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Ishq FM, branded as Ishq 104.8 FM, (formerly Meow FM and OYE FM) is a romantic music FM Radio Channel in India that broadcasts in the major cities:
Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, but spread chiefly to the west, or beyond its Bank (geography ...
,
Mumbai Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...
, and
Kolkata Kolkata, also known as Calcutta ( its official name until 2001), is the capital and largest city of the Indian state of West Bengal. It lies on the eastern bank of the Hooghly River, west of the border with Bangladesh. It is the primary ...
. It was initially launched as Meow FM, which was a talk-based channel and served
Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, but spread chiefly to the west, or beyond its Bank (geography ...
,
Indore Indore (; ISO 15919, ISO: , ) is the largest and most populous Cities in India, city in the Indian state of Madhya Pradesh. The commercial capital of the state, it has been declared as the List of cleanest cities in India, cleanest city of In ...
,
Mumbai Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...
and
Kolkata Kolkata, also known as Calcutta ( its official name until 2001), is the capital and largest city of the Indian state of West Bengal. It lies on the eastern bank of the Hooghly River, west of the border with Bangladesh. It is the primary ...
. It is an
India Today Group Living Media India Limited, d.b.a. India Today Group, is an Indian media conglomerate based in New Delhi, India. It has interests in magazines, newspapers, books, radio, television, printing and the Internet. History India Today Group was f ...
venture and its format was directed at a female audience. The channel got noticed for its catchy advertisement on BEST buses. It had also introduced ''"Meri Meow"'', a social network for its fans. In September 2010 the channel had changed its name to OYE-FM and programming to a
Filmi Filmi () music soundtracks are music produced for India's mainstream motion picture industry and written and performed for Cinema of India, Indian cinema. In cinema, List of Indian film music directors, music directors make up the main body of c ...
format. In December 2016 it rechristened to the current avatar of ISHQ 104.8 FM.


Channel Description

Ishq FM is India's first Romantic Radio Station airing over the FM frequency of 104.8 MHz. It airs era-agnostic Bollywood blockbusters from the romantic genre 24x7. The station's catchy jingle "DO THE ISHQ, Baby" has been composed by Sachin-Jigar. The brand will have a target audience of 25-34-year-olds.


See also

*
FM broadcasting in India The FM broadcasting in India began in 1977; growing popularity after 2001 when the privatisation of FM broadcasting began. AIR's FM LRS (Local Radio Station) was inaugurated on 1 July 2000 at 06:00 in Kodaikanal relaying Madurai programs in the ...
* List of FM radio stations in India *
India Today Group Living Media India Limited, d.b.a. India Today Group, is an Indian media conglomerate based in New Delhi, India. It has interests in magazines, newspapers, books, radio, television, printing and the Internet. History India Today Group was f ...


References


External links

* * India Today Group Radio stations in Delhi Radio stations in Mumbai Radio stations in Indore Radio stations in Kolkata {{India-radio-station-stub