"Merch Madness" is a single by American rapper

Lil Baby Dominique Armani Jones (born December 3, 1994), known professionally as Lil Baby, is an American rapper, singer, and songwriter. He rose to prominence following the release of his 2017 mixtapes ''Harder than Hard'' and ''Too Hard'' — the for ...

, released on July 6, 2023 as part of his collaboration with

Fanatics, Inc. Fanatics, Inc. is a global digital sports platform that consists of several businesses, including licensed sports merchandise, trading cards and collectibles, sports betting and iGaming, special events, and live commerce. The company began as a ...

It was produced by Richie Souf and Fourteen.

Background and content

In June 2023, Lil Baby partnered with Fanatics CEO Michael Rubin and aided in the company's charity work of distributing $20 million worth of merchandise across the United States. He details his involvement in the philanthropic activities, as well as inspiring others, uplifting and creating opportunities for the youth.

Music video

The music video was filmed as part of Fanatics Global Volunteer Day, directed by Richie Souf and Eva Nosidam and released on July 7, 2023. It begins with footage from

Frederick Douglass Academy Frederick Douglass Academy (Also known as FDA), is a Coeducation, co-educational public school for grades 6-12 located in West Harlem, New York City. The school offers an SAT prep course program and a variety of Advanced Placement (AP) college ...

on the last day of school, as a speech from an educator about Lil Baby's collaboration with Fanatics. Dressed in an

Atlanta Hawks The Atlanta Hawks are an American professional basketball team based in Atlanta. The Hawks compete in the National Basketball Association (NBA) as a member of the Southeast Division (NBA), Southeast Division of the Eastern Conference (NBA), Easte ...

jersey, Baby is seen roaming the halls and classrooms, distributing sports gear to kids and getting to know them, and rapping atop a school bus. The video also features cameos from Rubin and other celebrities who participated in Fanatics Global Volunteer Day, including

NBA The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...

players

Chris Paul Christopher Emmanuel Paul (born May 6, 1985), nicknamed "CP3" and "the Point God", is an American professional basketball player for the San Antonio Spurs of the National Basketball Association (NBA). Regarded by some as one of the greatest p ...

Joel Embiid Joel Hans Embiid ( ; born 16 March 1994) is a Cameroonian and American professional basketball player for the Philadelphia 76ers of the National Basketball Association (NBA). After one year of college basketball with the Kansas Jayhawks men's ...

and

Donovan Mitchell Donovan Vernell Mitchell Jr. (born September 7, 1996) is an American professional basketball player for the Cleveland Cavaliers of the National Basketball Association (NBA). Nicknamed "Spida", he was drafted in the first round of the 2017 NBA ...

NFL The National Football League (NFL) is a professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The N ...

players

Eli Manning Elisha Nelson Manning (born January 3, 1981) is an American former professional football quarterback who played in the National Football League (NFL) for 16 seasons with the New York Giants. A member of the Manning family, he is the youngest ...

Tom Brady Thomas Edward Patrick Brady Jr. (born August 3, 1977) is an American former professional American football, football quarterback who played in the National Football League (NFL) for 23 seasons. He spent his first 20 seasons with the New Engla ...

Odell Beckham Jr. Odell Cornelious Beckham Jr. (born November 5, 1992), commonly known by his initials OBJ, is an American professional American football, football wide receiver. He played college football for the LSU Tigers football, LSU Tigers and was selected ...

and

Russell Wilson Russell Carrington Wilson (born November 29, 1988) is an American professional American football, football quarterback for the New York Giants of the National Football League (NFL). He has primarily played for the Seattle Seahawks. With the Sea ...

, rap artists

ASAP Ferg Darold Durard Brown Ferguson Jr. (born October 20, 1988), known professionally as FERG (previously A$AP Ferg ( /ˈeɪsæp/ ''AY-sap'')), is an American rapper from Harlem, New York City. He is a lead member of the hip hop collective ASAP Mob, f ...

Meek Mill Robert Rihmeek Williams (born May 6, 1987), known professionally as Meek Mill, is an American rapper. Born and raised in Philadelphia, Pennsylvania, he embarked on his career as a battle rapper, and later formed a short-lived rap group the Blo ...

Quavo Quavious Keyate Marshall (born April 2, 1991), better known by his stage name Quavo (), is an American rapper, singer, songwriter, and record producer. He is best known as the frontman of the now-defunct hip hop group Migos. Formed with his nep ...

and

DJ Khaled Khaled Mohammed Khaled (; born November 26, 1975), known professionally as DJ Khaled, is an American DJ and record producer. Originally a Miami-based radio personality, Khaled has since become known for enlisting high-profile music industry ar ...

and journalist

Taylor Rooks Taylor Rooks (born May 22, 1992) is an American sports journalist and broadcaster. She currently appears on '' Thursday Night Football'' (on Prime Video), Bleacher Report and TNT Sports. Before joining the Turner networks, she was a host, repor ...

Charts

References

{{Lil Baby 2023 singles 2023 songs Lil Baby songs Songs written by Lil Baby Motown singles