Meovv (pronounced "

Meow A meow or miaow is a cat vocalization. ''Meows'' may have diverse tones in terms of their sound, and what is heard can vary from being chattered to calls, murmurs, and whispers. Adult cats rarely meow to each other. Thus, an adult cat meowin ...

"; , stylized in

all caps In typography, text or font in all caps (short for "all capitals") contains capital letters without any lowercase letters. For example: All-caps text can be seen in legal documents, advertisements, newspaper headlines, and the titles on book co ...

) is a South Korean

girl group A girl group is a music act featuring two or more women in music, female singers who generally vocal harmony, harmonize together. The term "girl group" is also used in a narrower sense in the United States to denote the wave of American female p ...

formed and managed by

The Black Label The Black Label Inc. (; stylized in all caps or THEBLΛƆKLΛBEL) is a South Korean record label and an associate company of YG Entertainment. It was founded in 2015 by YG producer Teddy Park and Kush. History On September 22, 2015, YG Enterta ...

. The group consists of five members: Sooin, Gawon,

Anna Anna may refer to: People Surname and given name * Anna (name) Mononym * Anna the Prophetess, in the Gospel of Luke * Anna of East Anglia, King (died c.654) * Anna (wife of Artabasdos) (fl. 715–773) * Anna (daughter of Boris I) (9th–10th c ...

, Narin, and

Ella Ella is a feminine given name, which also used as a surname. Ella (or similar) may also refer to: Places United States * Ella, Kentucky, an unincorporated community * Ella, Oregon, an unincorporated community * Ella, Pennsylvania, an unincor ...

. They debuted on September 6, 2024, with the release of their

digital single In music, a single is a type of release of a song recording of fewer tracks than an album ( LP), typically one or two tracks. A single can be released for sale to the public in a variety of physical or digital formats. Singles may be standa ...

Name

The group's name, Meovv, is an acronym for "My Eyes Open VVide". Member Ella responded to expressing the team name's "W" with two 'V's, saying, "I wanted to give visual fun," and "I liked it better because it felt like it represented each of the members."

History

Pre-debut activities and formation

Most members of Meovv held experience in entertainment, modeling, music, and dance, prior to their acceptance into

. American model

Ella Gross Ella McKenzie Gross (; (; born December 1, 2008), also known mononymously as Ella, is an American singer, model, and actress based in South Korea. She first began her career as a model at age two and has modeled for fashion brands such as H&M, ...

entered the industry at age two and has been featured on several fashion campaigns such as

Zara Zara may refer to: Businesses * Zara (retailer), a fashion retail company based in Spain * Zara Investment Holding, a Jordanian holding company * Continental Hotel Zara, Budapest, Hungary People and fictional characters * Zara (name), primari ...

, H&M, and GAP. Gawon was a former

YG Entertainment YG Entertainment () is a South Korean Multinational corporation, multinational entertainment agency established in 1996 by Yang Hyun-suk. The company operates as a record label, talent agency, music production company, event management and conce ...

trainee and a former model who starred in

Adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...

ads. Japanese member Anna Tanaka started her career as a

child model A child model is a child who is employed to display, advertise and promote commercial products or to serve as a subject of works of art, such as photography, painting and sculpture. Practice Artists have used children as models for countless ...

and was an exclusive model for '' Seventeen Japan'' from October 2019 to December 2021. In March 2024, the agency announced its plans to launch a new girl group in the first half of 2024. In March, it was revealed that The Black Label applied for the trademark "Méovv" across multiple categories, suggesting its potential use for their new girl group.

2024–present: Introduction and debut

On August 16, 2024, The Black Label launched official social media accounts and posted animated teasers for their first girl group. These teasers also featured a large black cover being taken off a building, revealing five giant

black cat A black cat is a Cat, domestic cat with black fur. They may be a specific Purebred, breed, or a common domestic cat of no particular or mixed breed. Most black cats have golden iris (anatomy), irises due to their high melanin pigment content. Bl ...

s sitting atop, hinting at the groups potential number of members. On August 19, The Black Label released a special teaser on

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

, announcing that the agency would release content on August 21. That same day, The Black Label posted a video about Ella Gross on their official YouTube channel, making her the first member of Meovv to be revealed. Gawon was revealed on August 23, followed by Sooin, Anna, and Narin, each after two days intervals. Thereafter, The Black Label announced that Meovv had signed a partnership contract with

Capitol Records Capitol Records, LLC (known legally as Capitol Records, Inc. until 2007), and simply known as Capitol, is an American record label owned by Universal Music Group through its Capitol Music Group imprint. It was founded as the first West Coast-base ...

ahead of their debut. A video trailer and announcement posters featuring all five members were released on September 4, 2024, alongside the announcement of the release of the group's debut

, "

". On September 6, the single was released alongside its music video. The group's second single, "

Toxic Toxicity is the degree to which a chemical substance or a particular mixture of substances can damage an organism. Toxicity can refer to the effect on a whole organism, such as an animal, bacterium, or plant, as well as the effect on a subst ...

", was released on November 18. Meovv's first EP, '' My Eyes Open VVide'', was announced on April 14, 2025. A track from the EP, " Hands Up", was pre-released on April 28, and gave the group their first music broadcast trophy since debut on ''

M Countdown ''M Countdown'' () is a South Korean music program broadcast by Mnet from the CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul. It features appearances by popular music artists who also perform live on stage. First hosted by Leeteuk ...

'' on May 8, while the EP's lead single, "Drop Top", was released alongside the EP on May 12.

Endorsements

In February 2025, Meovv was selected as brand ambassador of the beauty brand

L'Oréal Paris L'Oréal S.A. () is a French multinational personal care corporation registered in Paris

Members

* Sooin () * Gawon () *

() * Narin () *

()

Discography

Extended plays

Singles

Videography

Music videos

Filmography

Web shows

Awards and nominations

Notes

References

{{Authority control 2024 establishments in South Korea Musical groups established in 2024 K-pop music groups Musical groups from Seoul South Korean girl groups South Korean pop music groups South Korean musical quintets Quintets The Black Label artists