and visual arts of the Romans, and is a form of Roman folklore. "Roman mythology" may also refer to the modern study of these representations, and to th ...
. The Mercury Eight was strongly identified as an upmarket Ford during this period. In 1945 the Lincoln-Mercury division would be established to change that. A new grille was the most noticeable difference between the 1942 and 1946 Mercurys. It had thin vertical bars surrounded by a trim piece painted the same color as the car. An "Eight" script now appeared down its center. The Liquimatic automatic transmission option was eliminated. The most distinctive new Mercury was the Sportsman convertible. It featured wood body panels. Only 205 examples of it were produced and it was discontinued the following model year. Mercury Eight sales totaled 86,603. Styling changes were slight in 1947. The Mercury name was placed on the side of the hood. Different hubcaps were used. The border around the grille was chrome plated. The "Eight" script still ran down its center. There was also new trunk trim. More chrome was used on the interior and the dash dial faces were redesigned. The convertible and station wagon came with leather upholstery. The other body styles used fabric. The wood paneled Sportsman convertible was gone. 86,363 Mercury Eights were sold. For all practical purposes the 1948 Mercury Eights were identical to the 1947s. The major changes consisted of different dial faces and no steering column lock. 50,268 Mercury Eights were sold.


Australian coupe utility and panel van variants

A unique
coupe utility A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and typically with two doors. The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the Fr ...
variant of the Mercury was produced in
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
from 1946 to 1948.1948 Mercury Utility, Restored Cars No 32, page 24 Marketed as the Mercury Club Coupe Utility,John McArthur, 1946 Mercury Panel Van, Restored Cars #234, Jan-Feb 2016, pages 45-47 & 65 it was built on a 118-inch wheelbase and had a carrying capacity rated at 10–12 cwt. The 1946 version was coded as the Model S9A and the 1947 and 1948 variants as the Model 6M. A
panel van A panel van, also known as a delivery van (United Kingdom), blind van, car-derived van or sedan delivery (United States), is a small cargo vehicle with a passenger car chassis, typically with a single front bench seat and no side windows behind ...
model was also offered.


Third generation (1949–1951)

For 1949, Mercury introduced its third-generation design as its first postwar line. The first models released under the combined Lincoln-Mercury Division, the Mercury Eight now shared its body with the
Lincoln Lincoln most commonly refers to: * Abraham Lincoln (1809–1865), the 16th president of the United States * Lincoln, England, cathedral city and county town of Lincolnshire, England * Lincoln, Nebraska, the capital of Nebraska, U.S. * Lincoln (na ...
(which no longer carried a divisional nameplate). Keeping its 118-inch wheelbase, the third-generation Mercury was sized between its two divisional counterparts. The " pontoon" body design eliminated freestanding fenders and running boards (along with widening and lowering the hood). Substantial modernization was made to the chassis, as Ford retired its long-running transverse-leaf suspension and torque-tube drive axle (the former feature, used since 1908 on the Model T). While the rear axle was remained leaf-sprung (with more conventional longitudinal springs), the front suspension was independent with stabilizer bars. The Flathead V8 (resized to 255 cubic inches) made its return, producing 110 hp. A new overdrive system was optional, activated by a handle under the dash. In a model change, the four-door station wagon was replaced by a two-door version; as with the
Ford Country Squire The Ford Country Squire is a series of full-size station wagons that were assembled by American automaker Ford. Positioned as the top-level station wagon of the Ford division, the Country Squire was distinguished by woodgrain bodyside trim. From ...
, wood construction was relegated to side paneling (still manufactured at the Ford Iron Mountain Plant). An 8 tube
AM radio AM broadcasting is radio broadcasting using amplitude modulation (AM) transmissions. It was the first method developed for making audio radio transmissions, and is still used worldwide, primarily for medium wave (also known as "AM band") transmi ...
was introduced as an option; full instrumentation was added to the dashboard. For 1950, the
Mercury Monterey The Mercury Monterey is a series of full-size cars that were manufactured and marketed by the Mercury (automobile), Mercury division of Ford Motor Company, Ford from 1950 to 1974. Deriving its name from Monterey Bay, the initial Mercury Monte ...
made its debut as the flagship version of the Mercury Eight. Developed in response to the two-door hardtop coupes introduced by General Motors, the Monterey was a counterpart of the Ford Crestliner, Lincoln Lido, and Lincoln Cosmopolitan Capri, featuring a fabric-covered roof and upgraded interior. For 1951, the Mercury saw minor styling revisions, but introduced the Merc-O-Matic 3-speed automatic as an option (identical to the Ford-O-Matic introduced alongside it). The shift from the Ford to the Lincoln body proved successful for Mercury, increasing sales by over 250,000 vehicles from 1948 to 1949, with the brand becoming the sixth-best selling automobile in the United States. For 1952, Mercury redesigned and expanded its model line, renaming the Eight as the Mercury Custom and establishing the Monterey as its flagship nameplate.


Custom car legacy

Within its era and beyond, the third-generation Mercury Eight was popular with customizers. In 1949, Sam Barris built the first
lead sled A lead sled is a standard production automobile with a body heavily modified in particular ways (see below); especially, though not exclusively, a 1949, 1950, or 1951 model year Ford 'Shoebox' or Mercury Eight car. In the name, "lead" (as in the ...
from a 1949 Mercury Eight; the Eight became the definitive "
lead sled A lead sled is a standard production automobile with a body heavily modified in particular ways (see below); especially, though not exclusively, a 1949, 1950, or 1951 model year Ford 'Shoebox' or Mercury Eight car. In the name, "lead" (as in the ...
", much as the
Ford V-8 Ford engines are those used in Ford Motor Company vehicles and in aftermarket, sports and kit applications. Different engine ranges are used in various global markets. 3 cylinder A series of Ford DOHC 12-valve straight-three engines with Twin Ind ...
(as the "deuce") was becoming the definitive
hot rod Hot rods are typically American cars that might be old, classic, or modern and that have been rebuilt or modified with large engines optimized for speed and acceleration. One definition is: "a car that's been stripped down, souped up and ma ...
. The Eights were among the first models to receive an aftermarket
OHV OHV may refer to: * Overhead valve engine * Off-highway vehicle, aka off-road vehicle * Off-roading * California State Parks California State Parks is the state park system for the U.S. state of California. The system is administered by the C ...
engine swap, since
Oldsmobile Oldsmobile (formally the Oldsmobile Division of General Motors) was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produc ...
and
Cadillac Cadillac Motor Car Division, or simply Cadillac (), is the luxury vehicle division (business), division of the American automobile manufacturer General Motors (GM). Its major markets are the United States, Canada and China; Cadillac models are ...
developed the first high-compression OHV V8 engines in 1949, whereas Ford was still using a sidevalve engine. Sam and George Barris also used the 1949 body style to build "the most famous custom car ever", the Hirohata Merc, for customer Bob Hirohata in 1953. Setting a style and an attitude, it had a "momentous effect" on custom car builders, appeared in several magazines at the time,DeWitt, p.70 and reappeared numerous times since, earning an honorable mention on ''Rod & Custom''s "Twenty Best of All Time" list in 1991. The Eight remains a very popular subject for car modellers. In 1990,
Hot Wheels Hot Wheels is an American media franchise and brand of scale model model car, cars invented by Elliot Handler and introduced by his company Mattel on May 18, 1968. It was the primary competitor of Matchbox (brand), Matchbox until Mattel bought ...
created the ''Purple Passion'', a model based on the 1949 Mercury with a chopped top.
Fiberglass Fiberglass (American English) or fibreglass (English in the Commonwealth of Nations, Commonwealth English) is a common type of fibre-reinforced plastic, fiber-reinforced plastic using glass fiber. The fibers may be randomly arranged, flattened i ...
replicas of the Eight, inspired by Sam Barris's car, are still in production and are popular with custom and rod enthusiasts.


See also

* Appleton spotlights *
Lead sled A lead sled is a standard production automobile with a body heavily modified in particular ways (see below); especially, though not exclusively, a 1949, 1950, or 1951 model year Ford 'Shoebox' or Mercury Eight car. In the name, "lead" (as in the ...


References


External links


The George Barris website, which featured the first chopped 1949 Mercury (among others).

Custom cars
{{Mercury historic timeline Eight Convertibles Coupés Sedans Station wagons Police vehicles Kustom Kulture First car made by manufacturer Cars introduced in 1939 1940s cars 1950s cars Pre-war vehicles Cars discontinued in 1951