The Mercury Custom is an automobile which was produced by Mercury for the 1952 through 1956 model years.John Gunnell, Standard Catalog of American Cars 1946-1975, Revised 4th Edition, pages 513 and 516 The Custom was introduced as the base model series in the 1952 Mercury range, replacing the original

Mercury Eight The Mercury Eight is an automobile that was produced by the American manufacturer Ford Motor Company under their now defunct division Mercury (automobile), Mercury between 1939 and 1951. The debut model line of the Mercury division, Ford positio ...

that introduced the all-new Mercury marque. It was positioned below the upper trim package

Monterey Monterey ( ; ) is a city situated on the southern edge of Monterey Bay, on the Central Coast of California. Located in Monterey County, the city occupies a land area of and recorded a population of 30,218 in the 2020 census. The city was fou ...

which was also introduced in 1952. The Mercury Medalist displaced the Custom as the base model for 1956, with both series discontinued for 1957 as Mercury was being repositioned as a luxury line above

Edsel Edsel is a discontinued division and brand of automobiles that was produced by the Ford Motor Company in the 1958 to 1960 model years. Deriving its name from Edsel Ford, son of company founder Henry Ford, Edsels were developed in an effort to ...

for 1958. For the first year, 83,475 4-door sedans were manufactured with a listed price of US$2,040 ($ in dollars ), followed by 25,812 2-door sedans for US$1,987 ($ in dollars ). Color choices were extensive, listing 10 single selections and 17 two-tone choices, and the standard list of equipment included broadcloth upholstery, rubber floor mats, and electric clock, luggage compartment light and chrome window surroundings. Optional equipment included a heater and windshield defroster, radio with antenna, and fog lamps. For 1953, the color choices expanded considerably to offer fifteen single choices and thirty nine two-tone selections. For 1954, production totals recorded that the Custom was losing ground to the more upscale Monterey, while being moderately more expensive, with continued lack of popularity of the Custom for 1955, as the introduction of the Montclair continued to encourage sales away from the Custom. The introduction of the Mercury Medalist in 1956, which was more modestly priced to the Custom further eroded sales of the Custom which was the last year. File:1952 Mercury (14575676170).jpg, 1952 Mercury Custom Sport Coupe File:1953 Mercury Coupe (16057541842).jpg, 1953 Mercury Custom Sport Coupe File:1954 Mercury Custom (29663862342).jpg, 1954 Mercury Custom 4-Door Sedan File:Mercury Custom Station Wagon (1955) 1.jpg, 1955 Mercury Custom Station Wagon File:Flickr - Hugo90 - 1956 Mercury Custom.jpg, 1956 Mercury Custom 2-Door Sedan

References

{{Mercury historic timeline Custom Cars introduced in 1952 Cars discontinued in 1956 1950s cars Sedans Coupés Station wagons Rear-wheel-drive vehicles